assignment

2. About Unilever

3. Unilever is one of the world’s leading
suppliers of fast-moving consumer
goods. We aim to provide people the
world over with products that are
good for them and good for others.
Creating a better future every day

4. Our vision
● We work to create a better future
every day.
● We help people feel good, look
good and get more out of life
with brands and services that are
good for them and good for
others.
● We will inspire people to take small
everyday actions that can add up
to a big difference for the world.
● We will develop new ways of
doing business that will allow us to
double the size of our company
while reducing our environmental
impact.

9. Strategic Focus

10. Our deep roots in local cultures and markets around the world give us our strong
relationship with consumers and are the foundation for our future growth. We
will bring our wealth of knowledge and international expertise to the service
of local consumers – a truly multi-local multinational.
Our long-term success requires a total commitment to exceptional standards of
performance and productivity, to working together effectively, and to a
willingness to embrace new ideas and learn continuously.
To succeed also requires, we believe, the highest standards of corporate behaviour
towards everyone we work with, the communities we touch, and the
environment on which we have an impact.
This is our road to sustainable, profitable growth, creating long-term value for
our shareholders, our people, and our business partners.
Our corporate purpose

11. Categories,
Brands and Regions

12. Unilever’s portfolio
of categories
Leading category
positions
Ice Cream &
Beverages
Personal Care
Homecare
Savoury,
Dressings
& Spreads
Strong category positions

13. Top 25 brands =
almost 75% of Unilever’s
sales*.
* As at end 2009
Big global brands

14. Unilever Foodsolutions is one of the world’s leading foodservice businesses.
● Works closely with customers, including caterers, restaurateurs and major hotel
and fast-food chains, to create food solutions that help grow their business.
● Operates in 68 countries worldwide, employing 4,700 people, including 230
chefs.
● Holds leading positions in bouillons/bases, seasonings, sauces,
soups, dressings, tea and desserts.
● Unrivalled combination of:
− Consumer insight
− Customer understanding
− Chefmanship® – culinary passion and expertise
− Well-known brands.
Foodsolutions

15. €15.3 billion spent on raw materials
and packaging from over
10,000 suppliers in 2009.
Raw materials and ingredients
Our share of world volume:
Preliminary data pending audit.

16. Around one-fifth of Unilever’s
sales are through ten major
retail chains.
Our products are sold in over
10 million small shops in
developing and emerging markets.
50% of sales from developing and
emerging markets.
Distribution and retailing

17. The End