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Kodak Company Profile
1.
Eastman Kodak Company
Company Profile Publication Date: 13 Sep 2010 www.datamonitor.com Europe, Middle East & Africa Americas Asia Pacific 119 Farringdon Road 245 5th Avenue Level 46 London 4th Floor 2 Park Street EC1R 3DA New York, NY 10016 Sydney, NSW 2000 United Kingdom USA Australia t: +44 20 7551 9000 t: +1 212 686 7400 t: +61 2 8705 6900 f: +44 20 7551 9090 f: +1 212 686 2626 f: +61 2 8088 7405 e: euroinfo@datamonitor.com e: usinfo@datamonitor.com e: apinfo@datamonitor.com
2.
Eastman Kodak Company ABOUT
DATAMONITOR Datamonitor is a leading business information company specializing in industry analysis. Through its proprietary databases and wealth of expertise, Datamonitor provides clients with unbiased expert analysis and in depth forecasts for six industry sectors: Healthcare, Technology, Automotive, Energy, Consumer Markets, and Financial Services. The company also advises clients on the impact that new technology and eCommerce will have on their businesses. Datamonitor maintains its headquarters in London, and regional offices in New York, Frankfurt, and Hong Kong. The company serves the world's largest 5000 companies. Datamonitor's premium reports are based on primary research with industry panels and consumers. We gather information on market segmentation, market growth and pricing, competitors and products. Our experts then interpret this data to produce detailed forecasts and actionable recommendations, helping you create new business opportunities and ideas. Our series of company, industry and country profiles complements our premium products, providing top-level information on 10,000 companies, 2,500 industries and 50 countries. While they do not contain the highly detailed breakdowns found in premium reports, profiles give you the most important qualitative and quantitative summary information you need - including predictions and forecasts. All Rights Reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Datamonitor plc. The facts of this profile are believed to be correct at the time of publication but cannot be guaranteed. Please note that the findings, conclusions and recommendations that Datamonitor delivers will be based on information gathered in good faith from both primary and secondary sources, whose accuracy we are not always in a position to guarantee. As such Datamonitor can accept no liability whatever for actions taken based on any information that may subsequently prove to be incorrect. Eastman Kodak Company Page 2 © Datamonitor
3.
Eastman Kodak Company TABLE
OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................4 Key Facts...............................................................................................................4 Business Description...........................................................................................5 History...................................................................................................................7 Key Employees...................................................................................................11 Key Employee Biographies................................................................................14 Major Products and Services............................................................................22 Revenue Analysis...............................................................................................23 SWOT Analysis...................................................................................................24 Top Competitors.................................................................................................29 Company View.....................................................................................................30 Locations and Subsidiaries...............................................................................33 Eastman Kodak Company Page 3 © Datamonitor
4.
Eastman Kodak Company Company
Overview COMPANY OVERVIEW Eastman Kodak Company (Kodak or “the company”) provides imaging technology products and related services to the photographic and graphic communications markets. The company primarily operates in the US. It is headquartered in Rochester, New York and employs about 20,250 people. The company recorded revenues of $7,606 million during the financial year ended December 2009 (FY2009), a decrease of 19.2% over 2008. The net sales decreased as compared with 2008 primarily due to volume declines within all three segments driven by lower demand for company’s products. The operating loss of the company was $28 million in FY2009, as compared to the operating loss of $821 million in 2008. The net loss was $210 million in FY2009, as compared to the net loss of $442 million in 2008. KEY FACTS Head Office Eastman Kodak Company 343 State Street Rochester New York 14650 USA Phone 1 585 724 4000 Fax 1 585 724 0663 Web Address http://www.kodak.com Revenue / turnover 7,606.0 (USD Mn) Financial Year End December Employees 20,250 New York Ticker EK Eastman Kodak Company Page 4 © Datamonitor
5.
Eastman Kodak Company Business
Description BUSINESS DESCRIPTION Eastman Kodak Company (Kodak) manufactures and markets a range of consumer and professional imaging products. Kodak's products include digital cameras and accessories, inkjet printers, prepress equipment and consumables, scanners, and photographic films. The company also offers online imaging and wholesale photofinishing services. Kodak operates in the Americas, Europe, Middle East, Africa and Asia pacific. The products of the company are marketed under the umbrella brand name of Kodak. The company reports its operations primarily under three segments: graphic communications group (GCG); consumer digital imaging group (CDG); and film, photofinishing and entertainment group (FPEG). Besides, the company reports its other activities under the all other segment. The CDG segment includes products and services such as digital capture and devices, retail systems solutions, consumer inkjet systems, online imaging services, and imaging sensors. The GCG segment offers a range of software, media, and hardware products that provide customers with solutions for prepress equipment, workflow software, digital and traditional printing, and document scanning. The products of the segment consists of digital and traditional prepress equipment and consumables including plates, chemistry, and media; workflow software and digital controller development; color and black-and-white electrophotographic equipment and consumables; commercial inkjet printing systems; inkjet inks and media; document scanners; and micrographic peripherals and media. It also provides maintenance and professional services for Kodak and other manufacturers' products, and imaging services to customers. Kodak's consumer digital capture and devices business unit offers products like digital still and video cameras, digital picture frames, imaging accessory products, and snapshot printers and printer media. The unit also includes the licensing activities related to the company’s intellectual property in digital imaging products. The retail systems solutions offerings include services like retail kiosks and consumables, consumer and retailer software workflows, remote business monitoring, retail store merchandising and identity programs, besides offering after sale services and support. The consumer inkjet systems business unit offers commercial printers. The company offers online imaging services through the Kodakgallery.com website. It also offers personalized photo cards with original designs by popular designers. Kodak's imaging sensors offerings includes a range of CCD sensors. The FPEG segment manufactures and markets films including motion, consumer, professional, industrial and aerial pictures; one-time-use cameras; and entertainment imaging products and Eastman Kodak Company Page 5 © Datamonitor
6.
Eastman Kodak Company Business
Description services. In addition, this segment also provides paper and output systems, and photofinishing services. The all other segment consists of the company's display business and other small, miscellaneous businesses. Eastman Kodak Company Page 6 © Datamonitor
7.
Eastman Kodak Company History HISTORY Eastman
Kodak Company (Kodak) started with the manufacture of dry plates in 1879. In the following year, George Eastman obtained an American patent on his plate-coating machine. In 1880, Mr. Eastman began the commercial manufacture of dry plates. Mr. Eastman and Henry A. Strong formed a partnership company, the Eastman Dry Plate Company, in 1881. In 1883, the company launched film in rolls, with the roll holder adaptable to nearly every plate camera on the market. The partnership company later was renamed as the Eastman Dry Plate and Film Company in 1884, with additional joining of 14 shareowners. Subsequently, the Eastman Company was formed in 1889. The company has been called Eastman Kodak Company since 1892. In 1901, the present firm, Eastman Kodak Company of New Jersey, was formed under the laws of that state. Kodak's non-curling film was introduced in 1903 and became the standard for amateur photography for nearly 30 years. In 1908, Kodak produced the world's first commercially practical safety film using cellulose acetate base instead of the highly flammable cellulose nitrate base. The same year, Kodak opened a manufacturing plant in Australia. In 1923, Kodak made amateur motion pictures practical with the introduction of 16 mm reversal film on cellulose acetate (safety) base, the first 16 mm CINE-KODAK Motion Picture Camera, and the Kodascope Projector. The company launched the 16 mm Kodacolor Film in 1928. The next year, the company introduced its first motion picture film designed especially for making new sound motion pictures. Kodak formed the Eastman Gelatin Corporation in 1930. During 1934, Kodak and General Mills entered into a joint research program on molecular distillation. Kodak acquired General Mills interest in the joint venture company in 1948. The company entered into health-care business in 1986, with the establishment of its Eastman Pharmaceuticals division. During 1988, the company acquired Sterling Drug. The company sold its non-imaging health-related businesses, Sterling Winthrop, L&F Products and Clinical Diagnostics, in 1994. During the same year, Kodak established a joint venture with Fuqua Industries, Qualex. In 1995, Kodak launched its internet website, kodak.com. During 1997, Kodak sold the sales, marketing, and equipment service operations of its office imaging business and facilities management business (formerly Kodak Imaging Services) to Danka Business Systems. Kodak and Heidelberger Druckmaschinen entered into a joint venture, NexPress, in 1998. In the following year, the company sold its digital printer, copier/duplicator, and roller assembly operations to Heidelberger Druckmaschinen. Kodak's entertainment imaging unit, along with Qualcomm launched an initiative to collaborate on testing core technologies for the creation of a high-quality digital cinema system during 2000. At the end of the year, Kodak completed the acquisition of Lumisys, a provider of desktop computed radiography systems and X-ray film digitizers. Eastman Kodak Company Page 7 © Datamonitor
8.
Eastman Kodak Company History The
company acquired Encad, a wholly owned subsidiary of Kodak, focused exclusively on the wide-format inkjet printing industry, during 2002. Kodak launched its US mobile imaging services in 2003. During the same year, Kodak made several acquisitions including PracticeWorks (a provider of dental practice management software); a stake in Lucky Film (the largest maker of photo film headquartered in China); Laser-Pacific Media Corporation (a provider of post-production services for filmmakers); Algotec Systems (developer of picture archiving and communications systems); and Applied Science Fiction's Digital (rapid film processing technology). Also in 2003, Kodak entered into an agreement with Cingular Wireless and Nokia to develop services for mobile phones with cameras as part of its shift away from conventional film products to digital technology. By the end of the year, the company acquired Algotec Systems. The company also undertook a major restructuring as a part of a four-year turnaround plan in 2003. The turnaround plan focused on reducing administrative overhead and the shift to a digital business model. The company acquired Scitex Digital Printing, a producer of commercial inkjet printers, in 2004. In the same year, the company sold its remote sensing systems to ITT Industries. Kodak and Verizon Wireless formed a strategic partnership in 2004, wherein Kodak Mobile Service would be available to Verizon Wireless 'Get it Now' customers. Also in the same year, Kodak completed the acquisition of two business units from Heidelberger Druckmaschinen, with a 50% stake in Nexpress Solutions, and a certain stake in Heidelberg Digital. Subsequently, in 2004, Kodak acquired image sensor business of National Semiconductor. The company closed its plant in Australia in the same year. During 2005, Kodak launched NexPress digital printing solutions (a range of digital printing solutions) in India. In 2005, Kodak acquired Orex Radiography (provider of compact computed radiography systems). The company acquired Kodak Polychrome Graphics, in 2005, through the redemption of Sun Chemical Corporation's interest in the joint venture. Kodak also signed a co-marketing agreement with SSI, to promote the company's medical imaging, information and software products.The company licensed its organic light emitting diode (OLED) to Fuji Electric Holdings in 2005. In 2005, Kodak acquired Creo, a supplier of prepress systems used by printers to manage the movement of text, graphics and images from the computer screen to the printing press. Motorola and Kodak announced a 10-year global product, cross licensing and marketing alliance in 2006. In the same year, Kodak Company and Bibble Labs entered into a cross-licensing and co-marketing agreement allowing both companies to offer new, improved products to imaging professionals. Kodak introduced the Kodak Easyshare V610 dual lens digital camera, the world's smallest camera, which was less than an inch thick with 10X optical zoom in 2006. Kodak signed a multi-source agreement with Novation in the same year. Also in 2006, Kodak introduced an integrated portable X-ray/computed radiography system for mobile medical imaging applications. Later, in 2006, Kodak signed an agreement with Flextronics for design, production and distribution of its consumer digital cameras. In the same year, Kodak launched the world's smallest ultra-wide-angle zoom digital camera and additions to its C-series line of digital cameras. In 2007, Kodak entered into a technology cross-license agreement with Sony allowing each of them broad access to the other's patent portfolio. During the same period, Kodak sold its Health Group to Onex Healthcare Holdings, a subsidiary of Onex. Kodak entered the consumer inkjet industry with Eastman Kodak Company Page 8 © Datamonitor
9.
Eastman Kodak Company History a
new product line, Kodak Easyshare all-in-one printers, in 2007. During the same year, the company became the exclusive supplier of dental x-ray films to SmileCare Family Dentistry. The company formed a partnership with electronics retailing company DSG international in 2007, to supply exclusively the new Kodak all-in-one inkjet printers in the UK market through DSGi's PC World, Currys and Currys.digital outlets. The year also saw the partnership with Target Corporation for the launch of Kodak Gallery for Target, a co-branded site for Target's guests. Further in 2007, Kodak entered into a cross licensing agreement with Chi Mei Optoelectronics and Chi Mei EL (CMEL) of Taiwan. Later in 2007, Kodak signed a five-year agreement with Lexar for development and marketing of branded flash memory products worldwide. The company signed a reseller agreement with Ricoh Americas and Pitman Company, during the same period. Further in 2007, the company entered in to an OEM agreement with Isilon systems for integrating Isilon's clustered storage systems with its unified workflow solutions. During the end of 2007, the company partnered with data management group, Pearson, to develop an industry first desktop model scanner combining OMR (Optical Mark Recognition) and document capture. The company also released the first product in a new generation of color motion picture films in 2007. Kodak entered into a cross-License agreement with Japan based Matsushita Electric Industrial Company (MEI) and Victor Company, in 2008. During the same period, Kodak released new work flow solutions for digital production printing. In the same year, Kodak signed an intellectual property cross-licensing agreement with LG Display, a flat- panel display industry leader. Also in 2008, the company acquired Design2Launch (D2L) and Intermate. Further, in the same year, the company collaborated with Lasergraphics to develop Kodak Digital ICE technology. The company launched CCD image sensor, KODAK KAI-02150 image sensor, in 2008. Kodak subsequently launched organic light emitting diode (OLED) wireless picture frame technology in the same year. During the same period, the company signed a partnership agreement with JV Imaging Solutions, a distributor of flexographic equipment, as the authorized reseller of the integrated KODAK FLEXCEL NX Digital Flexographic System. The company entered into a patent license agreement with Nokia in 2008. Kodak launched the Japanese version of the CREO color server solutions addressing the needs of the Japanese print market in the same year. During the same period, Kodak's Graphic Communications Group (GCG) entered into a partnership with Aprimo, offering enterprise marketing solutions from their combined product portfolio. Later in 2008, the company acquired certain assets of NuPro Technologies, a provider of processing chemistries and solvent reclamation equipment for flexographic printing. In January 2009, Kodak signed an agreement to acquire the scanner division of BOWE BELL + HOWELL, the supplier of document scanners. During the same period, the company expanded its marketing partnership with the PGA TOUR, making Kodak as the official imaging provider of the PGA TOUR, as well as the Champions Tour and Nationwide Tour. Eastman Kodak Company Page 9 © Datamonitor
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Eastman Kodak Company History Kodak
signed an agreement with Canon in April 2009 for the development of a new CREO color server for the CANON imagePRESS C7000VP, C6000VP and C6000 Digital Presses. During June 2009, the company announced the closure of KODACHROME Color Film from 2009 onwards. The decision was taken since the company was facing steep decline in the demand of its traditional film products. Kodak entered into a technology cross-license agreement with LG Electronics, in December 2009, which allowed both the companies broad access to the other’s patent portfolio. The same month, Kodak announced the sale of its OLED business to a group of LG companies. In July 2010, the company selected xpedx as the company’s primary US national authorized reseller for Kodak’s suite of commercial prepress products. Eastman Kodak Company Page 10 © Datamonitor
11.
Eastman Kodak Company Key
Employees KEY EMPLOYEES Name Job Title Board Compensation Antonio M. Perez Chairman and Chief Executive Executive Board 12625319 USD Officer Richard S. Braddock Director Non Executive Board 284851 USD Herald Y. Chen Director Non Executive Board 130246 USD Adam H. Clammer Director Non Executive Board 130246 USD Timothy M. Donahue Director Non Executive Board 189526 USD Michael Hawley Director Non Executive Board 180026 USD William H. Hernandez Director Non Executive Board 190026 USD Douglas R. Lebda Director Non Executive Board 180051 USD Debra L. Lee Director Non Executive Board 180066 USD Delano E. Lewis Director Non Executive Board 180076 USD William G. Parrett Director Non Executive Board 189149 USD Joel Seligman Director Non Executive Board 146256 USD Dennis F. Strigl Director Non Executive Board 180026 USD Laura D'Andrea Tyson Director Non Executive Board 185384 USD Robert L. Berman Chief Human Resources Officer and Senior Management 1955074 USD Senior Vice President Philip J. Faraci President and Chief Operating Senior Management 4599518 USD Officer Joyce P. Haag General Counsel and Senior Vice Senior Management 1984008 USD President Brad W. Kruchten President, Film, Photofinishing and Senior Management Entertainment Group and Senior Vice President Frank S. Sklarsky Chief Financial Officer and Senior Management 2910501 USD Executive Vice President Essie L. Calhoun Chief Diversity Officer and Director, Senior Management Community Affairs and Vice President Douglas J. Edwards General Manager and Vice Senior Management President, Prepress Solutions, Graphic Communications Group and Vice President Michael Korizno Managing Director, Americas Senior Management Region and Vice President Eastman Kodak Company Page 11 © Datamonitor
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Eastman Kodak Company Key
Employees Name Job Title Board Compensation Dolores K. Kruchten General Manager, Business Senior Management Solutions and Services and Vice President Steven B. Decker General Manager, Film Capture, Senior Management Paper and Output Systems, Film, Photofinishing and Entertainment Group; and Vice President Kimberly A. Snyder President and General Manager, Senior Management Entertainment Imaging, Film, Photofinishing & Entertainment Group and Vice President Gustavo Oviedo General Manager, Worldwide Sales Senior Management and Customer Operations, Consumer Digital Imaging and Graphic Communications Group and Vice President Susan H. Tousi General Manager, Consumer Inkjet Senior Management Systems and Vice President John Blake General Manager, Digital Capture Senior Management and Imaging Devices and Vice President Victor Cho General Manager, Internet and Senior Management Software Services, Consumer Digital Imaging Group and Vice President Michael L. Marsh General Manager, Inkjet Printing Senior Management Solutions, Graphic Communications Group and Vice President Diane McCue General Manager, Printing Plates, Senior Management Graphic Communications Group and Vice President Isidre Rosello General Manager, Digital Printing Senior Management Solutions and Vice President Nicoletta A. Zongrone General Manager, Retail Systems Senior Management Solutions, Consumer Digital Imaging Group and Vice President Stephen Green Regional Managing Director, Sales Senior Management and Customer Operations, Asia Pacific Region, and Vice President John O'Grady Regional Managing Director, Senior Management Europe, Africa and Middle East Region, Chairman Eastman Kodak Sàrl and Vice President Antoinette P. McCorvey Director, Investor Relations and Vice Senior Management President Gerard K. Meuchner Director, Communications and Senior Management Public Affairs and Vice President Eastman Kodak Company Page 12 © Datamonitor
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Eastman Kodak Company Key
Employees Name Job Title Board Compensation Laura G. Quatela Chief Intellectual Property Officer Senior Management and Vice President Terry R. Taber Chief Technical Officer and Vice Senior Management President Kim VanGelder Chief Information Officer and Vice Senior Management President Eastman Kodak Company Page 13 © Datamonitor
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Eastman Kodak Company Key
Employee Biographies KEY EMPLOYEE BIOGRAPHIES Antonio M. Perez Board: Executive Board Job Title: Chairman and Chief Executive Officer Since: 2005 Age: 64 Mr. Perez has been the Chairman and Chief Executive Officer at Kodak since 2005. He joined Kodak as the President and Chief Operating Officer in 2003. Prior to that, Mr. Perez served as the President and Chief Executive Officer of Hewlett-Packard's inkjet imaging business. Just prior to joining Kodak, he served as an independent Consultant for large investment firms, providing counsel on the effect of technology shifts on financial markets. From 2000 to 2001, Mr. Perez was the President and Chief Executive Officer at Gemplus International. Richard S. Braddock Board: Non Executive Board Job Title: Director Since: 1987 Age: 68 Mr. Braddock has been a Director at Kodak since 1987. He is the Chairman and Chief Executive Officer of Fresh Direct. Mr. Braddock began his business career in 1965 spending a number of years in product management at General Foods. He joined Citicorp in 1973, and was elected President and Chief operating officer of Citicorp and its principal subsidiary, Citibank in 1990. Mr. Braddock resigned from Citicorp in 1992, and subsequently served as the Chief Executive Officer of Medco Containment Services until its acquisition by Merck & Co., and then spent a year as a Principal at Clayton, Dubilier & Rice. He served as the Chairman (non-executive) of True North Communications from 1997 to 1999. Mr. Braddock served as the Chairman and Chief Executive Officer of priceline.com from 1998 to 2004. Herald Y. Chen Board: Non Executive Board Job Title: Director Since: 2009 Age: 40 Mr. Chen has been a Director at Kodak since 2009. He is also a Director at KKR. Mr. Chen previously served on several other boards, including United American Energy, American Ref-fuel, WJ Eastman Kodak Company Page 14 © Datamonitor
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Eastman Kodak Company Key
Employee Biographies Communications, VCST NV and Byram Healthcare. Prior to joining KKR, he was a Managing Director with Fox Paine & Company. Before joining Fox Paine, Mr. Chen was the Chief Financial Officer and co-founder of Jamcracker. Adam H. Clammer Board: Non Executive Board Job Title: Director Since: 2009 Age: 39 Mr. Clammer has been a Director at Kodak since 2009. He is also a member of KKR Management. Mr. Clammer began his career at KKR in 1995. From 1992 to 1995, he was working at Morgan Stanley. Currently, Mr. Clammer serves as a Director at Aricent, NXP, Avago Technologies, and TASC. Timothy M. Donahue Board: Non Executive Board Job Title: Director Since: 2001 Age: 61 Mr. Donahue has been a Director at Kodak since 2001. He is the retired Executive Chairman of Sprint Nextel Corporation. Prior to this, Mr. Donahue was the President and Chief Executive Officer of Nextel Communications. He joined Nextel in 1996 as the President and Chief Operating Officer. Before joining Nextel, Mr. Donahue served as the Northeast Regional President for AT&T Wireless Services Operations from 1991 to 1996. Earlier, he served as the Chairman of the Cellular Telecommunications and Internet Association. Mr. Donahue is currently a Director at NVR, Covidien, and Tyco International. Michael Hawley Board: Non Executive Board Job Title: Director Since: 2004 Age: 48 Dr. Hawley has been a Director at Kodak since 2004. He is the former Director of Special Projects at Massachusetts Institute of Technology. Prior to assuming this position, Dr. Hawley served as the Alex W. Dreyfoos Assistant Professor of Media Technology at the MIT Media Lab. He is a co-founder of Things That Think and Friendly Planet. William H. Hernandez Eastman Kodak Company Page 15 © Datamonitor
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Eastman Kodak Company Key
Employee Biographies Board: Non Executive Board Job Title: Director Since: 2003 Age: 62 Mr. Hernandez has been a Director at Kodak since 2003. He is the retired ice President, Finance and Chief Financial Officer of PPG Industries. Prior to this, Mr. Hernandez served as PPG's Corporate Controller, from 1990 to 1994; and as the Vice President and Controller, in 1994. From 1974 until 1990, he held a number of positions at Borg-Warner Corporation. Earlier in his career, Mr. Hernandez was a Financial Analyst for Ford Motor Company. Douglas R. Lebda Board: Non Executive Board Job Title: Director Since: 2007 Age: 40 Mr. Lebda has been a Director at Kodak since 2007. He is the Chairman, Chief Executive Officer and Director at Tree.com. Prior to this, Mr. Lebda served as the President and Chief Operating Officer at IAC/InterActiveCorp, from 2005 to 2008. Prior to assuming these roles, he served as the Chief Executive Officer atLendingTree, which he founded, since 1998. Before this, Mr. Lebda worked as an Auditor and Consultant for PriceWaterhouseCoopers. Debra L. Lee Board: Non Executive Board Job Title: Director Since: 1999 Age: 55 Ms. Lee has been a Director at Kodak since 1999. She is the Chairman and Chief Executive Officer of BET Holdings (BET). Ms. Lee joined BET in 1986 as the Vice President and General Counsel. She is also a Director at WGL Holdings, Marriott International and Revlon. Delano E. Lewis Board: Non Executive Board Job Title: Director Since: 2001 Age: 71 Mr. Lewis has been a Director at Kodak since 2001. He is a Senior Fellow at New Mexico State University. Mr. Lewis is the former US Ambassador to South Africa, a position he held from 1999 to Eastman Kodak Company Page 16 © Datamonitor
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Eastman Kodak Company Key
Employee Biographies 2001. Prior to his ambassadorship, he was the President and Chief Executive Officer of National Public Radio, a position he held from 1994 until 1998. Mr. Lewis was the President and Chief Executive Officer of C&P Telephone Company, from 1988 to 1993, after having served as the Vice President since 1983. He held several positions in the public sector prior to joining C&P Telephone Company. Currently, Mr. Lewis is a Director of Colgate-Palmolive. William G. Parrett Board: Non Executive Board Job Title: Director Since: 2007 Age: 64 Mr. Parrett has been a Director at Kodak since 2007. Recently, he retired from Deloitte as the Chief Executive Officer of Deloitte & Touche USA. From 2003 to 2007, Mr. Parrett served as the Chief Executive Officer of Deloitte Touche Tohmatsu (DDT). Prior to serving as the Chief Executive Officer of DDT, he was the Managing Partner of Deloitte & Touche USA since 1999. Mr. Parrett joined Deloitte in 1967 and served in a series of roles of increasing responsibility. He presently serves as a Director at The Blackstone Group, Thermo Fisher Scientific and UBS. Joel Seligman Board: Non Executive Board Job Title: Director Since: 2009 Age: 60 Mr. Seligman has been a Director at Kodak since 2009. He is serving as the President of the University of Rochester, since 2004. Prior to that, Mr. Seligman served as the Ethan A. H. Shepley University Professor and Dean of the School of Law at Washington University in St. Louis. Earlier, he had served on the law faculty of Northeastern University, George Washington University, and the University of Michigan. Mr. Seligman also had served as reporter for the National Conference of Commissioners on Uniform State Laws, Revision of Uniform Securities Act; as Chairman of the Securities and Exchange Commission Advisory Committee on Market Information; and as a member of the American Institute of Certified Public Accountants Professional Ethics Executive Committee. Currently, he is a member of the board of the Financial Industry Regulatory Authority. Dennis F. Strigl Board: Non Executive Board Job Title: Director Since: 2008 Age: 63 Eastman Kodak Company Page 17 © Datamonitor
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Eastman Kodak Company Key
Employee Biographies Mr. Strigl has been a Director at Kodak since 2008. He had served as the President and Chief Operating Officer at Verizon Communications. Prior to this position, Mr. Strigl was the President and Chief Executive Officer of Verizon Wireless since its formation in 2000. Earlier, he served as the President and Chief Executive Officer of Bell Atlantic Mobile; the Group President and Chief Executive Officer of the Global Wireless Group of Bell Atlantic; and the Vice President, Operations and Chief Operating Office of Bell Atlantic New Jersey. Mr. Strigl began his career in 1968 with New York Telephone and held positions at AT&T and Wisconsin Telephone before becoming the Vice President of American Bell. He also served as the President and Chief Executive Officer of Applied Data Research. Currently, Mr. Strigl also serves on the boards of PNC Financial Services Group. Laura D'Andrea Tyson Board: Non Executive Board Job Title: Director Since: 1997 Age: 62 Ms. Tyson has been a Director at Kodak since 1997. She has been a Professor at the Walter A. Haas School of Business at the University of California, Berkeley, since 2007. From 2002 to 2006, Ms. Tyson was the Dean of London Business School. She was formerly the Dean of the Walter A. Haas School of Business at the University of California, Berkeley, a position she held since 1998. Previously, Ms. Tyson was Professor and holder of the Class of 1939 Chair, in Economics and Business Administration at the University of California, Berkeley, a position she held from 1997 to 1998. Prior to this position, she served in the first Clinton Administration as Chairman of the President's National Economic Council and 16th Chairman of the White House Council of Economic Advisers. Prior to joining the Administration, Ms. Tyson was Professor of Economics and Business Administration, Director of the Institute of International Studies and Research Director of the Berkeley Roundtable on the International Economy at the University of California, Berkeley. She is also a Director at Morgan Stanley and AT&T, Silver Spring Networks, and CB Richard Ellis. Robert L. Berman Board: Senior Management Job Title: Chief Human Resources Officer and Senior Vice President Since: 2005 Age: 52 Mr. Berman has been the Chief Human Resources Officer and Senior Vice President at Kodak since 2005. He has held a variety of key human resources positions for Kodak over his 24 year career, including that of Director and Divisional Vice President of Human Resources for the Consumer Imaging business and the Human Resources Director for Kodak Colorado Division. Philip J. Faraci Eastman Kodak Company Page 18 © Datamonitor
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Eastman Kodak Company Key
Employee Biographies Board: Senior Management Job Title: President and Chief Operating Officer Since: 2007 Age: 54 Mr. Faraci has been the President and Chief Operating Officer at Kodak since 2007. He joined Kodak as Director, Inkjet Systems Program in December 2004. Prior to Kodak, Mr. Faraci served as the Chief Operating Officer at Phogenix Imaging and; President and General Manager at Gemplus Corporation’s Telecom Business Unit. Prior to these roles, he spent 22 years at Hewlett-Packard, where he served as the Vice President and General Manager of the Consumer Business Organization and; Senior Vice President and General Manager for the Inkjet Imaging Solutions Group. Joyce P. Haag Board: Senior Management Job Title: General Counsel and Senior Vice President Since: 2005 Age: 59 Ms. Haag has been the General Counsel and Senior Vice President at Kodak since 2005. She began her Kodak career in 1981, as a lawyer on the Legal Staff. Prior to joining the Kodak Legal staff, Ms. Haag was an Associate with Boylan, Brown, Code, Fowler Vigdor & Wilson in Rochester. She is currently a member of the Association of General Counsel, President's Council of Cornell Women, Board of Trustees of Susan B. Anthony House, Rochester General Health System Board, member of the New York State Bar Association, and a Fellow of the New York State Bar Foundation. Brad W. Kruchten Board: Senior Management Job Title: President, Film, Photofinishing and Entertainment Group and Senior Vice President Since: 2009 Age: 49 Mr. Kruchten has been the President, Film, Photofinishing and Entertainment Group and Senior Vice President at Kodak since 2009. He joined Kodak as a Quality Engineer in 1982. Prior to Kodak, Mr. Kruchten worked as a Project Engineer at Inland Steel and as a tool designer for General Motors Corp. Frank S. Sklarsky Board: Senior Management Job Title: Chief Financial Officer and Executive Vice President Since: 2003 Age: 53 Eastman Kodak Company Page 19 © Datamonitor
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Eastman Kodak Company Key
Employee Biographies Mr. Sklarsky has been the Chief Financial Officer and Executive Vice President at Kodak since 2006. Prior to joining Kodak, he was the Executive Vice President and Chief Financial Officer at ConAgra Foods. Prior to joining ConAgra in 2004, Mr. Sklarsky served as the Vice President, Product Finance at DaimlerChrysler. He first joined DaimlerChrysler in 1983 and held a series of increasingly responsible finance positions before leaving for Dell in 2000. Prior to DaimlerChrysler, Mr. Sklarsky served as a Senior Accountant at Ernst & Young International from 1978 to 1981. Essie L. Calhoun Board: Senior Management Job Title: Chief Diversity Officer and Director, Community Affairs and Vice President Since: 2003 Ms. Calhoun has been the Chief Diversity Officer and Director of Community Affairs at Kodak since 2003. She began her Kodak Company career as a sales representative in 1982 and has held positions in marketing, sales and public affairs. Douglas J. Edwards Board: Senior Management Job Title: General Manager and Vice President, Prepress Solutions, Graphic Communications Group and Vice President Since: 2006 Mr. Edwards has been the General Manager and Vice President, Prepress Solutions, Graphic Communications Group and Vice President at Kodak since 2006. Previously he worked with Kodak Polychrome Graphics as the Vice President of Research, Business and Strategy Development. Mr. Edwards joined Kodak Polychrome Graphics in 1998 from International Paper's Imaging Products Division. Before joining International Paper, he spent eight years with Zeneca Specialties and ICI Colors and Fine Chemicals. Mr. Edwards started his industrial career with Ilford, Ciba-Geigy in 1985. Michael Korizno Board: Senior Management Job Title: Managing Director, Americas Region and Vice President Mr. Korizno is currently the Managing Director, Americas Region and Vice President at Kodak. He joined Kodak in 1997 serving as the Worldwide Sales Manager for the Storage business. Before joining Kodak, Mr. Korizno was a Vice President, Sales at Verbatim Corporation. He also served as the Vice President, Sales and Marketing at Sony Corporation. Dolores K. Kruchten Eastman Kodak Company Page 20 © Datamonitor
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Eastman Kodak Company Key
Employee Biographies Board: Senior Management Job Title: General Manager, Business Solutions and Services and Vice President Ms. Kruchten is currently the General Manager, Business Solutions and Services and Vice President at Kodak. Her career at Kodak began in 1981. Steven B. Decker Board: Senior Management Job Title: General Manager, Film Capture, Paper and Output Systems, Film, Photofinishing and Entertainment Group; and Vice President Since: 2009 Mr. Decker has been the General Manager, Film Capture, Paper and Output Systems, Film, Photofinishing and Entertainment Group; and Vice President at Kodak since 2009. She joined Kodak in 1996 and has subsequently held a variety of increasingly responsible positions in operations, marketing, and general management in Kodak’s consumer digital and traditional businesses. Prior to joining Kodak, Mr. Decker held a variety of management, operations, engineering, and finance positions with Thomson Consumer Electronics and Rockwell International. Eastman Kodak Company Page 21 © Datamonitor
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Eastman Kodak Company Major
Products and Services MAJOR PRODUCTS AND SERVICES Kodak offers imaging technology products and related services to the photographic and graphic communications markets. The company's key products and services include the following: Products: Digital cameras and accessories Consumer inkjet printers and media Digital picture frames Retail printing kiosks APEX drylab systems and related media Prepress equipment and consumables Workflow software Electrophotographic equipment and consumables Commercial inkjet printing systems Document scanners Origination and print films Consumer and professional photographic film Photographic paper and processing chemicals Wholesale photofinishing services Services: Online imaging services Retail kiosks Brand: Kodak Eastman Kodak Company Page 22 © Datamonitor
23.
Eastman Kodak Company Revenue
Analysis REVENUE ANALYSIS The company recorded revenues of $7,606 million during the financial year ended December 2009 (FY2009), a decrease of 19.2% over 2008. For FY2009, United States, the company's largest geographic market, accounted for 40.5% of the total revenues. Kodak generates revenues through four business divisions: graphic communications group (35.8% of the total revenues during fiscal year 2009), consumer digital imaging group (34.4%), film, photofinishing and entertainment group (29.7%) and all other (0.1%). Revenues by Division* In FY2009, the graphic communications group division recorded revenues of $2,726 million in FY2009, a decrease of 18.2% over 2008. The consumer digital imaging group division recorded revenues of $2,619 million, a decrease of 15.2% over 2008. The film, photofinishing and entertainment group division recorded revenues of $2,257 million in FY2009, a decrease of 24.4% over 2008. The all other division recorded revenues of $4 million in FY2009, a decrease of 42.9% over 2008. *Percentages are rounded-off. Revenues by Geography** The United States, Kodak's largest geographical market, accounted for 40.5% of the total revenues in FY2009. Revenues from the United States reached $3,083 million in 2009, a decrease of 19.6% over 2008. Europe, Middle East and Africa accounted for 31% of the total revenues in FY2009. Revenues from Europe, Middle East and Africa reached $2,358 million in 2009, a decrease of 23.7% over 2008. Asia Pacific accounted for 17.1% of the total revenues in FY2009. Revenues from Asia Pacific reached $1,298 million in 2009, a decrease of 13.5% over 2008. Canada and Latin America accounted for 11.4% of the total revenues in FY2009. Revenues from Canada and Latin America reached $867 million in 2009, a decrease of 12.7% over 2008. **Percentages are rounded-off. Eastman Kodak Company Page 23 © Datamonitor
24.
Eastman Kodak Company SWOT
Analysis SWOT ANALYSIS Kodak offers imaging technology products and related services to the photographic and graphic communications markets. The company’s strong brand name and recognition has enabled it to expand its operations across the globe. However, the intense competition at multiple levels could keep the market share under check. Strengths Weaknesses Brand name synonymous with photography Sluggish financial performance over the and filming technology years Worldwide manufacturing and distribution Lack of product diversification network established diversified sources of revenue Cross licensing agreements opens additional channel for revenue earnings Opportunities Threats Growth prospects in the Asia-Pacific region Intense competition at multiple levels of business Competition with black market, parallel import and smuggled goods Strengths Brand name synonymous with photography and filming technology Kodak has been one of the pioneers in the photography and filming technology and is recognized worldwide for its earlier innovations in theses two fields. It is one of the oldest and most established global brands, since its establishment in 1889. The branding has been built on some of the most effective marketing campaigns and catchy taglines.The company’s famous tagline “Kodak Moments” have ingrained in the consumer mindscape and imparts much needed recognition and trust essential for a consumer goods company. Moreover, the company has initiated several marketing campaigns to connect with the consumers through popular online social forums, in recent years. The marketing campaign with the tagline “The real Kodak moment happens when you share”, launched under the 2009 campaign umbrella theme of “It’s time to smile”, is aimed at encouraging people to share their moments through social networking sites. Kodak is projecting its digital cameras, digital picture frames and video cameras as “emotional technology” to forge brand loyalty. The company’s brand recognition has helped it in capturing nearly 13.9% of the global market share in photography products amid stiff competition. The company’s strong brand association with consumers imparts significant Eastman Kodak Company Page 24 © Datamonitor
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Eastman Kodak Company SWOT
Analysis competitive advantage to the company and enables it to combat adverse business and technology environment. Worldwide manufacturing and distribution network established diversified sources of revenue Kodak has the manufacturing and research facilities across the globe. Its manufacturing facilities are located in Brazil, Bulgaria, Japan, Canada, China, England, Germany, India, Israel, Japan, Mexico, Russia, the UK, and the US.The research and development of the company is headquartered in Rochester, New York. The US manufacturing facilities are located in Boston, Massachusetts; Dallas, Texas; Oakdale, Minnesota; New Haven, Connecticut; and San Jose and San Diego, California. Furthermore, the company's products reach customers around the world through a significant network of retailers, distributors, and online platforms including the company's online store. Kodak's regional distribution centers are located in various places within and outside of the US. The company diversified its revenue base supported by its operations spanning the North America, Europe, Middle East, Africa, Asia Pacific, and Latin America. During FY2009, Kodak derived 40.5% of revenues from the US, 31.0% from the Europe, Middle East and Africa, 17.1% from the Asia-Pacific, and 11.4% from the Canada and Latin American regions. The worldwide operations guard the company from country-specific demand-trends and business environment. It also enables Kodak to capitalize the opportunities emanating from the emerging countries like India, where the company is the number two in terms of market share. Cross licensing agreements opens additional channel for revenue earnings Kodak holds portfolios of patents in several areas, including digital cameras and image sensors; network photo sharing and fulfillment; flexographic and lithographic printing plates and systems; digital printing workflow and color management proofing systems; color and black-and-white electrophotographic printing systems; commercial, and consumer inkjet printers; inkjet inks and media; thermal dye transfer and dye sublimation printing systems; digital cinema; and color negative films, processing and papers. The company leverages the strength of these patents and has entered into cross licensing agreements with many companies over the years. Recently, in 2010, the company signed an agreement with Samsung Electronics which allows both the companies access to the each other’s patent portfolio. The agreement is expected to add nearly $450 million to the Kodak’s revenues. The company already has existing agreements with other leading technology companies including Nokia, Motorola, Sony Corp, and Panasonic Corp. Kodak also filed infringement cases against Apple and RIM in 2010, for alleged patent violations. The case is still under jurisdiction and favorable judgment would further boost the company’s earnings from patent rights. Earlier in 2009, the company entered into an OLED intellectual property cross-licensing agreement with LG Display, and Nokia. On an average, the company estimates the revenues from license agreements in the range of $250-$350 million annually for the next several years. For FY2009, these licensing agreements contributed approximately 5.7% of the consolidated revenues, as against 2.4% in 2008. The cross-licensing agreements have been one of the key strategies of the company to generate additional revenues from the owned patent applications. In addition, these agreements also provide Eastman Kodak Company Page 25 © Datamonitor
26.
Eastman Kodak Company SWOT
Analysis broad access to the technologies of other players enabling improvements in Kodak’s own product offerings. Weaknesses Sluggish financial performance over the years Kodak's transition from traditional film to digital products has contributed to a poor financial performance. The company’s last profitable year was way back in 2004. Since 2004, the company’s financial performance has deteriorated gradually. From the revenues perspective, the company generated a total turnover of $7,606 million in 2009, a gradual decline from $13,517 million turnover of 2004. Kodak has also been in continued operating and net loss since 2004 onwards. Furthermore, the company has lost considerable market share in all its business segments, indicating troubled business environment. The revenues from the consumer digital imaging group declined from $3,247 million in 2007 to $2,619 million by 2009. The 19.3% decline is primarily attributable to aggressive marketing and innovative technological offerings by the competitors. The company’s highest operating margin contributing segment; film, photofinishing and entertainment; has been one of the worst hit due to the markets substitution of traditional films with digital products. The segment contributed nearly 81.9% of operating profits (excluding restructuring charges) in 2007, and more than 100% during 2008 and 2009. However, the segment has continuously lost market share reflected in its revenues; revenues declined by 37.9% from $3,632 million in 2007 to $2,257 million by 2009. The graphic communications segment has also faced 20.1% revenue losses since 2007, besides gradually moving in the operating losses. The company’s cash position is another alarming component. During the 2007-09 period, Kodak’s cash from operations declined from $328 million in 2007 to $168 million in 2008 and further to -$136 million in 2009. The decline is stark when compared with $1,168 million of cash generated from operations in 2004. Furthermore, the company holds $1,129 million of long-term debt on its balance sheet as of 2009. However, the sustained losses and consequently the negative interest coverage ratio, besides the declining operating cash flow, positions the company’s debt repayment capacity in a disadvantageous state. The continued sluggish financial performance has put the company in a very difficult phase. These problems, if unaddressed, could lead to operational inflexibility for Kodak considering tough competition from bigger peers like Sony and Canon. Lack of product diversification Kodak lacks diversification in its product portfolio. The company focuses only on digital cameras, photographic equipment, films, printers and other related accessories, whereas its competitors such as Xerox and Canon, have a more diversified and broad product portfolio. Eastman Kodak Company Page 26 © Datamonitor
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Eastman Kodak Company SWOT
Analysis For instance, the company lacks any significant services, compared to Xerox, which has significant portfolio of services including document management, finance and administration services, product lifecycle services and consulting services. Canon also offers network system solutions such as PCs and servers; optical and measuring equipment; logistics services, in addition to its core portfolio of copiers, printers and scanners. Lack of product diversification has made the company vulnerable to demand and technology risks. Products concentration, hence, could affect the growth prospects of the company in future. Opportunities Growth prospects in the Asia-Pacific region The company has been expanding its presence in the Asia-Pacific region, where it enjoys strong brand equity. As per Datamonitor estimates, the region contributes approximately 26.8% to the global photographic products sales value. Considering the buoyant GDP growth rate and rising per capita income of the Asian countries, the market has immense growth potential for Kodak. The company already has a strong foothold in India, where it replaced Canon as the second-largest player in the digital camera space in 2009. The Indian market, where the company reported 48% volume growth in 2009, provides the strong platform to further target growing Indian middle-group. Besides, the company has taken numerous steps to augment its service facilities for the Asian market. During 2009, the company set up the digital camera service facility at Noida, India. This service facility has latest calibration and setup equipments for digital cameras and can handle complex servicing and repairs for Kodak customers in India. Similar measures in other Asian countries would enable the company to address the problem of sustained loss in revenues. Threats Intense competition at multiple levels of business The markets in which the company does business are highly competitive. Kodak faces aggressive price competition for all products and services from numerous companies globally, particularly from Canon, Fujifilm, Nikon and Sony. Over the past several years, price competition in the market for film and digital cameras and related products and services has been particularly intense as competitors have aggressively cut prices and lowered their profit margins for these products. Besides, the company faces competition from other online service companies, consumer electronics and printer manufacturers in the markets in which it competes. The industry is prone to rapid price declines post introduction of technologically advanced products. There is a continual introduction of new models with enhanced capabilities, such as improved resolution and/or optical systems in cameras. Moreover, the digital camera market is facing intense competition from mobile phones capable of capturing and sending pictures of high quality. Consumers are expected to move away from low-end cameras as mobile phone makers introduce products with comparable resolutions. According to industry Eastman Kodak Company Page 27 © Datamonitor
28.
Eastman Kodak Company SWOT
Analysis estimates, the average resolution for handset cameras’ sensors in 2008 was 1.5 megapixels. By 2009, that average increased to 2.1 megapixels and as per forecasts it will rise to 5.7 megapixels by 2013.The advancement in cell phones technology would erode the market share of leading digital camera companies like Kodak. Since the company is already facing troubles in sustaining its market share in most of its core markets, competition at multiple levels makes the financial turnaround a difficult task for Kodak. Competition with black market, parallel import and smuggled goods The electronics manufacturing industry is struggling to compete with black market, parallel import and smuggled goods. Over time, experts believe, counterfeiting will get worse. On the global level, all counterfeit goods, including electronics, are expected to double to 18% of total world trade by 2010. Further, the experts also believe that counterfeiting will get worse as China's share of global electronics production rises from 15% in 2008 to 35% by 2010. With an increase in the number of counterfeit products being manufactured in China, the company faces serious threats in most of its market segments. Low quality counterfeits reduce consumer confidence in branded products. Nikon's imaging products segment which manufactures digital cameras and film cameras will be adversely affected due to the widespread counterfeits. Eastman Kodak Company Page 28 © Datamonitor
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Eastman Kodak Company Top
Competitors TOP COMPETITORS The following companies are the major competitors of Eastman Kodak Company Canon Inc. Fuji Photo Film Co., Ltd. Ricoh Company, Ltd. Sony Corporation Xerox Corporation Seiko Epson Corporation Olympus Corporation Agfa-Gevaert N.V. Konica Minolta Holdings, Inc. Power Interactive Media Inc Koninklijke Philips Electronics N.V. Nikon Corporation Eastman Kodak Company Page 29 © Datamonitor
30.
Eastman Kodak Company Company
View COMPANY VIEW An excerpt from the Management's Discussion and Analysis of Financial Condition and Results of Operations sections is given below. The statement has been taken from the company's 10-K filing for financial year 2009. Revenues For the year ended December 31, 2009, net sales decreased compared with 2008 primarily due to volume declines within all three segments driven by lower demand likely as a result of the global economic slowdown which began in the fourth quarter of 2008, particularly within Digital Capture and Devices in the CDG segment and Prepress Solutions in the GCG segment, as well as continued secular declines in Traditional Photofinishing and Film Capture in the FPEG segment. Foreign exchange negatively impacted sales across all three segments, due to a stronger U.S. dollar. Unfavorable price/mix was primarily driven by Digital Capture and Devices within CDG, Entertainment Imaging within FPEG, and Prepress Solutions within GCG. Gross Profit Gross profit dollars declined in 2009, primarily due to unfavorable price/mix, which impacted all segments but was most prominent in CDG, lower sales volumes as discussed above, and unfavorable foreign exchange. These items were partially offset by cost improvements, largely driven by ongoing cost reduction efforts within CDG and FPEG, and lower benefit costs as a result of amendments made in the third quarter of 2008 to certain of the Company’s U.S. postemployment benefit plans. Gross profit margin as a percentage of sales increased slightly from prior year, as unfavorable price/mix (primarily within CDG) and unfavorable foreign exchange impacts (across all segments) were more than offset by lower manufacturing and other costs for the Company. Included in gross profit for the current year were non-recurring intellectual property licensing agreements within Digital Capture and Devices in the CDG segment. These licensing agreements contributed approximately 5.7% of consolidated revenue to consolidated gross profit dollars in 2009, as compared with 2.4% of consolidated revenue to consolidated gross profit dollars for non-recurring agreements in 2008. The Company expects to secure other new licensing agreements, the timing and amounts of which are difficult to predict. These types of arrangements provide the Company with a return on portions of its R&D investments, and new licensing opportunities are expected to have a continuing impact on the results of operations. Selling, General and Administrative Expenses The decrease in consolidated selling, general and administrative expenses (SG&A) was a result of company-wide cost reduction actions implemented in 2009 in response to current economic conditions. Eastman Kodak Company Page 30 © Datamonitor
31.
Eastman Kodak Company Company
View Research and Development Costs The decrease in consolidated research and development (R&D) costs was a result of focused cost reduction efforts. Other Operating (Income) Expenses, Net The other operating (income) expenses, net category includes gains and losses on sales of assets and businesses and certain impairment charges. The current year amount primarily reflects a gain of approximately $100 million on the sale of assets of the Company’s organic light emitting diodes (OLED) group. The prior year amount primarily reflects a $785 million goodwill impairment charge related to the GCG business. In November 2009, the Company agreed to terminate its patent infringement litigation with LG Electronics, Inc., LG Electronics USA, Inc., and LG Electronics Mobilecomm USA, Inc., entered into a technology cross license agreement with LG Electronics, Inc. and agreed to sell assets of its OLED group to Global OLED Technology LLC, an entity established by LG Electronics, Inc., LG Display Co., Ltd. and LG Chem, Ltd. As the transactions were entered into in contemplation of one another, in order to reflect the asset sale separately from the licensing transaction, the total consideration was allocated between the asset sale and the licensing transaction based on the estimated fair value of the assets sold. Fair value of the assets sold was estimated using other competitive bids received by the Company. Accordingly, $100 million of the proceeds was allocated to the asset sale. The remaining gross proceeds of $414 million were allocated to the licensing transaction and reported in net sales of the CDG segment. Interest Expense The increase in interest expense in 2009 compared with 2008 was primarily due to the issuances in the third quarter of 2009 of $300 million aggregate principal amount of 10.5% Senior Secured Notes due 2017 and $400 million aggregate principal amount of 7% Convertible Senior Notes due 2017. Other Income (Charges), Net The other income (charges), net category primarily includes interest income, income and losses from equity investments, and foreign exchange gains and losses. The decrease in other income (charges), net was primarily attributable to a decrease in interest income due to lower interest rates and lower cash balances in the year 2009 as compared with 2008, partially offset by the favorable impact of legal settlements in the current year. Income Tax Provision (Benefit) Eastman Kodak Company Page 31 © Datamonitor
32.
Eastman Kodak Company Company
View The change in the Company’s effective tax rate from continuing operations is primarily attributable to: (1) a benefit recognized upon the receipt in 2008 of the interest portion on an IRS tax refund, (2) a pre-tax goodwill impairment charge of $785 million that resulted in a tax benefit of only $4 million due to a full valuation allowance in the U.S. and limited amount of tax deductible goodwill that existed as of December 31, 2008, (3) losses generated in the U.S. and in certain jurisdictions outside the U.S. that were not benefited due to management’s conclusion that it was not more likely than not that the tax benefits would be realized, (4) the impact of previously established valuation allowances in jurisdictions with current earnings, (5) the mix of earnings from operations outside the U.S., (6) withholding taxes related to a non-recurring licensing agreement entered into in 2009; and (7) changes in audit reserves and settlements. Eastman Kodak Company Page 32 © Datamonitor
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Eastman Kodak Company Locations
and Subsidiaries LOCATIONS AND SUBSIDIARIES Head Office Eastman Kodak Company 343 State Street Rochester New York 14650 USA P:1 585 724 4000 F:1 585 724 0663 http://www.kodak.com Other Locations and Subsidiaries Eastman Kodak Company Eastman Kodak Company Image Sensor Solutions Kodak Colorado Division 1999 Lake Avenue 9952 Eastman Park Drive Rochester Windsor New York 14650 2010 Colorado 80551 USA USA Eastman Kodak Company Eastman Gelatine Corporation One Polychrome Park 227 Washington Street Columbus Peabody Georgia 31906 Massachusetts 01960 USA USA Eastman Kodak Company Inkjet Printing Kodak da Amazonia Industria e Comercio Solutions Ltda. 3000 Research Blvd Av. dos Oitis 760 Dayton Distrito Industrial 69075 842 Ohio 45420 4099 Manaus USA BRA Kodak Limited Kodak Limited Headstone Drive Howley Park Road Harrow Morley Middlesex HA1 4TY Leeds LS27 0QT GBR GBR Eastman Kodak Company Page 33 © Datamonitor
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