Social Media Recruitment & Employer Branding
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Agenda: 1) To familiarize the audience with the concepts of ‘Social Media Recruitment’ & ‘Employer Branding’. 2) To shed light on the employer’s initiatives towards these two emerging concepts. 3) To make the audience aware as to how they can contribute to these initiatives.
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Social Media Recruitment & Employer Branding
- 1. Social Media Recruitment & Employer Branding
- 2. Hello! I am Jatin Singh I am a Human Resources professional You can find me at https://in.linkedin.com/in/jatinsing
- 3. Agenda ▣ To familiarize the audience with the concepts of ‘Social Media Recruitment’ & ‘Employer Branding’ ▣ To shed light on the employer’s initiatives towards these two emerging concepts ▣ To make the audience aware as to how they can contribute to these initiatives Jatin Singh
- 4. What is Social Media Recruitment? 1. Using social media channels like LinkedIn, Twitter & Facebook to find and hire candidates. Jatin Singh
- 5. Why Social Media Recruitment? 1. Enables us to target Passive candidates. 2. Gives us a first-mover advantage (candidate is not being approached by other firms simultaneously). 3. Most suited for lateral hiring. Jatin Singh
- 6. It Pays to be social in the 21st Century Jatin Singh
- 7. What is Employer Branding? : Marketing v/s Employer Branding ▣ Marketing: Promotion targeted towards customers. ▣ Employer Branding: How we, the employer, promote our company as a place to work. Jatin Singh
- 8. Why Employer Branding? 1. To improve Offer / Acceptance ratio. 2.Helps the employer attract and retain the best talent (especially millennials). 3.No digital presence / negative digital presence might hamper recruitment efforts. “In today’s candidate - driven market the candidates are constantly judging our employer brand throughout the selection process.. From application experience to post - offer follow up.” Jatin Singh
- 9. Vital channels to be discussed in this presentation: 1. LinkedIn 2. Glassdoor Jatin Singh
- 10. LinkedIn: The Employer’s Initiatives: ▪ Posting Jobs on LinkedIn ▪ Contacting Passive candidates through InMails and creating a pool of talent ▪ Posting updates through company’s LinkedIn Page How employees can contribute to these objectives: ▪ Keep your LinkedIn profiles up to date ▪ Share the updates & jobs shared via your employer’s LinkedIn Page Jatin Singh
- 11. What is LinkedIn? 1. People define who they are (in the working world), including: • Work history • Clubs, groups, or relevant activities • Education and qualifications • Skills 2. Organizations (companies, nonprofits, etc.) use LinkedIn to: • HIRE people to work for them • Market and define their business and services 3. People connect to stay in touch & help find work opportunities: • Jobs • New business / Sales • Volunteer positions….and more! LinkedIn is a social media platform for your professional self Jatin Singh - Talent Acquisition Group, IRIS Software
- 12. Other social networks focus on your personal life ▪LinkedIn is the place to showcase your professional side What Makes LinkedIn Different? Jatin Singh
- 13. 1 Optimize Your Profile Three easy steps to build your brand 2 Highlight your experience and expertise 3 Get Recommended Jatin Singh
- 14. Your Profile: The best profiles are complete & dynamic1 Jatin Singh
- 15. Profile: A photo and headline help make a great first impression Develop a headline as your professional tagline Adding a photo makes your profile 7x more likely to be viewed Customize your URL for easy access Jatin Singh
- 16. Profile: A place to showcase your goals & accomplishments The summary is your elevator pitch: Describe your skills, what you’re passionate about, and what you’re looking for *Hint: Keywords matter! Tell people where you’re coming from & what you’ve accomplished 2 Jatin Singh
- 17. Profile: Get endorsed for your skills & expertise Adding skills and expertise also helps you show up in relevant searches! Jatin Singh
- 18. Profile: Ask for recommendations that add credibility and flavor Tips for getting strong recommendations: Make a soft ‘ask’ of former professors, colleagues, clients Remind them of your past projects and accomplishments Recommendations should showcase a diverse set of skills & strengths 3 Jatin Singh
- 19. Install the LinkedIn app for Android / iOS To get regular updates and messages Jatin Singh
- 20. How to Share a LinkedIn Job post: 1. You will see the job posted through IRIS Software’s LinkedIn page appear on your feed, click on the link Jatin Singh
- 21. 2. You will be redirected to the job posting... Jatin Singh
- 22. 4. Click on the Arrow to open a dropdown and select ‘LinkedIn’... Jatin Singh
- 23. 3. Click on the share button in the Dialogue box to share with your connections. Jatin Singh - Talent Acquisition Group, IRIS Software
- 24. ▪Glassdoor is a website that collects company reviews and real salaries from employees of large companies and displays them anonymously for all members to see. Glassdoor Jatin Singh
- 25. Glassdoor The employer’s initiatives: ▣ Jobs are being posted ▣ Reviews trends are being analysed How you can contribute: ▣ Post reviews ▣ Encourage co-workers to do the same Jatin Singh
- 26. Time for questions, your honor! Jatin Singh