1. Designing the Email marketing and
campaigning platform :
Research Findings and Design Process

2. Objectives
The objective is to study the phenomenon
of Email marketing holistically and
design an Email campaign Manager.

3. Secondary Research-
Reading online journals, papers and
reviews about email marketing. Having
enough knowledge base to design a
system encompassing the phenomenon.
Simultaneously, user research is being
carried out through the same media.
Systems approach-
Study about system thinking, dynamics
Methodology
and the relevance to selected area of
exploration.(Email marketing)
System Design-
Identifying the main entities in the system
problem, having set labels and working
out the dynamics to form feedback loops

5. Knowledge workers sift through hundreds
of emails per week, more than one-
half of which are spam, leading to
information overload- a situation when
more information is not better.
(Schwartz, 2004 and Simon, 1971)
The bottom line is that useful email
marketing messages are lost in the
background noise with negative
Problem areas identified consequences for short-term
ROI and long-term industry health.
(Nussey, 2007)
development of more efficient algorithms
for distinguishing regular email from spam
(Fawcett, 2003 and Gray and Haahr, 2004).
less spam like messages need to be
created by marketing personnel whose
business now relies on email campaigning
(Garretson, 2007) .

7. There are people actually responsible
to design and send email campaigns,
with the use of email designing
software online.
Design Intervention
To design a responsive email
campaigning manager which makes
sure that email goes to the user's inbox
instead of going to junk folder.

8. User research in the matter is primarily
dependent on secondary research
techniques.
User Research
Customer expectations, expert reviews
of products, blogs and surveys have
been a good source to gather insights
from actual users of email marketing.

9. Feature Set
offers professional features user will
need to create customer surveys,
newsletters and other event emails.
.
Email Campaign Creation
Creating an email marketing campaign
should be easy, regardless of user’s
skill level or experience..
Campaign Reporting
Email marketing services provide
Primary user expectations reports, graphs and statistics that show
the user how the email campaign is
doing.
Help & Support
Help options to get the user started,
including a user manual, a wizard to
walk him through the creation and
monitoring of email campaign, FAQs, a
blog, tutorials and articles that explain
how to create effective campaigns.

10. Intricate details gathered from customer reviews.
• They tend to become frustrated with providers that ask the user for extra fee for every feature they
wanted to add. It’s like a promise broken, the user may switch to other services.
• The initial user may pass on the job of designing the campaigns to other people like assistants after they
have also got acquainted with the platform.
• Customer like to have an email marketing consultant who will be your contact for your campaign. They are
very helpful and easy to get in contact with.
• “Choosing a solution for a new company, I needed an email application that gave me the tools I needed on
a tight budget. I needed quality reporting, and a robust interface that would be quick to get up and
running—after all I want to focus on marketing not the application. “
• Loved features :
1. Dragging and dropping sections
2. Undo Button
3. Creating columns in sections
4. After sending an email, a map shows up pinpointing where your readers are located
5. No sign up fee, pay per month for unlimited emails sent, not cost per email.
6. Appreciate fast and clear telephonic support.
7. Ability to send email from mobile devices
8. The interface is intuitive
9. to sync my mailing list to an existing CRM database— users don't have time to manually synch up data
through CSV files, or work with API's as is required with most other apps
10. compatibility with Microsoft Excel to import contacts.
11. To add custom made templates (by a developer).
12. No restrictions of any sort on the contact lists.

11. Stephanie Gandsey
Senior Marketing Communication Specialist
Responsible for all internal and external
communications for the company, including web
management, brand management, content
creation, marketing collateral design, training and
IT Communication.
.
Russ Henneberry
Content Manager | Business Blog Strategist
at Crazy Egg Software Company
experienced in using the Internet to drive sales,
Few real user profiles: leads and referrals. My background is in content
management, business blogging, analytics,
conversion optimization and community building
through social media.
.
Angela Noble
Graphic designer and writer.
Creates brand identities, website designs, mobile app
interfaces, marketing copy, marketing collateral and
more for clients both locally and across the U.S. UI
Designer/Developer) working on website designs,
email marketing campaigns, brand identities

12. Email Layout Structure
HTML
frame
100%
Lorem HTML
Email Client Popularity
ipsum inner
iOS Devices 35.60%
doit
table frame
iPhone 25.05%
suirt... 98%
iPad 9.74%
iPod Touch 0.81%
Microsoft Outlook 20.14%
Lorem
Outlook 2000, 2003, Express 7.68%
Outlook 2007 6.51%
ipsum td td HTML
doit
Outlook 2010 5.96%
suirt... Table
Hotmail 13.57%
Apple Mail
Apple Mail 5
11%
4.31%
td colspan 2
Apple Mail 4 3.75% Lorem
Apple Mail 6 ipsum
Apple Mail 3
1.70%
1.04% doit td td td HTML
Table
Apple Mail 2 0.20% suirt...
Yahoo! Mail 9.85%
Gmail 8.43%
Android 4.74%
Windows Live Desktop 2.34%
Thunderbird 1.03%
AOL 0.91%
AOL Mail 0.79% Spam Filters
AOL Desktop 9.1 0.12%
Testing Environments • If Area of image content > Area of Non-image content
Sparrow 0.19%
then Email goes in SPAM.
Windows Phone 7 0.14%
• String Check (for specific words)
Lotus Notes 6 & 7 0.07% • Email service providers
> Litmusapp.com A/c Blackberry 0.05% • 1px transparent graphics
> IP checker Excite 0.02% • Forms & Content (http://www.lyris.com/us-en/contentchecker)
> Adobe Browser Lab Palm WebOS 0.01% • JavaScript
Entourage 2004 0.01%

13. User research
More number of actual user of the products
in the market need to be consulted to gather
pain points, a competitive analysis of
different platforms.
Persona Creation
Having the user research going side by
side, a solid archetype of the user is being
created, which shall be referred to and
Next steps in the process used for further design decisions of the
campaign editor’s User Interface.
Analysis
The findings of research will be put to
analysis and important insights shall be
worked upon.
Interface Wireframe iterations
-The prototypes of editor platform
-Interaction storyboards
-Visual Design