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Paid news

  1. INTRODUCTION  Paid news' syndrome is a menace and rooting it out is essential for the health of democracy. Paid news has assumed both corporate and political dimensions. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering.
  2. • The phenomenon of “paid news” goes beyond the corruption of individual journalists and media companies. • It has become pervasive, structured and highly organized. • In the process, it is undermining democracy in India.
  4. THE RATE CARD • Story of politics 15 times a day • Rs 3 CR per year at Rs 3000 per min…… • Live telecast of CM’s speech • Rs 48 lakhs per year for 4 broadnews
  5. There are two types of PAID NEWS……..
  6. History is the Evidence….
  7. • Sudden mysterious death of Lal Bahadur Shastri. • Sham Prasad Mukherjee and Dayal Upadhaya were murder postmortem reports were never made public. • Death of Rajeev Dakshit by poison.
  8. Earned vs. Paid Media • First of all—what are paid and earned media? The terms are commonly defined as:
  9. PAID MEDIA • Advertisements • paying for media coverage, • rewarding fans or followers who share your content , or • distributing press releases on paid sites,
  10. Earned MEDIA • When someone distributes your content on your behalf. • social bookmarking sites like Facebook,Twitter,Pinterest,Tumblr ,Reddit…as well as being featured in publications (without having to pay for the coverage, of course).
  11. • seem like pretty clear descriptions of two different types of media. • not usually that cut and dry. • social shares, which are considered earned media • it’s not as easy to classify the campaign as entirely “earned.”
  12. Blurring the lines between paid and earned media • not just a PR strategy anymore. • Now it’s a marketing strategy . • making something go viral, of course, has its own challenges. • Doing such outreach, of course, costs money, once again blurring the lines between earned and paid media. .
  13. • For marketers today, there’s no firm line in the sand where paid media ends and earned media takes. At the end of the day, however your media is generated, it will, in some way bear a cost to a brand
  14. Reasons for paid news • Autonomy of editors and journalists. • Inadequate power. • Inaction of government. • No ways to distinguish paid news.
  15. Continued….. • Cross media ownership/ Corporatization of Media What is it ?  Relationship b/w corporates and media houses. No transparency in pin pointing the real owners.
  16. In 2012 RIL gives personal loan of 1700 crores to Raghav Bahl ‘s NETWORK 18.
  17. PAID MEDIA UNDERMINIG DEMOCRACY •This malpractice has become widespread. •These illegal operations become organized advertising agencies and public relations firms. • Marketing member uses material of journalists and executives gain access to political personalities.
  18. • So-called "rate cards" include "rates" for publication of "news" items. • Include "rates" for publication of "news" items. • Sections of the media in India become participant and contribute to the growing use of money power in politics. • Tarnished the country's reputation.
  19. INCIDENCES OF PAID NEWS • Mr. Ashok Chavan • Umlesh Yadav • Gujarat Elections • Zee news
  20. Status Status of Paid News Cases during General Election of Bihar-2010 SI No. Name of State/UT • No. of Paid News Cases 1. Bihar 15 Status of Paid News Cases during Assembly General Election in 2011 SI No. Name of State/UT No. of cases, in which notices to the candidate issued No. of confirmed cases of Paid News 1. Kerala 65 65 2. Puducherry 3 3 3. Assam 42 27 4. West Bengal 15 8 5. Tamil Nadu* 11 22 Status of Paid News Cases during Assembly General Election in 2012 SI No. Name of State/UT No. of cases, in which notices to the candidate issued No. of confirmed cases of Paid News  1. Uttar Pradesh 97 97 2. Uttarakhand 60 30 3. Punjab* 339 523 4. Goa* 63 9 5. Manipur Nil Nil 6. Gujarat 495 414 7. Himachal Pradesh 190 104 *Certain cases are still in process. Some are getting modified.
  22. EFFECTS OF PAID NEWS ON COMMON PEOPLE Misleads the world’s largest democracy Loss of trust on government and media Brings conflicts among different societies
  23. EFFECTS OF PAID NEWS ON INDIAN ECONOMY AND ELECTIONS Large sum of money wasted in investments Used to defame opposing parties Privilege given to elite classes
  24. MEASURES TO TACKLE THE MENACE OF “PAID NEWS” •Efficacy of Self regulation Good option to check paid news. But offers partial solutions. Offenders refuse to abide by voluntary codes of conduct. Media takes leverage under freedom of expression.
  25. • Role of Press Council of India (PCI) Major recommendations made by PCI are: Paid news as punishable electoral malpractice. PCI should be empowered to adjudicate complaints. Press Council Act to make recommendations binding. PCI should be reconstituted.
  26. • Regulation of advertisements by DAVP  Stakeholders alleged that the Government uses advertisements to arm-twist media houses for favorable coverage.  Transparent and Unbiased Policy. • Complaint Redressal Mechanism  Lack of systematic compliant redressal mechanism.  Ombudsman in media houses to serve first tier of redressal.  Mechanism should be simple and time bound.
  27. • Introduction of International Media  Indian media crowded by family(individual).  Increasing competition with entry of global players.  Independent , well funded competitor. • Strengthen the Govt owned Incumbent  BSNL, MTNL determined the price points.  Prasar Bharti (Doordarshan).
  28. • Transparency regarding Revenue/Assets of Media Houses and Right to Information Act , 2005  Disclosure of source of income  Transparency in media • Awareness/Education  Educating masses  Creating awareness

Hinweis der Redaktion

  1. There is a massive difference in promotional feature stories and paid news in political context. I think the second is more harmful as the future of India depends on it. It is indeed a problem when the readers are unsure whether it is the neutral media speaking or a political party. Such practices are bad and unethical - See more at:
  2. Let us consider the example of the deal between Reliance Industries Ltd (RIL), owned by Mukesh Ambani, and the Network18 Group, which owns channels such as CNN-IBN, CNBC 18 and CNBC Awaaz. In 2012, RIL invested Rs 1,700 crore in Raghav Bahl’s Network18. This should have allowed anyone to claim that the ownership of the Network18, with a clutch of news and entertainment TV properties, had changed, and gone into the hands of India’s largest private sector business group. , horizontal integration refers to an entity having a presence across different media segments (print, TV, FM radio) while vertical integration arises when a broadcaster has control over a distributor like a multi-system operator (MSO) or cable networks, or vice versa. In