The presentation contains the main agendas of Marketing Plan which are -Executive summary -Situation analysis -Goal -Strategy -Tactics -Implementation -Control -Exhibits

1. Marketing Plan Of an App

2. Agenda
•Problem
•UnFake
•Executive Summary
•SituationAnalysis
•Goal
•Strategy
•Tactics
•Implementation
•Control
•Exhibit

3. Problem
Social media is leading to:
•Stress
•Insecurity
•Emotional drain out

4. In order to get attentiononsocialmedia people use filters
to create their best picture, But are disappointedevery
time they don’t get a good response.

5. Online Photo ) VS RealPhoto)
Youend up returning a lot ofitems because you
couldn’tjudge them accuratelyusing thephoto.

8. Have you ever thought of an app whichcan show what is
real andwhat is FAKE?
This appdifferentiateReal photos withedited ones

9. ExecutiveSummary

10. • UnFake converts aedited and filteredphoto
into the original one in order to help its users
from the manipulations of the company
Unique
• Our Focus is to createvalues for its users by
changing their perspective towards beauty.Values
• The vision of our company is beyond creating
apps. Itis to convey our idea to the users for a
better society.
Vision

11. Situation Analysis

12. Company overview
App will have free as wellas premium version.
Interactiveuser interface.
Offers a platform for influencerswithcreative minds.
Focus on providing authenticcontentby creating values
for theusers.

13. Market overview
Available on Google play and Apple ios store
Collaboration withvarious firm
Strategicassets are informationon fingers
Primary marketingon social media platform

14. Target Customers
Youth using smart phones
Low andmiddle income people
People having low esteem
Old people seeking new experiences

15. Competitors
Flickr
PhotoBucket

16. SwotAnalysis
Strength Weakness
Opportunity Threat

17. Strength
Unique features
Authenticcontent
Building customer relationships
Innovationand Technology competence

18. Weakness
New to the market
Low marketing budget
Unprovenconcept

19. Opportunity
Untapped Market
Collaborations withvarious firms
Government’s support in emergingstartups
Building a hugeuser base

20. Threats
Low internet penetration
Rise of potentialcompetitors
Misconceptionaboutthe idea

21. Goals

22. Innovative and creative marketing
campaigns.
Create a brand equity.
Awareness about the idea.
Getting 20,000 registered member
in its first year.

23. Strategy

24. Target Customers

25. 5 Cs
Company
Customer
CollaboratorsCompetitors
Context

26. Company
CEO
Marketers
App Developers
Investors

27. Customers
Check authenticityof product’s photo
Connecting withyouth
Creating an utilityapp for smart phone users

28. Collaborators
Banks
Software developers
Bloggers
Photographers
Volunteers

29. Competitor
Flickr Photo bucket
Highquality photos
Free storage
Interactionwith users

30. Context
• Wide variety of features at an
economicalprice.
Economic
• Increasingself confidence and
esteem fora better society
Social-
Culture
• Anybody can usewith basic
knowledge abouttechnology
Techno-
logical

31. Value Proposition

32. Customer Value
Fasteraccess and better interface
Building relation through 24.7 customer services
Creatinga different perspective towards beauty

33. Collaborators Value
Publicitythroughthe app
Provide user data
Bonuses for exceptionalperformance

34. Company Values
Create a productive working environment
Highreturn on investmentto investors
Perks and rewards for theemployees

35. Tactics

36. Product
Convertingedited photos into
originalonesfrom onlineportals
Explore andshare uneditedviral
photos
Free version
Convertingedited photos
intooriginalonesfrom
gallery or profiles
Click highresolution photos
Free storage upto 100GB
Blogs
Premium
version

37. Price
Premiumversion is for 4.49 Dollar/per year
Price is set according to the Target customer’s
Demandand theirPerceptiontowards the price

38. Incentives
Price reduction for users who refer and
contribute for thecontentof the app
Trade allowances to the Collaborators
Bonuses and perks to the employees

39. Brand
Name
Slogan
Logo

40. Communication
Target Customers Collaborators and Company
Through Social media Company’s meetings
Offline and online Campaigns Workshops

41. Distribution

42. Implementation

43. Infrastructure
CEO
Marketing
Manager
Marketing
Executive
Coding Manager
App Developer
Customer
Relation Manager
Relations
executive

44. Process
App development
Hiring interns and employees
Offlineand OnlineAdvertisement
Final Launch

45. Control

46. PerformanceEvaluation
Evaluationthrough number of downloads by users
Their reviews towards the app

47. Environmental Analysis
Invest in Research and Development
Need for ConstantInnovation
More focus on customer values
Achieving Customer visibility

48. Exhibit
An immaturemarketwhere conveying theidea is difficult
Create a buzz about theapp on social media platforms
Join with influencers,Motivators, Advisers to increase thevisibility

49. Summary
Problem
UnFake
Executive Summary
SituationAnalysis
Goal
Strategy
Tactics
Implementation
Control
Exhibit

50. Credits
•Marketing Management by Philip Kotler
•www.google.com/images
•www.degraeve.com for colour schemes
•HBR articles on Marketing Plan
•Google forms by Prof.Sameer Mathur
•Google and Apple store to analyse
competitors

51. Disclaimer
These slides were created by Jasraj Singh,SGGSCC duringan
internshipunder Prof.Sameer Mathur, IIM Lucknow.