The lottery concept of the 21st century... THREE GUIDING PRINCIPLES Crowd lotteries have a very simple structure and differ from traditional lotteries in one big way: they are focused on transparency. Every player counts as one Costs are separated from the stakes All stakes are paid out AN IMPROVEMENT ON ALL LEVELS The simplicity of the crowd lottery underlines the unnecessary complexity of other lotteries. Simplicity gives the crowd a better chance, a higher payout percentage, and it lowers their costs. An improvement on all levels. Better odds Higher payouts Lower costs Together we can unite the world in one game while spreading happiness and creating better chances for everyone in a social & transparent way. Join the crowd and become an Ambassador of Happiness!

1. CROWD!The crowd lottery principles
Jasper Versteege

2. The lottery concept of the 21st century
Technology reduces overhead
costs, connects the world and
makes it possible to challenge the
status quo in traditional markets.
The power of crowds can be used
to democratize the current lottery
systems. Together we can create
better chances for everyone.

3. INTRO 01
Pages 4-6
A Brief History... 3 Simple Principles
Pages 7-13
Three guiding principles
Costs are seperated from the stakes
All stakes are paid out
An improvement on all levels
Time for change
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TABLE OF CONTENTS

4. A BRIEF HISTORY...
They built wonders of the world
The first recorded signs of a
lottery are keno slips from the
Chinese Han Dynasty between
205 and 187 B.C.
A spurious legend has it that the invention of
the game saved an ancient city in time of
war, and its widespread popularity helped
raise funds to build the Great Wall of China.
Lotteries are as old as we are
The lottery is one of the oldest
games in the world. They even
refer to it in the Old Testament
more than once, for example;
.”..and the lot puts even contentions to rest,
and it separates even the mighty from one
another” (Proverbs, XVIII, 18).
They are a fair tool
Ancient Athens is one of the first
known democracies and they used
lotteries (via a kleroterion, seen on
the right) to select citizens for most
state offices and court juries as it
was regarded as fairer and less
subject to corruption.
4000 B.C.
550 B.C.
200 B.C.
© WTA Gaming Ltd. 2014 4

5. They aided the poor
The first lotteries with monetary
prizes were held in the Low
Countries in the 15th century to
raise money to aid the poor and
fund fortifications of the towns.
In fact, the English word lottery is derived
from the Dutch word loterij which stems
from the Dutch noun lot meaning "fate".
They have been running for a
long time
The Dutch state-owned
Staatsloterij is the oldest running
lottery in the world.
They funded revolutions
The world famous universities
Princeton and Columbia were
funded by lotteries and at the
outset of the Revolutionary War,
the Continental Congress used
lotteries to raise money to
support the Colonial Army.
We might say the United States of America
are not only founded by its fathers, but also
funded by its lotteries.
© WTA Gaming Ltd. 2014 5
1445 A.D.
1726 A.D.
1740 A.D.

6. THE PRESENT
Nowadays lotteries have grown
into large corporations which
come up with complicated prize
schemes that result in ridiculous
jackpots but actually diminish
someone’s chance to win.
And large parts of their income go
straight into immense marketing
budgets aimed at maximizing the
amount of money people spend
on lotteries.
Time for change.
© WTA Gaming Ltd. 2014 6

7. 3 SIMPLE
PRINCIPLES

8. THREE GUIDING PRINCIPLES
Every player counts as one
Costs are separated from the stakes
All stakes are paid out
Crowd lotteries have a very
simple structure and differ from
traditional lotteries in one big
way: they are focused on
transparency.
A crowd lottery is meant to be transparent.
© WTA Gaming Ltd. 2014 8

9. EVERY PLAYER COUNTS AS ONE
© WTA Gaming Ltd. 2014 9
This means that both the odds
and the prize money depend on
the number of players, the size of
the crowd (hence its name). This
structure will create an equal
chance for everyone.
On top of that it limits gambling
(as long as the draw frequency is
kept low).
Transparency and equality.
CrowdLottery.com is the world’s first crowd lottery and uses the certified
Random Number Generator ISAAC to randomly select the Lucky Ones.
There is still a challenge and small reward associated with breaking ISAAC.
The goal is that everyone involved knows exactly
what’s going on.
This principle determines the
structure of the lottery; players
cannot buy more than one ticket
per draw.

10. COSTS ARE SEPERATED FROM THE STAKES
© WTA Gaming Ltd. 2014 10
This way the player will always be the one who reaps the benefits of
competition.
This principle adds a layer of
transparency. It makes sure all
overhead costs are clearly
communicated by the operator so
players know exactly what they
are paying for and which part of
their money goes to whom.
Seperating and showing the costs
forces crowd lotery operators to
compete on the level of
operational costs.
In the end the player will always
be the one who reaps the
benefits of competition.
Benefits of competition.
STAKES
Prize Money
Fee
Operational Costs

11. ALL STAKES ARE PAID OUT
© WTA Gaming Ltd. 2014 11
Lotteries should be about realizing people’s hopes and dreams, not about
maximizing the company’s profit.
This principle removes the ‘house’
from the game, and guarantees
payouts and winners.
This means players' funds should
be kept separate from the
business funds, which will
eliminate risks for both the
company, and the players.
Since all the stakes are paid out
operators will be forced to come
up with innovative prize
structures that give the player
what he/she wants.
Operators will need to focus on
maximizing the odds, and
minimizing the costs.
Realizing hopes and dreams.

12. Lower costs
Limiting the number of tickets
people can buy per draw limits
the amount of money people can
spend on crowd lotteries.
AN IMPROVEMENT ON ALL LEVELS
The simplicity of the crowd lottery underlines the unnecessary complexity of
other lotteries. Simplicity gives the crowd a better chance, a higher payout
percentage, and it lowers their costs. An improvement on all levels.
100%
Higher payouts
Seperating the operating costs
from the stakes improves
transparency and dramatically
increases the payout ratio.
Better odds
Odds increase significantly thanks
to the direct link between the size
of the crowd (no. of players) and
the prize money.
© WTA Gaming Ltd. 2014 12Visit crowdlottery.com for more info.

13. TIME FOR CHANGE
© WTA Gaming Ltd. 2014 13
The crowd lottery concept is an
improvement on all levels: it truly
is the lottery of the 21st century.
However, it is a new concept that
only works when the volumes are
big enough to profit from
economies of scale.
The only thing a
crowd lottery needs
is a crowd.
Thanks to the internet and social
media it is possible to target a
global crowd and connect with
people from all over the world.
Together we can spread
happiness and create better
chances for everyone in a social
and transparent way.
This is the moment.
© WTA Gaming Ltd. 2014 13

14. TIME TO THINK GLOBAL
CrowdLottery.com already reached players in more than 50 countries.
© WTA Gaming Ltd. 2014 14

15. SPREAD THE WORD
Together we can unite the world in one game while spreading happiness
and creating better chances for everyone in a social & transparent way.
Join the crowd and become an Ambassador of Happiness!
© WTA Gaming Ltd. 2014 15

16. About the author
Jasper Versteege is a philosopher and
entrepreneur who believes everybody
deserves a fair chance in life. As a
global citizen living in a connected
world he sees fresh opportunities to
restructure the world in fair and
transparent ways.
He is the founder of the world’s first
crowdlottery; CrowdLottery.com.
By developing the crowd lottery he
hopes to fulfill his lifelong dream to
become a philanthropist and make a
difference in the world.
Historically lotteries have always been a
means to achieve philantropic goals.
Launching CrowdLottery.com thus feels
like a natural place to start challenging
the status quo.
We are all Ambassadors of Happiness.

17. CrowdLottery.com is the world’s first crowdlottery.
Our mission is to unite the world in one game while spreading
happiness and creating better chances for everyone in a
social & transparent way.
We believe that together we can have a positive impact on this
world by leveraging the power of the crowd.
Leveraging the power of the crowd works best if you manage to
keep efforts at a minimum and rewards at a maximum. Thanks to
internet and low ticket prices our players can effortlessly
participate in a rewarding lottery that not only makes it winners
happy but also collects money for the greater good.
Join the crowd on crowdlottery.com
We are all Ambassadors of Happiness.

18. LET’S SHARE HAPPINESS.