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Sonix Social Media Pinterest Presentation
- 1. Pinterest For Business presented by Sonix Socia Media November 8, 2012
- 2. Pinterest Stats ✤ Demographics: ✤ 80% Women, 20% Men ✤ 50% of Pinterest users have kids ✤ 30% of Pinterest users are between 35 and 44 years of age ✤ Average time spent on Pinterest: 1 hour 17 minutes ✤ Pinterest is the 3rd most popular social networking site behind Facebook and Twitter 2
- 3. Pinterest Stats (cont’d) ✤ Pinterest users who shop online follow 9.3 retailers (Facebook 6.9; Twitter 8.5) ✤ Call to action pin causes an 80% increase in engagement ✤ Pinterest drives 4x the revenue per click than Twitter and 27% more than Facebook ✤ Average traffic generated from Pinterest grew 116% from Jan 2012 to Aug 2012 3
- 4. Tips For Using Pinterest ✤ Add The Pin-It Button To Your Website ✤ Add Links In The Description Of Your Pins ✤ Create A Video Gallery ✤ Use Hashtags ✤ Feature Offline Events ✤ Promote Other Social Media 4
- 5. What You Should NOT Do ✤ Over do it! ✤ Pinterest is a visual platform, and it’s easy to annoy people. It quickly gets boring and you will lose your Pinterest followers much quicker than you can find them. ✤ Pin Search Results ✤ Don’t pin your images from search results. Pinning from search results doesn’t direct pinners to the original content source ✤ Don’t Get Too Talkative ✤ Keep it brief, add your keywords, and pin your image ✤ Don’t Force Feed ✤ Don’t pin the same image multiple times, and don’t put the same image on all of your boards. ✤ Don’t pin too quickly. Think about it. 5
- 6. Sonix Social Media ✤ Be sure to utilize the forums section of SonixSocialMedia.com to ask questions and see what your peers are thinking about when it comes to social media for business ✤ Jason Bahamundi ✤ 214-356-6656 ✤ jason@sonixstudio.com ✤ Chad Van Calster ✤ 920-482-2929 ✤ chad@sonixstudio.com 6