LinkedIn is not just a site to post resumes and look for jobs. Leverage LinkedIn's growth to help generate leads for your business while branding yourself as an expert in your industry.
LinkedIn allows you to establish yourself through Groups as well as posting your blog and your Twitter f
1. LinkedIn For Business - Not Just For Job Searching
presented by Sonix Socia Media
November 13, 2012
2. LinkedIn Stats
✤ 135 million members in over 200 countries (as of 11/3/2011)
✤ 57 Million members in the USA
✤ Registration at LinkedIn is at a rate of 2 new members per second.
✤ Over 1 million LinkedIn Groups
✤ 75 out of the Fortune 100 companies use LinkedIn for its corporate
hirings solutions
3. LinkedIn Stats
✤ 59% Male; 41% Female
✤ 21% 18-24; 36% 25-34; 36% 35-54; 7% 54+
✤ Customer Acquisition on LinkedIn:
✤ B2B: 61% success rate
✤ B2C: 39% success rate
✤ 39% of LinkedIn members are Managers, Directors, Owners, Chief
Officer or Vice President (Decision Makers)
6. What To Do With Business Page
✤ Create a company profile and fill out all information to create 100%
profile completeness
✤ Fill out the products and services to help generate searchable SEO
✤ Encourage employees to join LinkedIn and fill out their profile
completely with your company
7. What To Do With Business Page
✤ Create a company profile and fill out all information to create 100%
profile completeness
✤ Fill out the products and services to help generate searchable SEO
✤ Encourage employees to join LinkedIn and fill out their profile
completely with your company
8. What To Do With Business Page
✤ Create a company profile and fill out all information to create 100%
profile completeness
✤ Fill out the products and services to help generate searchable SEO
✤ Encourage employees to join LinkedIn and fill out their profile
completely with your company
9. What To Do With Business Page
✤ Create a company profile and fill out all information to create 100%
profile completeness
✤ Fill out the products and services to help generate searchable SEO
✤ Encourage employees to join LinkedIn and fill out their profile
completely with your company
10. What To Do With Business Page
✤ Create a company profile and fill out all information to create 100%
profile completeness
✤ Fill out the products and services to help generate searchable SEO
✤ Encourage employees to join LinkedIn and fill out their profile
completely with your company
11. What To Do With Business Page
✤ Create a company profile and fill out all information to create 100%
profile completeness
✤ Fill out the products and services to help generate searchable SEO
✤ Encourage employees to join LinkedIn and fill out their profile
completely with your company
12. What To Do With Business Page
✤ Create a company profile and fill out all information to create 100%
profile completeness
✤ Fill out the products and services to help generate searchable SEO
✤ Encourage employees to join LinkedIn and fill out their profile
completely with your company
13. LinkedIn - Blog Connection
✤ Connect your blog to your company profile. When you update your
blog your LinkedIn page will update as well.
14. LinkedIn - Blog Connection
✤ Connect your blog to your company profile. When you update your
blog your LinkedIn page will update as well.
15. LinkedIn - Blog Connection
✤ Connect your blog to your company profile. When you update your
blog your LinkedIn page will update as well.
16. LinkedIn - Social Media Connection
✤ Connecting your Twitter account to your LinkedIn profile will help
generate interest in another social media platform and allow users to
share via a different medium.
17. LinkedIn - Social Media Connection
✤ Connecting your Twitter account to your LinkedIn profile will help
generate interest in another social media platform and allow users to
share via a different medium.
18. LinkedIn - Social Media Connection
✤ Connecting your Twitter account to your LinkedIn profile will help
generate interest in another social media platform and allow users to
share via a different medium.
19. Paid Advertising
✤ You can also pay for advertising on LinkedIn similar to Google Ads
and Facebook Ads
20. Paid Advertising
✤ You can also pay for advertising on LinkedIn similar to Google Ads
and Facebook Ads
21. LinkedIn Today
✤ LinkedIn Today is the news most shared by people in your industry
and takes into account the groups you belong to, the skills you have
and the companies you follow.
✤ LinkedIn Today is a great way to stay on top of what’s happening in
your world and your company can get there to be seen by the people
you are trying to attract.
22. LinkedIn Today
✤ LinkedIn Today is the news most shared by people in your industry
and takes into account the groups you belong to, the skills you have
and the companies you follow.
✤ LinkedIn Today is a great way to stay on top of what’s happening in
your world and your company can get there to be seen by the people
you are trying to attract.
23. LinkedIn Today
✤ LinkedIn Today is the news most shared by people in your industry
and takes into account the groups you belong to, the skills you have
and the companies you follow.
✤ LinkedIn Today is a great way to stay on top of what’s happening in
your world and your company can get there to be seen by the people
you are trying to attract.
24. LinkedIn Groups
✤ Join groups on LinkedIn that you have an interest in but don’t jump in and bombard the group with links to posts or articles that you’ve written or
products you are trying to sell. Take a cautious approach as this is a long-term marketing strategy.
✤ Provide information about yourself and why you are there, what you expect to get out of the group, how you find the group and maybe where you
are located (helps generate interest among commonalities.) This should generate a response and begin the social aspect of LinkedIn.
✤ Read the posts to see what people are talking about in the group and find out who the key contributors are.
✤ Comment on posts by key contributors (if you only have something worth contributing. Do not write things like: nice post. If you want to comliment
them add in WHY it was a nice post and try to engage them in conversation. This will get you noticed and recognized as a contributor and not a
taker.
✤ Create a Discussion when appropriate. Read through the posts to see if your question has already been answered recently. Create a post that asks a
question but that is relevant and has a point so as to engage others to participate in your discussion.
✤ As you get responses take the time to thank the person who is leaving a comment. Again, this will create the social aspect of social marketing
and allow for conversations to be started.
✤
Post articles that you have written to your groups but only if they are relevant to the group. Again, any responses you get should be responded to
with a thank you from you.
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25. LinkedIn Groups
✤ Join groups on LinkedIn that you have an interest in but don’t jump in and bombard the group with links to posts or articles that you’ve written or
products you are trying to sell. Take a cautious approach as this is a long-term marketing strategy.
✤ Provide information about yourself and why you are there, what you expect to get out of the group, how you find the group and maybe where you
are located (helps generate interest among commonalities.) This should generate a response and begin the social aspect of LinkedIn.
✤ Read the posts to see what people are talking about in the group and find out who the key contributors are.
✤ Comment on posts by key contributors (if you only have something worth contributing. Do not write things like: nice post. If you want to comliment
them add in WHY it was a nice post and try to engage them in conversation. This will get you noticed and recognized as a contributor and not a
taker.
✤ Create a Discussion when appropriate. Read through the posts to see if your question has already been answered recently. Create a post that asks a
question but that is relevant and has a point so as to engage others to participate in your discussion.
✤ As you get responses take the time to thank the person who is leaving a comment. Again, this will create the social aspect of social marketing
and allow for conversations to be started.
✤
Post articles that you have written to your groups but only if they are relevant to the group. Again, any responses you get should be responded to
with a thank you from you.
10
26. LinkedIn Groups
✤ Join groups on LinkedIn that you have an interest in but don’t jump in and bombard the group with links to posts or articles that you’ve written or
products you are trying to sell. Take a cautious approach as this is a long-term marketing strategy.
✤ Provide information about yourself and why you are there, what you expect to get out of the group, how you find the group and maybe where you
are located (helps generate interest among commonalities.) This should generate a response and begin the social aspect of LinkedIn.
✤ Read the posts to see what people are talking about in the group and find out who the key contributors are.
✤ Comment on posts by key contributors (if you only have something worth contributing. Do not write things like: nice post. If you want to comliment
them add in WHY it was a nice post and try to engage them in conversation. This will get you noticed and recognized as a contributor and not a
taker.
✤ Create a Discussion when appropriate. Read through the posts to see if your question has already been answered recently. Create a post that asks a
question but that is relevant and has a point so as to engage others to participate in your discussion.
✤ As you get responses take the time to thank the person who is leaving a comment. Again, this will create the social aspect of social marketing
and allow for conversations to be started.
✤
Post articles that you have written to your groups but only if they are relevant to the group. Again, any responses you get should be responded to
with a thank you from you.
10
27. LinkedIn Groups
✤ Join groups on LinkedIn that you have an interest in but don’t jump in and bombard the group with links to posts or articles that you’ve written or
products you are trying to sell. Take a cautious approach as this is a long-term marketing strategy.
✤ Provide information about yourself and why you are there, what you expect to get out of the group, how you find the group and maybe where you
are located (helps generate interest among commonalities.) This should generate a response and begin the social aspect of LinkedIn.
✤ Read the posts to see what people are talking about in the group and find out who the key contributors are.
✤ Comment on posts by key contributors (if you only have something worth contributing. Do not write things like: nice post. If you want to comliment
them add in WHY it was a nice post and try to engage them in conversation. This will get you noticed and recognized as a contributor and not a
taker.
✤ Create a Discussion when appropriate. Read through the posts to see if your question has already been answered recently. Create a post that asks a
question but that is relevant and has a point so as to engage others to participate in your discussion.
✤ As you get responses take the time to thank the person who is leaving a comment. Again, this will create the social aspect of social marketing
and allow for conversations to be started.
✤
Post articles that you have written to your groups but only if they are relevant to the group. Again, any responses you get should be responded to
with a thank you from you.
10
28. LinkedIn Groups
✤ Join groups on LinkedIn that you have an interest in but don’t jump in and bombard the group with links to posts or articles that you’ve written or
products you are trying to sell. Take a cautious approach as this is a long-term marketing strategy.
✤ Provide information about yourself and why you are there, what you expect to get out of the group, how you find the group and maybe where you
are located (helps generate interest among commonalities.) This should generate a response and begin the social aspect of LinkedIn.
✤ Read the posts to see what people are talking about in the group and find out who the key contributors are.
✤ Comment on posts by key contributors (if you only have something worth contributing. Do not write things like: nice post. If you want to comliment
them add in WHY it was a nice post and try to engage them in conversation. This will get you noticed and recognized as a contributor and not a
taker.
✤ Create a Discussion when appropriate. Read through the posts to see if your question has already been answered recently. Create a post that asks a
question but that is relevant and has a point so as to engage others to participate in your discussion.
✤ As you get responses take the time to thank the person who is leaving a comment. Again, this will create the social aspect of social marketing
and allow for conversations to be started.
✤
Post articles that you have written to your groups but only if they are relevant to the group. Again, any responses you get should be responded to
with a thank you from you.
10
29. LinkedIn Groups
✤ Join groups on LinkedIn that you have an interest in but don’t jump in and bombard the group with links to posts or articles that you’ve written or
products you are trying to sell. Take a cautious approach as this is a long-term marketing strategy.
✤ Provide information about yourself and why you are there, what you expect to get out of the group, how you find the group and maybe where you
are located (helps generate interest among commonalities.) This should generate a response and begin the social aspect of LinkedIn.
✤ Read the posts to see what people are talking about in the group and find out who the key contributors are.
✤ Comment on posts by key contributors (if you only have something worth contributing. Do not write things like: nice post. If you want to comliment
them add in WHY it was a nice post and try to engage them in conversation. This will get you noticed and recognized as a contributor and not a
taker.
✤ Create a Discussion when appropriate. Read through the posts to see if your question has already been answered recently. Create a post that asks a
question but that is relevant and has a point so as to engage others to participate in your discussion.
✤ As you get responses take the time to thank the person who is leaving a comment. Again, this will create the social aspect of social marketing
and allow for conversations to be started.
✤
Post articles that you have written to your groups but only if they are relevant to the group. Again, any responses you get should be responded to
with a thank you from you.
10
30. Sonix Social Media
✤
Be sure to utilize the forums section of SonixSocialMedia.com to ask questions and
see what your peers are thinking about when it comes to social media for business
✤
Jason Bahamundi
✤
214-356-6656
✤
jason@sonixstudio.com
✤
Chad Van Calster
✤
920-482-2929
✤
chad@sonixstudio.com
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