Design Thinking improves our experiences with technology, and is quickly becoming the go-to system for generating ideas. At its most basic, Design Thinking is a continuous conversation with users to iterate on the improvement of your product or system. When done well, this process will produce many ideas--but how do you know how to develop these ideas? Where do these fit within the objectives of your product? One option is to consider the three pillars of what I call the Creative Spectrum, which encompasses Engineering, Design, and Art. Locating your problems within the Creative Spectrum allows you to harness the most useful aspects of each discipline on the spectrum. Do you need a solution that is logical and repeatable, or one that is unique and experiential? By understanding the how new ideas work in relation to the objectives of your project, the Creative Spectrum gives you a fresh tool to focus your Design Thinking process.

1. Design
Thinking
Jason Prunty|Twitter: @jjprnty
www.jprunty.com
2.0

2. About Mecreative spectrum
experience
generator
Artist
system
solver
EngineerDesigner
Design Thinking

3. Survey #1
Art or Engineering ?

4. Question #1
Art or Engineering?
https://billmill.org/sol_1136.html

5. Question #2
Art or Engineering?
https://www.economist.com/blogs/economist-explains/2015/09/economist-explains-3

6. Question #3
Art or Engineering?
https://billmill.org/sol_1136.html

7. Question #4
Art or Engineering?
http://salaryme.com/make-money-cryptokitties/

8. Overview
- Systems Thinking
- Design Thinking
- Case Study - Swiffer
- Case Study - IBM
- Applying the Creative Spectrum
- Q & A

9. Survey #2
Collection or System ?

10. Question #1
Collection or System?
http://www.projectribbons.com/lifestyle/renovate-kitchen-modern-style/

11. Question #2
Collection or System?
https://www.amazon.com/Cuisinart-CPT-180-Classic-4-Slice-Stainless/dp/B0000A1ZN1

12. Question #3
Collection or System?
http://fruitfreshdelivery.com/product/small-business-essentials/

13. Question #4
Collection or System?
http://www.startmarriageright.com/2017/02/love-is-not-a-feeling/

14. Systems Thinking
“In the most basic sense, a system is any
group of interacting, interrelated, or
interdependent parts that form a complex
and unified whole that has a specific
purpose.”
https://thesystemsthinker.com/introduction-to-systems-thinking/

15. Systems Thinking
“Working on the System,
not in the System”
https://thesystemsthinker.com/introduction-to-systems-thinking/

16. hasso plattner institute of design at stanford
Design Thinking
Overview
Empathize
Define
Ideate
Prototype
Test

17. Empathize

18. Define

19. Ideate

20. Prototype

21. Test

22. Empathize
Define
Ideate
Prototype
Test
Design Thinking
not a linear path

23. Continuum - Swiffer
case study

24. Continuum - Swiffer
the system the experience

25. Continuum - Swiffer

26. IBM
case study

27. IBM
case study
the system the experience

28. IBM
case study

29. System Overview
https://lithespeed.com/lean-ux-dont-part-1-3-2/

30. System Overview
https://www.videoblocks.com/video/simple-vector-illustration-style-of-the-solar-system-with-planets-orbiting-
the-sun-for-hud-or-other-screens-and-illustrations-fv68pai

31. System Overview
https://www.youtube.com/watch?v=0jHsq36_NTU

32. Creative Spectrum

33. Creative Spectrum
framework for evaluating ideas
Design Engineering
Art Research?
Logic
Experience
Repeatable
Unique

34. Creative Spectrum
Telephone Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique
1890’s
1930’s
1980’s
2006
2007

35. Creative Spectrum
Facebook Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique

36. Creative Spectrum
Product Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique

37. Creative Spectrum
Product Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique
CURRENT PRODUCT
NEW IDEA

38. Creative Spectrum
Product Evolution
Design Engineering
Art Research
Logic
Experience
Repeatable
Unique

39. Thank
you.Jason Prunty|Twitter: @jjprnty
www.linkedin.com/in/jjprnty/
design thinking 2.0