A presentation to explain how Impromptu Media's app (The New Imp) and available SDK can help brands and media owners: 1). Geo-trigger 'in the moment' market research surveys in real time based on a users location. 2). Send app users notifications in real time at the time and place you want to reach them e.g. send them coupons and promotions when they are close to a supported retailer to increase transactions. 3). Accurately measure 'frequency and footfall' of your customers e.g. journey mapping

1. IMPROMPTU
MEDIA
Presents…
LOCATION
BASED
SERVICES

2. Agenda
About Impromptu Media
The Imp App
Imp Projects
Using the SDK
SDK ROI
Deliverables
NPD & Beacons7
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3. About
Impromptu
Media

4. About Impromptu Media
Impromptu Media are all
about Location, Motion &
Action based insights and
Communications.
Our solution brings
together Consumers,
Retailers and Marketing
Organisations keen to
provide ‘in the moment’
geographical based
Marketing and Market
Research services.

5. We use both traditional and
new location services such
as Beacons and Wi-Fi
fingerprinting to ensure
that the context of any
transaction that takes place
is accurate and correct.
Our Expertise
Beacons, Location Tracking,
Digital Mapping, Marketing,
Market Research, WiFi
Fingerprinting, Wireless
Human Behaviour
Technology & Expertise

6. The Imp App

7. …person downloads The Imp app...
…registers their details… ...and notifies the user of a survey or
task request…
...then when the user is in a place of
interest…The Imp awakens….
...the user engages the request as
directed…
Active or passive recruitment of people to
download the app…
The Imp: How It Works
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Invitations
Survey Example
When the user is within
your set distance of the
store a notification is
received on the handset
much the same as an
SMS or WhatsApp
message.
By clicking on the
notification they go
straight to the survey
screen.

9. Question types include:
• Single Select
• Multi Select
• Rating/Sliders
• Open End Text
• Photo Capture
• Video Capture
• Audio Capture
• Barcode Scanning
• Image Select
Plus:
• Coupon Delivery
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Question Types

10. We’re the most
accurate on the
market. Location
estimates of 50m,
could be the other
side of a building, on
another road or in a
different postcode.
The Imp can capture
locations to ~2m
accuracy throughout
a user’s journey.
VS.
Location Accuracy

11. The Imp can stay with you for days
without charge, capturing 100's of
data points an hour whilst using
little more power than standby.
The app implements a sophisticated
proprietary system of software which
uses multiple sources of device
information e.g. ambient signals to
record where someone is - using less
battery power.
This benefits the user by efficient
and accurate delivery of
information without killing the
battery like some geolocation apps.
Battery Friendly

12. Imp Projects
& Uses

13. What do we do for you? We trigger tasks and surveys
based on the users location, in real-time.
Qual tasks – Collect photo’s of products and shelf
displays. Provide barcode scanning of products
purchased. Video and Audio capture for more in depth
and visual feedback.
Quant surveys – Triggered either in-store for ‘at shelf’
feedback or triggered on exit for CSAT/Exit Interviews.
How does this help you? This allows you to gain more
accurate recall of ‘in the moment’ shopping and retail
experiences from consumers, while negating
recruitment bias.
What’s the benefit to you? A faster and more cost
effective approach to gain more accurate levels of ‘in
the moment’ feedback captured at the time of
purchase/service
In the Moment Market Research

14. On-Shelf Off-Shelf
70% of purchase decisions
made in store are made at
shelf. Understanding what
sways peoples decisions at
shelf is of upmost importance
to FMCG brands. The Imp will
tell you what they’re thinking
and when they’re thinking it,
giving you a powerful edge
over your competitors to
predict what works and what
does not.

15. The best way to find out what a customer really thinks about their experience is to capture it in the moment, at
that moment and in that time. This is exactly what The Imp allows you to do, gather real time feed back,
negating bias and giving you what the customer actually thinks at the point of purchase.
Customer Satisfaction

16. What do we do for you?
We trigger and send notifications to
consumers when they are in the
vicinity of your advertising.
How does this help you?
This allows you to quantify the
recall and effectiveness of your
adverts design and placement.
What’s the benefit?
Allows you to measure in real-time
consumer recall of your advertising.
This allows you to decide which
sites in your campaign are
delivering the best ROI in terms of
recall and placement.
Outdoor Media Evaluation

17. Customer Journey
We know where someone
was whenever they were
there, not just enabling you
to trigger a message when
they’re actually at a point
of interest but more in
importantly we will give
you a detailed map of
wherever they were
whenever they were there.
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18. What do we do for you?
We provide you with a measure of
how many people and how often
those people have passed your
sites during your campaigns
window.
How does this help you?
This allows you to quantify the
effectiveness of your adverts
placement.
What’s the benefit to you?
Using the frequency and footfall
measure it allows you to decide
which sites in your campaign are
delivering the best ROI in terms of
frequency, footfall and recall.
Frequency & Footfall

19. Make or Break
FMCG companies have a limited time span to
test a new product in a supermarket to
ensure it works (6 weeks).
Make or Break is a research solution which
allows FMCG companies to recruit category
users (e.g. pasta sauce buyers) to pick up (for
free) a new product launched in the
supermarket that week. In exchange they
take a survey and provide valuable, in the
moment research.
Both The Imp app and your own app can
provide the coupon mechanism, as well as
the respondents, providing your customers
with yet another route to testing new
products and earning rewards.

20. We all have shops that for whatever reason, week in and week out, we will do our normal household shop.
However once or twice a week we will need to do a top-up shop. The Imp will give you a deeper and intrinsic
value as to why that shopper journey has occurred, either by triggering a survey or by asking them when
they’ve conducted a top-up shop.
Top-Up Shopping

21. Vending Machines
In Japan for instance 70% of soft drink
sales (e.g. Coca-Cola) are made from
vending machines. Understanding why
consumers have purchased a drink at that
time, from that location, is imperative for a
brand to understand why that decision
was made. The New Imp allows the
vendor/brand to get an understanding at
the point of sale and at the time of
purchase of why a consumer bought that
soft drink at that point in time. Only The
New Imp can provide you with the
accuracy and timeliness of that purchase
to give you the insight you need to better
understand that customers journey.

22. The Software
Development
Kit

23. What do we do for you?
We provide you with our SDK to
trigger messages based on the
location of your app users in real-
time
How does this help you?
It allows you send timely and
relevant messages e.g. coupons,
adverts & promotions
What’s the benefit to you?
Increases your customer
engagement and sales.
SDK: For App Owners

24. ...your app then notifies your users
of special offers, when they are
within your chosen location…
…We train you to build your
campaigns and set your target
locations…
…The user can accept a special offer
and save money on their purchase…
On receiving a order we provide
you with a web link…
…Integrate simply by ‘drag n drop’ of our
SDK code into your app…
…We provide you with access to
the back office…
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SDK: How To Get It

25. The Imp can provide you with
the ability to prompt your
users within moments of
them reaching the front door
of a retailer with an offer.
This gives you the ability to
convert customers in real
time. Sending offers when
they are on site will increase
conversions and also, more
importantly, the amount of
transactions.
SDK: Notification Example

26. SDK: Return
On
Investment

27. Market Research companies, Outdoor media owners
and Brand owners are always looking to gain insight at
the point of contact with the brand. The Imp can allow
MR firms to contact your users for market research
studies bases on a fixed amount per interview.
This means you could earn a price of a few pounds per
interview. This gives your app users another benefit
from using the app, as well as providing you with a new
source of revenue.
In the Moment Market Research

28. Outdoor Media owners, who have a
plethora of outdoor advertising sites, have
difficulty in monitoring the amount of
people that walk past their sites and indeed
whether they recall the adverts. You can
provide these companies with a unique
source of respondents and the amount of
people that pass these sites on a regular
basis.
Frequency & Footfall

29. Deliverables

30. Deliverables are simple and
beautifully visual. Available in the
form of an interactive dashboard
with ‘Drill Down’ capabilities or
MS Excel export
Deliverables

31. Main Dashboard

32. Frequency & Footfall

33. Public Transport Networks

34. Triggers by Roadway

35. Localised Surveys

36. International Coverage
The New Imp collects
data from whatever
territory you are in
allowing us to trigger
events from South Africa
to California to Germany
to the UK for the best in
the moment notification
service application The
Imp can provide you with
what you need any time
any place any where.

37. NPD &
Beacons

38. We are constantly developing
new tools. Most recent is User
Definable Geo-Triggering. A
long name for something very
simple in that it allows you to
define the shape of the area in
which you want the geo trigger
to execute. Generally geo-
trigger areas are round but with
The Imp they can be any shape
you want.
Developments

39. Infrastructure
Stores are now commonly
implementing Bluetooth
Beacons around service
areas and retail
environments.
The Imp makes intelligent
use of mobile technologies
to take advantage of this
without the need to add
additional expensive
infrastructure.

40. THANK YOU!
From:
Impromptu Media Ltd
+44 7887 600 353
Jason@impromptu-media.com
Jason More - Co-Founder