2. AGENDA
Social Media Overview
Building Your Own Social Media Strategy
Tools to Help You Be Efficient
Measuring Your Success
Compliance and Social Media
4. STATISTICS…
SMALL BUSINESSES
• 66% say finding new customers is
top concern
• Only 50% of SMBs even have
websites
• 1 in 5 SMBs don’t use digital at all
CONSUMERS
• 70-80% research a company online
before buying
• Mobile search surpassed desktop
search in May of 2015
• Search engines most trusted source
of information
• 81% of U.S. people 12+ use social
media
• Average adult spends more than 20
hours online per week
7. CONSUMERSAREMOBILE
89%95%
C O N S U M E R S A G E S
O W N A S M A R T P H O N E
12-24
C O N S U M E R S A G E S
O W N A S M A R T P H O N E
25-54
E D I S O N R E S E A R C H / T R I T O N
“ T H E I N F I N I T E D I A L ” 2 0 1 7
T O T A L P O P U L A T I O N 1 2 +
60%
C O N S U M E R S A G E S
O W N A S M A R T P H O N E
55+
W A S 2 5 % J U S T F O U R
Y E A R S A G O
16. SOCIALCONTRIBUTESTOSEARCHRANKINGS
GOOGLE ALGORITHM FACTORS
Recentness of Content
Concentration of Keywords
Content Quality
Inbound Link Quality
Multimedia Content
YouTube Content
Social Shares of Referer
Links From UGC Sites
Number of Comments
Number of Tweets
Facebook Likes/Shares
Pinterest Pins
Social Signal Relevancy
Site Has Social Accounts/Followers
SOCIAL SOLUTIONS
Blogging
Blogging
Blogging/Social Sharing
Blogging/Content
Vlogging/Podcasting/Photos
Vlogging/Video
Social Sharing/Promotion
Social Sharing/Promotion
Blogging/Social Sharing
Content/Social Sharing
Content/Social Sharing
Content/Social Sharing
Content/Social Networking
Social Networking
Backlinkio – Nov. 2016
17. TORANKWELLINSEARCH…
Website
• Cheap, Simple
Authoritative Content
• Requires some investment (time or $)
Paid Search Budget
• Requires some investment (time AND $)
Inbound Links
• Earned based on content is better
Social Audience, Content & Reviews
• Requires some investment (time or $)
18. TO“RANK”WELLINSOCIAL…
Social Accounts
• Cheap, Simple
Authoritative & Engaging Content
• Requires some investment (time or $)
Calls-to-Action
• Requires some creativity
Paid Social Budget
• Requires some investment (time AND $)
Positive Reviews
• Simple ask of customers
22. WHATISCONTENT?
Content
Content is anything the customer or
audience can use to be informed,
entertained or to benefit from your
company. Content often takes the form of:
• Blog Posts
• White Papers
• Videos
• Events
• Webinars
• Tools/Resources
• Software/Applications
• Discounts/Coupons
32. • Email List
• Social Invites
• Long-Lead List
• Discover need
• Answer questions
• Answer concerns
• Price/Quote
• Follow-Up
• Close
• Email
• Call
• Write
• Invite
• Follow Up
LEADWORKFLOW Leads Come In
Nurture Process
Sales Interest?
Yes! No
Enter Sales Funnel Information Interest?
NoYes!
Add to Contact Lists
• Long-Lead List
Add to Contact Lists
Who? Who?
Who?
Who?
34. ROI Customer Satisfaction Scores
Higher Search Engine Results New Product Ideas
Lower Cost-Per Lead
Lower Call Center Costs
More Online Media
Coverage
More Subscribers
Conversions vs. Public
Faster Response
Times
Higher Retention Rate
What do I get in return?
More calls/foot traffic
More leads/traffic
43. There are no shortcuts.
There are no easy solutions.
There is no easy button.
In order to be successful
you have to
Do The Work!
Questions? Need Help? | www.jasonfalls.com | jason@jasonfalls.com