Fedex Referals to Facebook Marketplace

2. Facebook
Shops to Make
It Easier to Sell
Products
• Businesses to set up free storefronts on Facebook
and Instagram
• The company is starting with a global test of almost
1 million businesses before a broader release
• Facebook was also offering $100 million in cash
grants and ad credits for up to 30,000 eligible small
businesses in more than 30 countries. However
FedEx Support small Grants is still available until
June 12, 2020.
• Powered by third-party services, including
Shopify, BigCommerce, and Woo.
• CEO Mark Zuckerberg said
• “If you can’t physically open your store or
restaurant, you can still take orders online
and ship them to people.”
• “We’re seeing a lot of small businesses that
never had online businesses get online for
the first time.”
• In the future, users will also be able to shop
through the company's messaging services
• Messenger, WhatsApp, and Instagram Direct

3. Online sales, a
bright spot for
small
businesses
• Shops are free to create
• They could create significant new business opportunities for Facebook in
advertising, payments, and other services.
• Businesses will be able to buy ads for their Shops
• When people use Facebook’s checkout option, it charges them a fee.
• Users’ payment credentials in a single place that they can then use on any
Facebook or Instagram storefront
• 160 million small businesses using the company’s apps.
• 1.73 billion daily active users on Facebook
• 500 million daily active users on Instagram and Instagram Stories.
• 1 billion daily active users on WhatsApp

4. How will shops work?
Shops can be found on
businesses’ Facebook pages and
Instagram profiles.
Users will also be able to find a
shop through an ad or stories, a
feature that lets users post
photos and images that vanish
in 24 hours.
Items that businesses have
made available for purchase will
appear within the shop.
Users can either save items or
place an order
Some businesses enable users
to make purchases directly on
Facebook, while others will take
you to the business’s website to
complete the transaction.
Businesses can also customize
how their online shop looks by
changing a cover image and
different colors
Users can message a business
through WhatsApp, Instagram
Direct or Messenger to ask
questions or track their order.

5. Future Plans
Browse store catalogs and
make purchases directly
from the chat window
Shopping from live
streams.
Allowing brands and creators
to tag items from their
Facebook catalogs so that
they appear on the bottom of
live videos.
Loyalty programs with
shops
“You’ll be able to easily see
and keep track of your points
and rewards.”
In the summer, starting in
the US:
Instagram Shops will let users
buy products on Instagram
Explore, a page that displays
posts from users that you
don't follow yet based on your
past likes and interests.
The photo app is adding a
shop tab in the navigation bar
later this year.