SlideShare ist ein Scribd-Unternehmen logo
1 von 67
Downloaden Sie, um offline zu lesen
#DMAWestTechSummit
E ng a g e W he re The D e c i si o n M a ke rs Are
YouTube? You Should!
E ng a g e W he re The D e c i si o n M a ke rs Are
YouTube? You Should!
#DMAWestTechSummit
Key Takeaways
01
YouTube / Your Reach
02
YouTube in 2023
03
Content Creation / Distribution
04
Optimize for the Journey
#DMAWestTechSummit
#DMAWestTechSummit
YouTube
Reach
Influencing Travelers
#DMAWestTechSummit
#DMAWestTechSummit
2nd Largest
Search Engine
#DMAWestTechSummit
2 Billion
YouTube Active Monthly Users
#DMAWestTechSummit
#DMAWestTechSummit
• Japan – 78 Million
• Pakistan – 72 Million
• Germany – 71 Million
• Vietnam – 63 Million
• Turkey – 58 Million
• India – 467 Million
• USA – 246 Million
• Brazil – 142 Million
• Indonesia – 139 Million
• Mexico – 82 Million
Number 1
Globally
Video Sharing Platform
Global Media Insights
#DMAWestTechSummit
Source: Statista
#DMAWestTechSummit
#DMAWestTechSummit
Source: Statista
#DMAWestTechSummit
64 Percent
YouTube Search
Travelers Watch
Online Video
#DMAWestTechSummit
#DMAWestTechSummit
80 Percent
YouTube Search Take Action
How? / Why?
Let’s Getaway! Research Starts Online
#DMAWestTechSummit
Inspiration
Let’s Getaway!
#DMAWestTechSummit
Erik Tanner/Contour/Getty
Trip / Planning
Let’s Getaway!
#DMAWestTechSummit
50 Percent
YouTube Search
Video Influences
Your Decision
#DMAWestTechSummit
Vet / Validate
Let’s Getaway!
#DMAWestTechSummit
#DMAWestTechSummit
YouTube
Trends
Unpacking YouTube in 2023
#DMAWestTechSummit
#DMAWestTechSummit
#DMAWestTechSummit
#DMAWestTechSummit
31
31
Dec
Nov
Oct
Sept Feb
Jan
50B
Per Day
Trends 30B
#DMAWestTechSummit
VS
#DMAWestTechSummit
Posts
Stories
Posts
Stories
#DMAWestTechSummit
Content
Creation
Your Best Types
#DMAWestTechSummit
Be the expert they seek
Virtual
Tours
Destination
Guides
How To
Local Expert
#DMAWestTechSummit
+ Travel Pros
Best Of
+ Action
Accommodations
+ Inside Scoop
Transportation
Destination Guides
What to cover?
#DMAWestTechSummit
+ Specialty
Adventure
+ Travel Pros
Beaches & Parks
+ Inside Scoop
Museums
Virtual Tours
What to cover?
#DMAWestTechSummit
+ Travel Pros
Packing
+ Action
Getaways
+ Inside Scoop
Logistics
How To
What to cover?
+ Resources
FAQs
#DMAWestTechSummit
User Generated
Content
#DMAWestTechSummit
Leverage the community
Inside
Scoop
Reviews Travel Vlogs
Local Expert
#DMAWestTechSummit
User Generated
Content
#DMAWestTechSummit
Authentic
Content
#DMAWestTechSummit
Cost-Effective
Content
#DMAWestTechSummit
Promotional
Content
Find Your
Community
#DMAWestTechSummit
Social
Engagement
Most Followed Social Accounts
Hidden Gems / High Engagement
#DMAWestTechSummit
#DMAWestTechSummit
#DMAWestTechSummit
Content
Creation
Format & Equipment
#DMAWestTechSummit
#DMAWestTechSummit
+ Easy
Snackable
+ Specific
Focused
Trends
Short-form
#DMAWestTechSummit
+ Depth
Guides
+ Encourage
Journey
Trends
Long-form
#DMAWestTechSummit
+ Focused
Concise + Explore
Chapters
Video
Formatting
+ Mobile
Vertical + Desktop
Horizontal
#DMAWestTechSummit
Video
Production
#DMAWestTechSummit
Video
Editing
#DMAWestTechSummit
Optimize
Distribute
Expand Your Reach
#DMAWestTechSummit
Optimize
Channel
#DMAWestTechSummit
Channel Art
Profile Photo
Featured Video
#DMAWestTechSummit
About Section
#DMAWestTechSummit
Optimize
Videos
#DMAWestTechSummit
#DMAWestTechSummit
Optimized Title (100 char)
Optimized Description (5k char)
#DMAWestTechSummit
Idea Generation
Keyword Research Tools
Content
Distribution
#DMAWestTechSummit
#DMAWestTechSummit
+ Local Picks
Social
+ Inside Scoop
Websites
+ Long Form
YouTube
Create Once
Repurpose Forever
#DMAWestTechSummit
Recap
01
Focus on Reach
02
Changes in 2023
03
Content Creation / Distribution
04
Optimize for the Journey
#DMAWestTechSummit
Thank You
Jason Dodge | BlackTruck Media + Marketing
@dodgejd | @blacktruckmedia.com
blacktruckmedia.com | jason@blacktruckmedia.com

Weitere ähnliche Inhalte

Ähnlich wie YouTube? You Should - Leveraging YouTube for Destination Marketing

ad:tech Melbourne 2012 day1, track2
ad:tech Melbourne 2012 day1, track2ad:tech Melbourne 2012 day1, track2
ad:tech Melbourne 2012 day1, track2
genevievemayne
 
ad:tech Melbourne 28th March Track Two
ad:tech Melbourne 28th March Track Twoad:tech Melbourne 28th March Track Two
ad:tech Melbourne 28th March Track Two
Gavin Stewart
 
Into Focus - A Benchmark Guide to Nonprofit Video
Into Focus - A Benchmark Guide to Nonprofit VideoInto Focus - A Benchmark Guide to Nonprofit Video
Into Focus - A Benchmark Guide to Nonprofit Video
See3 Communications
 

Ähnlich wie YouTube? You Should - Leveraging YouTube for Destination Marketing (20)

Social Media Introduction
Social Media IntroductionSocial Media Introduction
Social Media Introduction
 
Jeannine DeHart - SOM-702 Final Report Slides.pptx
Jeannine DeHart - SOM-702 Final Report Slides.pptxJeannine DeHart - SOM-702 Final Report Slides.pptx
Jeannine DeHart - SOM-702 Final Report Slides.pptx
 
What Is Social Media
What Is Social MediaWhat Is Social Media
What Is Social Media
 
Launch VQmetrics
Launch VQmetricsLaunch VQmetrics
Launch VQmetrics
 
SOCIAL AND DIGITAL MEDIA MARKETING
SOCIAL AND DIGITAL MEDIA MARKETINGSOCIAL AND DIGITAL MEDIA MARKETING
SOCIAL AND DIGITAL MEDIA MARKETING
 
YouTube Measurement: Proving Out Performance on the World’s Second Most Visit...
YouTube Measurement: Proving Out Performance on the World’s Second Most Visit...YouTube Measurement: Proving Out Performance on the World’s Second Most Visit...
YouTube Measurement: Proving Out Performance on the World’s Second Most Visit...
 
Uga marketing Social Media and Marketing
Uga marketing Social Media and MarketingUga marketing Social Media and Marketing
Uga marketing Social Media and Marketing
 
Winning Visitors & Influencing Travelers - DMA West 2022
Winning Visitors & Influencing Travelers - DMA West 2022Winning Visitors & Influencing Travelers - DMA West 2022
Winning Visitors & Influencing Travelers - DMA West 2022
 
Using Paid Search in 2017
Using Paid Search in 2017Using Paid Search in 2017
Using Paid Search in 2017
 
Video and Audio
Video and AudioVideo and Audio
Video and Audio
 
iTracker - Digital media tracking
iTracker - Digital media trackingiTracker - Digital media tracking
iTracker - Digital media tracking
 
ad:tech Melbourne 2012 day1, track2
ad:tech Melbourne 2012 day1, track2ad:tech Melbourne 2012 day1, track2
ad:tech Melbourne 2012 day1, track2
 
ad:tech Melbourne 28th March Track Two
ad:tech Melbourne 28th March Track Twoad:tech Melbourne 28th March Track Two
ad:tech Melbourne 28th March Track Two
 
Learnings Of A Viral Video Marketer – Finding The Method To The Madness
Learnings Of A Viral Video Marketer – Finding The Method To The MadnessLearnings Of A Viral Video Marketer – Finding The Method To The Madness
Learnings Of A Viral Video Marketer – Finding The Method To The Madness
 
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
 
Content & Social Media Marketing on Budget #SMWMumbai
Content & Social Media Marketing on Budget #SMWMumbaiContent & Social Media Marketing on Budget #SMWMumbai
Content & Social Media Marketing on Budget #SMWMumbai
 
Holiday Marketing Tools and Tricks - Debra and Pierre.pdf
Holiday Marketing Tools and Tricks - Debra and Pierre.pdfHoliday Marketing Tools and Tricks - Debra and Pierre.pdf
Holiday Marketing Tools and Tricks - Debra and Pierre.pdf
 
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics PlatformsThe Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms
 
Into Focus - A Benchmark Guide to Nonprofit Video
Into Focus - A Benchmark Guide to Nonprofit VideoInto Focus - A Benchmark Guide to Nonprofit Video
Into Focus - A Benchmark Guide to Nonprofit Video
 
Technology Vision 2020: The Analytics Angle with SAS
Technology Vision 2020: The Analytics Angle with SASTechnology Vision 2020: The Analytics Angle with SAS
Technology Vision 2020: The Analytics Angle with SAS
 

Mehr von Jason Dodge

Mehr von Jason Dodge (11)

Preparing for GA4 - The Future of Google Analytics
Preparing for GA4 - The Future of Google AnalyticsPreparing for GA4 - The Future of Google Analytics
Preparing for GA4 - The Future of Google Analytics
 
Supercharging Digital Advertising - SEMA Education Series 2022
Supercharging Digital Advertising - SEMA Education Series 2022Supercharging Digital Advertising - SEMA Education Series 2022
Supercharging Digital Advertising - SEMA Education Series 2022
 
Converting Search Traffic into Sales Traffic
Converting Search Traffic into Sales TrafficConverting Search Traffic into Sales Traffic
Converting Search Traffic into Sales Traffic
 
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVID
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVIDDMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVID
DMA West 2021 - Anywhere. Not Here. Activating your Search Marketing Post-COVID
 
Local SEO - Dominate Your Local Community in a Changing Landscape
Local SEO - Dominate Your Local Community in a Changing LandscapeLocal SEO - Dominate Your Local Community in a Changing Landscape
Local SEO - Dominate Your Local Community in a Changing Landscape
 
Human-Centered Search Strategies: Explore How Consumers Search & Generate Con...
Human-Centered Search Strategies: Explore How Consumers Search & Generate Con...Human-Centered Search Strategies: Explore How Consumers Search & Generate Con...
Human-Centered Search Strategies: Explore How Consumers Search & Generate Con...
 
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...
Social Media Strategies That Impact Your Bottom Line & Create Lasting Relatio...
 
State of Search Marketing - 2018 in Brief
State of Search Marketing - 2018 in BriefState of Search Marketing - 2018 in Brief
State of Search Marketing - 2018 in Brief
 
Inside AdWords - A Path To Effective PPC Campaigns
Inside AdWords - A Path To Effective PPC CampaignsInside AdWords - A Path To Effective PPC Campaigns
Inside AdWords - A Path To Effective PPC Campaigns
 
Developing Smarter Search Marketing Strategies
Developing Smarter Search Marketing StrategiesDeveloping Smarter Search Marketing Strategies
Developing Smarter Search Marketing Strategies
 
Winning Big With Digital Advertising
Winning Big With Digital AdvertisingWinning Big With Digital Advertising
Winning Big With Digital Advertising
 

Kürzlich hochgeladen

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
dollysharma2066
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Anamikakaur10
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
amitlee9823
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Kürzlich hochgeladen (20)

Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxB.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
Call Girls Service In Old Town Dubai ((0551707352)) Old Town Dubai Call Girl ...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
Call Now ☎️🔝 9332606886🔝 Call Girls ❤ Service In Bhilwara Female Escorts Serv...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
 
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Nelamangala Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

YouTube? You Should - Leveraging YouTube for Destination Marketing