2. About Facebook
Facebook started on February 4, 2004
It was created by Mark Zuckerberg and fellow students Dustin Moskovitz,
Chris Hughes, Eduardo Saverin in a Hardvard dorm room
They originally called it “Thefacebook”
It was originally designed only for Harvard students, for the purpose of
meeting other students on campus
3. Timeline
February 4, 2004 - "The Facebook" is launched
March 2004 - Students at Stanford, Columbia and Yale universities are allowed to join Harvard
students on Facebook.
June 2004 - The company moves to Palo Alto, California.
December 2004 - One million users are active on the site.
September 3, 2005 - High school students are allowed to join Facebook.
September 20, 2005 - The company drops "the" from the name and becomes Facebook.
December 2005 - The number of Facebook users reaches six million.
4. Timeline (cont.)
May 2006 - Facebook allows people in work networks to join.
October 2007 - Microsoft buys a 1.6% stake in Facebook for $240 million.
February 9, 2009 - Facebook introduces the "Like" button.
June 2009 - Facebook becomes the number one social network in the U.S., surpassing
MySpace.
November 2011 - Facebook settles charges brought by the Federal Trade Commission that it
engaged in deceptive practices concerning users’ privacy.
May 18, 2012 - The initial public offering of Facebook stock takes place.
October 2012 - Facebook reaches one billion active monthly users.
5. Stats
As of 2015, there were 1.4 billion active monthly users on
Facebook.
72% of internet users are Facebook users
It is blocked in North Korea and most of China
There are more than 10,955 employees at Facebook, and it is
headquartered in Menlo Park, California.
6. Why is privacy an issue?
15% of Americans have never checked their social networking privacy and
security account settings.
21% of teen Facebook users share their personal cell phone number
72% of teens have a social networking profile and nearly half (47%) have a
public profile viewable by anyone.
25% of teen Facebook users share videos of themselves
7. More Stats
Teens often include the following information on their social networking profiles:[4]
Real age (50%)
Photos of themselves (62%)
City they live in (41%)
School name/location (45%)
Videos of friends (16%)
Videos of themselves (14%)o Their cell phone number (14%)
Places where they typically go (9%)
8. Concerns
College students are the most predominant users of Facebook
76% of college students are at least somewhat concerned that
posting information publicly could negatively impact future.
Facebook’s Moments feature was introduced in 2015
It uses facial recognition to make photo sharing easier, was not
allowed in Europe.
9. Types of Personal Data
Likes: a person, band, movie, web page, or any other entity represented in Facebook's social
graph that has a "like" button.
Name, Picture, Gender, Birthday, Contact Info
Extended Profile Data: Your family members, city, place of birth, religious views, favorite
authors, schools attended
Friends
Networks: The personal networks you've set up on Facebook (e.g. colleges & universities or
companies).
Wall posts & Photos
10. Privacy Issues
In 2013, Facebook announced it would be getting rid of a privacy feature
that controls whether a user’s timeline could be found when searching for a
user by name
The company claimed that only a small percentage of its billion users were
using it
Additionally, the Federal Trade Commission was investigating a set of privacy
policy changes Facebook proposed in late August.
11. Sources
Bartsch, M., & Dienlin, T. (2016). Full length article: Control your Facebook: An analysis of online privacy
literacy. Computers In Human Behavior, 56147-154.
Child, J., & Starcher, S. (2016). Fuzzy Facebook privacy boundaries: Exploring mediated lurking, vague-
booking, and Facebook privacy management. Computers In Human Behavior, 54483-490.
Glac, K., Elm, D. R., & Martin, K. (2014). Areas of Privacy in Facebook: Expectations and Value. Business &
Professional Ethics Journal, 33(2/3), 147-176.
Wisniewski, P., Xu, H., Lipford, H., & Bello-Ogunu, E. (2015). Facebook apps and tagging: The trade-off
between personal privacy and engaging with friends. Journal Of The Association For Information Science And
Technology, 66(9), 1883-1896.