2. Target Audience
Age: 15 to 20 years old Gender, Religion & Race : None
In the brief Mind sent, I know that their target
audience is 15 to 18 years old and by some of
my own research I found that "Half of the
mental ill health starts by the age 15
and 75% develops by the age 18" This age
group are more likely to be stressed as they
are in some form of education.
Gender , Religion and Race will not be a
main part of the target audience profile
as this in a non-bias campaign which is
trying to get the target audience smile. I
wish to be inclusive to the target audience
and help the community.
Education: Secondary , College,
University
Social Grade
From the age of the target audience, I know
that they are most likely in some form of
education which will cause them many
reasons to be stressed. Stress is found quite
often in this age range as they are put under a
lot of pressure socially and academically.
The social grade for the target audience will
be D as they are mostly likely in a form of
full-time education, so they won't have any
time for employment. Some may have a
part time job, but it will be unlikely they
have a full-time job as they are in some
form of education.
20XX
Smile Campaign 2
3. Survey – Target
Audience
In order to understand my target audience, I conducted a
survey in order for them to fill out. This will allow me to
understand what they know, think and feel about stress and
how much they go through it.
The gender of my audience is evenly split so I know that
gender will not play any role in creating the ideas for my
video as everyone suffers from stress and needs to know
how to control it.
On the survey I asked about what types of things they like a
simple thing that makes them smile and many of them said
animlas which make them smile or music. This shows me
that animals and music have a bigger impact on the target
audience then I thought.
This informs me that I could center the video around music
or animals to intrigue and aim for the target audience while
also linking in mental health, stress and how smiling can
help with dealing with stress.
Another question I asked was about what they thought of
Mind and what they knew of them, I asked this to get an
understand if they were informed of the charity mind and if
they knew how Mind helps many people around the UK each
20XX Pitch deck title 3
How old are you?
