Here you find the slides for the "Gamification in a box" workshop and the description of the cards and method I created. If you have any questions, you will find my E-Mail ob the last slide.

1. GAMIFICATION
IN A BOX
@BITS&PRETZELS
Jasmin Deniz Karatas
SEPT 24TH + 25TH 2017

2. IT ALL STARTED
AROUND
2012
WITH ONE
REVOLUTIONAIRY
GAME...
DO YOU KNOW
WHICH ONE?

3. Copyright © 2017 Accenture. All rights reserved. 3

4. Copyright © 2017 Accenture. All rights reserved. 4

5. WE THINK
GAMIFICATION
IS...

9. BUT
WHAT IS
GAMIFICATION?

10. LONG STORY SHORT
10
GAMIFICATION
Gamification distills the essence that
makes games so compelling, and applies
it to non-game contexts to achieve
practical outcomes.
Copyright © 2017 Accenture. All rights reserved.
GAMES COMPELLING
ESSENCE
NON-GAME
CONTEXT
PRACTICAL
OUTCOME

11. MOTIVATION
& BEHAVIOR

12. AND
DESIGN IT

13. BUT
CAREFULLY
DESIGN IT...

14. BUT
WHAT IS
GAMIFICATION?

15. DO YOU
REMEMBER THAT
FEELING?

16. 16
Games trigger emotions
so well...
...the hormonal outcome is
so big, that it has the
power...
...to change our behavior
and thinking.
This is the motivational
boost.
HORMONAL
EXPERIENCE
Copyright © 2017 Accenture. All rights reserved.

17. AND WHERE
IS THE
DIGITAL IN
IT?

19. PRODUCT
GAMIFICATION
WORK [PLACE]
GAMIFICATION
MARKETING
GAMIFICATION
LIFE [STYLE]
GAMIFICATION
Loyalty through
communication
Development through
motivation
Innovation through
collaboration
Usage through
enjoyment
Making products more
engaging and fun
e.g. ebay (bet & win)
Inspire and motivate
employees towards work
e.g. 20% rule of Google
Unique experience
designed for a product
e.g. apple
Customizable and
measurable experience
e.g. Nike+
IN BUSINESS CONTEXT
GAMIFICATION

20. Copyright © 2017 Accenture. All rights reserved. 20
Serious Game Gamification (digital)
Simulation Gamification (real world)
• Change behavior with physical
connections
FocusTrain/LearnContent/Values
Engage/Behavior ChangeTrain/Learn
Primary Objective
• Learning through decision making
• Like “Hackerland”
• Learning through virtual reality
• Dynamic parameters ever changing
• Increasing engagement and change
• Applying game mechanics
GAMIFICATION SPECTRUM

21. Salary
Teamwork
Purpose and
Feedback
Growth and
Advancement
THE DESIRE TO DEVELOP.S
Copyright © 2017 Accenture. All rights reserved. 21
THE MASLOW‘S
PYRAMID
Self-actualization
Esteem
Love/ Belonging
Safety
Physiological

22. HMMM...
AND HOW TO
DESIGN IT?

23. Stakeholder =
Player
Activities =
Gameplay
Environment =
Playing Field
WISHES
NEEDS
ANALOGIES EMOTIONS
Copyright © 2017 Accenture. All rights reserved. 23

24. Copyright © 2017 Accenture. All rights reserved. 24
Stakeholder =
Player
Activities =
Gameplay
Environment =
Playing Field
ENCOURAGE
ENABLE
STRUCTURE
RECURRENT

25. Copyright © 2017 Accenture. All rights reserved. 25
Stakeholder =
Player
Activities =
Gameplay
Environment =
Playing Field
APPLICATION (DIGITAL / ANALOG)
STRUCTURE /
RULES
REQUIREMENTS
FRAMEWORK

26. NOW IT IS TIME TO
PLAY!

27. Copyright © 2017 Accenture. All rights reserved. 27

28. WE WILL CREATE
OUR MISSION
TOGETHER.

29. OUR MISSION
29
We can impact the digital world. Others already did it, we
just need start doing it.
You understand what is necessary to reach this goal, so
let’s play.

30. YOUR TASK
30
Create a digital gamification concept for a ”Last Mile Delivery”
company, which needs your help to create new business, or help
them to strengthen their core.
You need to come up with an innovative process, idea or
strategy
30 min
Each group gets 3 minutes to present their ideas and to explain
how they propose to deliver it.
Background:
Your Task:
Time:
Presentation:

31. Copyright © 2017 Accenture. All rights reserved. 31
New digital technologies & evolving
customer expectationsGAMIFICATION
Contribution towards
the idea & users
Get inspired by new
Technologies
DESIGN
THINKING
GAMIFICATION
+
Create empathy for
customers
Personalized Experience
Expectations
New triggers that identify important
events or Moments of Truth
Social
Collaboration
Know trends and Marketing
aspects
Get new insights
and visions

32. Copyright © 2017 Accenture. All rights reserved. 32
A Card Game with Design Thinking and
GamificationIDEA WORK
Draw Cards
Share them with
the Team
Start Ideation Create an
Experience and
Concepts
Show Ideas and
share them in a
funny way

33. 33

34. Copyright © 2017 Accenture. All rights reserved. 34
VISION / GOAL
The vision cards guideline what the target of the ideation
round will be, e.g. "Be e-commerce sales hero" or "Be a
living organization". The headline is described on the
cards, to give the players an understanding of the target,
so they know towards they will create towards.
For one session you need to choose/ draw ONE
Vision / Goal Card.

35. Copyright © 2017 Accenture. All rights reserved. 35
TECHNOLOGY / ENABLEMENT
These cards are showing the newest technologies or
trends on the market. For example 3D printing,
wearables, touchless devices (mind control).
The players need to solve the mission and task by using
this technology.
For one session you need to choose/ draw ONE
Technology / Enablement Card.

36. Copyright © 2017 Accenture. All rights reserved. 36
PLAYERTYPE / MINDSET
On these cards the player or mindest is described, which
stand for a high-level personas. This card is very
important, as this reflects the one you need to develop
the solution for. So better look carefully at this card 
For one session you need to choose/ draw ONE
Playertype / Mindset Card.

37. Copyright © 2017 Accenture. All rights reserved. 37
GAMIFICATION / EMOTION
This cards show various gamifcation aspects. They give
an overview of the emotions which gamification evokes
and a little insight of the methods/ mechanics, which
could be used to trigger this emotions. The Emotions
needs to be considered in the solution / idea.
For one session you need to choose/ draw THREE
Gamification / Emotion Card.

38. Copyright © 2017 Accenture. All rights reserved. 38
HOW TO PRESENT
These cards bring the fun in the ideation. Every group
can decide if they want to take a card and then need to
present like described on the card (and get points for it or
get no points and present their way). At the end, the team
will have 30 seconds to explain their idea to the
audience.
You give people the option to draw one secret card -
you can incentivise this by giving them 2 points, if
you vote your ideas later on.

39. AND NOW
WHAT YOU THINK
ABOUT
IT

40. GAMIFICATION
@
Write me: @jasmin.deniz.karatas@acceture.com