by: Ma. Kristine Mae Abad

1. EDITORIAL
WRITING

2.  The EDITORIAL PAGE of any newspaper is the
voice of the editorial staff and the readers.
 It expresses the opinion of whatever the
management of the publication feels in
relation to the present occasion.

3. To explain and interpret the news.
To put it in on its proper perspective.
To analyze it
To draw conclusions from that analysis.
 To persuade the readers
To follow a course of action that the newspaper
believes is for the public good regardless of party
interests involved

4. Functions
of an
Editorial Writer

5. Explaining the news
Filling the background
Forecasting the future
 Passing moral judgment

6. TYPES
OF
EDITORIAL

7. • Explain or interpret
• Criticize
• Persuade
• Praise

8. EXPLAIN or INTERPRET
 Editors often use these editorials to explain the way
the newspaper covered a sensitive or controversial
subject.
 School newspapers may explain new school rules or a
particular student-body effort like a food drive.
CRITICIZE
 These editorials constructively criticize actions,
decisions or situations while providing solutions to the
problem identified.
 Immediate purpose is to get readers to see the
problem, not the solution.

9. PERSUADE
 Editorials of persuasion aim to immediately see the
solution, not the problem.
 From the first paragraph, readers will be encouraged to
take a specific, positive action. Political endorsements
are good examples of editorials of persuasion.
PRAISE
 These editorials commend people and organizations
for something done well.
 They are not as common as the other three.

10. Elements
of an
Effective Editorial

11.  A clear and specific idea that the writer is trying to address,
and anyone who read the piece could agree on what that
core idea was.
 Writer finds a way to make the topic relevant to the
average reader, no matter how obscure it might at first
seem.
 The piece offers a distinctive contribution to the
conversation, bringing in new information, new ways of
thinking about it, or new stories that might reshape how
others see the matter.
 The writer asks questions that prompt further exploration
and discovery about the topic. If the writer wants to see a
change, they offer specific ideas for how to make it happen.

12.  Controversial or uncommon statements of fact, they're
backed up with references that can be verified.
 The piece uses as few words as is necessary to get the point
across.
 Writer makes it personal somehow, showing us why this
topic matters to them in their life.

13.  Asking a simple question that could easily have been
answered (or working from an incorrect premise that could
easily have been debunked) with a little bit of research
 Attacking or insulting another person for their views,
instead of addressing the views themselves
 Highly prescriptive and full of absolute imperatives for how
other people must think and/or act
 Employing one or more logical fallacies.