1. INTO THE ORANGE FLUX CLOUD
EITC TEAM 1
Bhavana Mandava | Jash Mehta | Kathleen Seibert | Shrey Bavisi
2. Agenda
• High-Level Business Case
• Top Vendors
• Vendor Assessment & Recommendation
• High-Level Cloud Journey
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3. Definitions
PUBLIC CLOUD
• External to
client
premises
• Subscription
Based
• Access via
Internet
PRIVATE CLOUD
• Internal &
On-Client
Premises
• Exclusive
Membership
• Access via
Private Link
VIRTUAL PRIVATE
CLOUD
• External to client
premises
• Access via
dedicated but
private link to
public cloud
HYBRID CLOUD
• Mix of Private and
Public Cloud
Environments
• Data -> Private
• Other
Infrastructure ->
Public
INFRASTRUCTURE-as-a-SERVICE (IaaS)
Customers Provision Servers, Storage, Database Services Cloud Infrastructure
Subscription Service & Direct Operational Control
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5. HYBRID CLOUD DELIVERY MODEL
Combination of public cloud providers & private, locally hosted resources
Benefits:
oFlexibility and function of the public cloud, while preserving the security
of a private server
oAllows organizations to be creative and value innovation
The right blend of services to satisfy all of a customer’s requirements
The hybrid model can be executed in various modes:
oMultiple independent providers collaborate to deliver combined service
oIndividual providers provide complete end-to-end hybrid packages
oOrganizations use public cloud service & integrate their infrastructure
Source: [11] 05 of 22
6. ENTERPRISE EXPANSION WITH HYBRID CLOUD
Fast, local access to large files
Control over sensitive data
Compliance with certain
regulations and audit
agreements
On-Premises Architecture
Data backup and storage
Hyper-scalability on demand
Secured, distributed access to
mobile applications
Cloud
Shaping Cloud Services to meet business needs
Gartner estimates adoption will near 50% in organizations by 2017
Improved & dependable data access
Enhance current IT – identity, security, scalability & reliability benefits
Increases organizational productivity
Source: [8] [5] 06 of 22
7. HYBRID CLOUD: TECHNOLOGY TO CONSIDER
Flexibility
&
Scalability
Cost Security
Performance
&
Agility
Accessibility
Cost effective,
secure, scalable
public resources
Wider operational
possibilities
Access exactly
where & when
needed
Reduce
management
Compute
expenses
Resources can still
be maintained
locally
Keep sensitive
data local
Satisfy regulatory
requirements
Savings &
efficiencies of
cloud
Connectivity can
prove cheaper
More efficient
development
cycles
Frequent transfer
between private
& public elements
Access at any
time from any
device
Build mobile
business
workflow
Easy to expand
operations to
different locations
Source: [10] 07 of 22
9. Amazon Web Services (AWS)
Entry into IaaS : Subsidiary of Amazon that pioneered the
cloud IaaS market in 2006
Integrated Networking: Amazon VPC & Amazon Direct
Connect
AWS is the provider most commonly chosen for strategic,
organization wide adoption
Recommended Uses: Applications that are potentially
challenging to virtualize or run in a multitenant environment
Sources: [5] [6] 09 of 22
10. Microsoft Azure
Entry into IaaS: Azure Virtual Machines and Azure Virtual
Network, Entered during April 2013
Offering: Azure, Windows Server, Microsoft System
Center
Azure is frequently chosen for strategic adoption by
organizations with a strong commitment to Microsoft
technologies.
Recommended Uses: General business applications,
Development Environments, etc.
Sources: [5] [18]
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11. VMware
Entry into IaaS: vCloud Hybrid Service (vCHS) ---->
vCloud Air
Public Cloud: vCloud Air (On-demand, Virtual
Private Cloud, Dedicated Cloud)
Private Cloud: vSphere (Operations Management)
Appeals to customers with existing investment in
VMware technology
Recommended Uses: General Business
Applications, Development Environments, etc.
Source: [5] 11 of 22
12. RackSpace
Entry into IaaS : Acquisition of Slicehost
Focus on Infrastructure
Bridge between Public & Private Cloud: RackConnect
Appeals to Customers that value highly responsive
customer service
Recommended Uses: OpenStack Environment for
development, VMware for general applications, hybrid
environments with AWS
Sources: [5] [18] [14] 12 of 22
14. REVENUE & GROWTH
MARKET STAND
TOP CLIENTS
Amazon Web
Services (AWS)
MICROSOFT
AZURE
VMware RackSpace
$3.2 billion/Q3
2016, 55%
Increase [1]
116% jump in
Q1 2017 (fiscal
year)
$1.78
billion/Q3
2016, 6%
Increase [15]
$524
million/Q2
2016, 7.1%
increase [9]
LEADERS[5] LEADERS[5] NICHE
PLAYERS[5]
NICHE
PLAYERS[5]
Pacific Life
Insurance,
COMCAST,
AON, Johnson
& Johnson[6]
GE HealthCare,
PCL
Construction,
Netgem,
Heineken[3]
Intercontinenta
l Hotels Group,
Medtronic,
Lumeta
Corporation[2]
Dominos, Xero,
TRACKVIA[7]
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15. AMAZON WEB
SERVICES (AWS)
MICROSOFT
AZURE
VMware RackSpace
Largest Share of
Compute
Capacity in Use
Broad Range of
Capabilities[5]
Smooth
migration of
current
enterprise
applications to
cloud
Leaders of
standalone
offerings[5]
Extensive
Experience in
cloud based OSs
Market Share
Leader for
Virtualization[5]
[18]
Infrastructure
focused Hybrid
Cloud approach
Supports wide
range of vendors
and OSs[5] [18]
Requires
expertise and
support[5]
Complex and
expensive System
Center
Azure ecosystem
still in
development[5]
[18]
More focused on
VMware’s
existing
customer base[5]
Cannot match
pace of
innovation
Acquisition
Target[5]
STRENGTHS
CAUTIONS
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16. VMware Cloud on AWS
VMware across internal servers + Amazon’s public
cloud infrastructure
Flexibility and Economic Benefits of Public Cloud +
customization, speed, and control of private network
No need to buy new hardware, rewrite applications,
or train new hires
VMware environments + AWS’s services in
computing, security & analytics
Subscription or an hourly, on-demand option
VENDOR RECOMMENDATION
Source: [16]
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18. TRANSITIONING TO THE CLOUD
• Identifying Business Drivers
• Technology Change
• Identification of infrastructure components
• Evoke implementation strategy
Identification
• Identify Service Catalog Offerings
• Infrastructure assessment and setupInfrastructure Setup
• Deployment model with various components
identified from operational model
• Infrastructure backup and recovery procedures
• Installation binaries made ready
Architecture and
Deployment Model
• Perform pre installation checks.
• Installation and configuration of cloud components
Environment Build
• Usage monitoring
• Performance monitoring
• Deployment of live deliverables
Advanced features
and Deployment
YEAR 1
YEAR 2
YEAR 3
18 of 22Source: [12] [13]
19. CONCLUSION
Hybrid Cloud adoption is an effective strategic investment.
VMware cloud on AWS provides flexibility, speed, economic benefits
and allows customization
In 2016, Hybrid Cloud Adoption increased from 58 percent to 71
percent growing at 22.8% annual growth rate
By 2018, revenue is estimated to reach $127.5 billion
Source: [18] 19 of 22
21. REFERENCES
1. AWS reports $3.2 billion in revenue in Q3 2016, up 55% over last year | VentureBeat | Cloud | by Jordan Novet. (n.d.).
Retrieved from http://venturebeat.com/2016/10/27/aws-reports-3-2-billion-in-revenue-in-q3-2016-up-55-over-last-
year/
2. Cloud Computing Customer Showcase | vCloud Air by VMware. (n.d.). Retrieved from
http://vcloud.vmware.com/explore-vcloud-air/customer-showcase#
3. Customer and Partner Success Stories for Microsoft Azure. (n.d.). Retrieved from https://azure.microsoft.com/en-
us/case-studies/?service=cloud-services&term=hybrid+cloud
4. Gamull.T (2015, June 10). Roadmap to a Hybrid Cloud. Retrieved from
https://www.presidio.com/sites/default/files/wysiwyg/PDFs/RoadmaptoaHybridCloud.pdf
5. Gartner Reprint. (n.d.). Retrieved from https://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519
6. Hybrid Cloud Architectures - Amazon Web Services (AWS). (n.d.). Retrieved from
https://aws.amazon.com/enterprise/hybrid/
7. Hybrid Cloud – RackStories Customer Success Stories. (n.d.). Retrieved from
http://stories.rackspace.com/category/product/hybrid-cloud/
8. Logicworks. (2015, June 25). Real use cases: Why 50% of enterprises are choosing hybrid cloud - Cloud Tech News.
Retrieved from http://www.cloudcomputing-news.net/news/2015/jun/25/why-are-50-of-enterprises-choosing-
hybrid-cloud-real-use-cases/
9. Rackspace Hosting Quarterly Income Statement 2016 Q2, 2016 Q1. (n.d.). Retrieved from
http://amigobulls.com/stocks/RAX/income-statement/quarterly
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22. 10. Seshachala, S. (2015, March 8). Hybrid Cloud: a business case - Cloud Academy Blog. Retrieved from
http://cloudacademy.com/blog/hybrid-cloud-business-case/
11. Sailer, S. (2016, April 20). 3 Big Reasons to Extend Your Datacenter with the Cloud - Rand Group. Retrieved
from https://www.randgroup.com/insights/3-big-reasons-extend-datacenter-cloud/
12. Stamas.P, Kaarst-Brown. M, Bernard. S (Dec 2014). MIS Quarterly Executive. The Business Transformation
Payoffs of Cloud Services at Mohawk. Retrieved from https://blackboard.syr.edu/bbcswebdav/pid-4317368-
dt-content-rid-13919474_1/courses/21724.1171c/Readings/MISQE%20Stamas%20et%20al%202014.pdf
13. Ten Steps to Successful Cloud Adoption | @CloudExpo. (n.d.). Retrieved from http://cloudcomputing.sys-
con.com/node/847634
14. The 15 most important hybrid cloud vendors | ZDNet. (n.d.). Retrieved from
http://www.zdnet.com/article/the-15-most-important-hybrid-cloud-vendors/
15. VMware, Inc. - VMware Reports Third Quarter 2016 Results. (n.d.). Retrieved from
http://ir.vmware.com/overview/press-releases/press-release-details/2016/VMware-Reports-Third-Quarter-
2016-Results/default.aspx
16. VMware and AWS Partner to Make Hybrid Cloud Adoption a Whole Lot Easier. (n.d.). Retrieved from
http://www.business2community.com/cloud-computing/vmware-aws-partner-make-hybrid-cloud-adoption-
whole-lot-easier-01690974#mA88IAVeX3TClEiu.97
17. What is cloud migration? - Definition from WhatIs.com. (n.d.). Retrieved from
http://searchcloudapplications.techtarget.com/definition/cloud-migration
18. 6 Hybrid Cloud Providers Compared: Microsoft, VMware, AWS. (n.d.). Retrieved from
http://www.tomsitpro.com/articles/hybrid-cloud-providers-comparison,2-841.html
19. 18-36 Months into the Future Cloud Computing Trends - Telehouse. (n.d.). Retrieved from
http://www.telehouse.com/2016/04/cloud-computing-trends/
REFERENCES contd.
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Hinweis der Redaktion
Public Cloud:
It is always external to client premises with a subscription based service
It is multi-tenant where one server subscription allows multiple tenants/people to connect
It is accessible freely via the Internet (Open Cloud)
Private Cloud:
It is internal and delivered on-client premises
It can be used only by internal customers and has exclusive membership
Can be accessed by private link only
Virtual Private Cloud:
It is external to client premises
Can be accessed by only a dedicated link or private link to public cloud
Hybrid Cloud:
Data stored in private premises but other infrastructure shared in public cloud
Distinct benefits for small and medium sized businesses looking to expand their computing reach
Public cloud provider can deliver world class technology at a reasonable cost, but this depends on the comfort of security. Private clouds if configured correctly can be more secure, but for a higher price
The result is overwhelmingly a Hybrid Cloud solution.
Each infrastructure element is built to function independently, but nevertheless employ a high speed encrypted communication connection to simulate local network connectivity.
Identity efficiency for access and mobility, security and scalability; deliver capacity on demand; tedious tasks reduced, more focus on value; easily manage high volumes of data; disaster recovery & backup - retrieval from virtually anywhere, business continuity; scalable storage capacity for future projects
Careful configuration and the right choice of a cloud partner can lead to a high-performance, low-failure deployment.
AWS is known as a public cloud solution, and does not provide all the required components for a full private cloud implementation. [14]
However, Amazon does offer integrated networking via the Amazon Virtual Private Cloud (Amazon VPC) and, via a group of partners, Direct Connect as part of its solution. [14]
The foundation of Microsoft's cloud offering is Windows Server 2012 R2 with System Center 2012 R2. [17]
Microsoft is aggressively pushing Azure into its customer base, and discounting to promote adoption. Azure is growing quickly, and is in second place for market share. [5]
Microsoft's Azure cloud platform uses an application centered hybrid cloud approach. For Microsoft shops running Hyper-V, Azure is an ideal fit. [17]
The foundation of Microsoft's cloud offering is Windows Server 2012 R2 with System Center 2012 R2. [17]
Microsoft is aggressively pushing Azure into its customer base, and discounting to promote adoption. Azure is growing quickly, and is in second place for market share. [5]
Microsoft's Azure cloud platform uses an application centered hybrid cloud approach. For Microsoft shops running Hyper-V, Azure is an ideal fit. [17]
vCloud Air is an agile IaaS Platform
vSphere looks after Operations Management
VMware has hybrid services to offer only for their existing customer base [5]
VMware is no longer significantly expanding the geographic footprint of vCloud Air, nor investing in the engineering necessary to expand its feature set beyond basic cloud IaaS [5]
vCloud Air has limited appeal to the business managers and application development leaders who are typically the key decision makers for cloud IaaS sourcing [5]
General Business Applications: These are the kinds of general-purpose workloads typically found in the internal data centers of most traditional businesses; the application users are usually located within the business [5]
Rackspace provides the connection from on-premises resources to offsite through the use of its RackConnect technology. [17]
RackConnect allows the consumer to seamlessly scale out the environment as needed by adding Cloud Servers or Cloud Files. [17]
RackSpace has focus in infrastructure with rapidly elastic cloud compute and storage resources
Hybrid solution is held together by RackConnect
The information in the table is coming from sources below:
6 Hybrid Cloud Providers Compared: Microsoft, VMware, AWS. (n.d.). Retrieved from http://www.tomsitpro.com/articles/hybrid-cloud-providers-comparison,2-841.html
This article presents comparison between 6 top hybrid cloud vendors. The six vendors are Microsoft, AWS, VMware, Rackspace, EMC and HP Hybrid Cloud. This author provides with Pros, Cons and the conclusion for each vendor at the end of the article. [17]
Gartner Reprint. (n.d.). Retrieved from https://www.gartner.com/doc/reprints?id=1-2G2O5FC&ct=150519
This source is a Gartner Report for Cloud Infrastructure as a Service. It gives the detailed market description. The author also explains how the vendor profiles are evaluated along with the format of vendor description. The magic quadrant divides the vendors into 4 categories: Challengers, Leaders, Niche Players and Visionaries. The report gives information about Offerings, Locations, Recommended Mode & Uses, Strength and Cautions for each vendor mentioned in the report. [5]
Microsoft Azure revenue jumped 116% in Q1 2017 | VentureBeat | Cloud | by Jordan Novet. (n.d.). Retrieved from http://venturebeat.com/2016/10/20/microsoft-azure-revenue-jumped-116-in-q1-2017/
This source provides with Q1 2017 results of Microsoft which shows a 116% growth in Azure as compared to last year. VentureBeat is the leading source for news, events, groundbreaking research and perspective on technology innovation.
Rackspace Hosting Quarterly Income Statement 2016 Q2, 2016 Q1. (n.d.). Retrieved from http://amigobulls.com/stocks/RAX/income-statement/quarterly
This source gives a quarterly net sales & revenue from Q1 2015 to Q2 2016. This source has been fetched from Amigobulls.com. Amigobulls Inc. strives to solve the problem of information overload in the financial media industry. Amigobulls provide stock analysis in the form of short, personalized, daily updating videos. [9]
VMware, Inc. - VMware Reports Third Quarter 2016 Results. (n.d.). Retrieved from http://ir.vmware.com/overview/press-releases/press-release-details/2016/VMware-Reports-Third-Quarter-2016-Results/default.aspx
This source has taken from VMware press releases. The source gives detailed facts and figures of VMware’s Q3 2016 results. [15]
Hybrid Cloud – RackStories Customer Success Stories. (n.d.). Retrieved from http://stories.rackspace.com/category/product/hybrid-cloud/
This source has been taken from RackSpace website. It gives customer stories for 9 clients which use hybrid cloud services provided by RackSpace. The 9 customers are Sli Systems, Office, Xero, Trackvia, Something Digital, Dominos, Cinc, Appboy and Born05. [7]
Hybrid Cloud Architectures - Amazon Web Services (AWS). (n.d.). Retrieved from https://aws.amazon.com/enterprise/hybrid/
This source has been taken from Amazon Web Services website. This source has 6 customer user stories who use AWS hybrid cloud. It also had a video which explains Hybrid Cloud Architectures with AWS. Furthermore, it gives information about Integrated Networking model. [6]
Customer and Partner Success Stories for Microsoft Azure. (n.d.). Retrieved from https://azure.microsoft.com/en-us/case-studies/?service=cloud-services&term=hybrid+cloud
The source has been provided from Microsoft’s Azure website. It provides 6 partners of Microsoft which use hybrid cloud services of Microsoft Azure. The 6 customers are Heineken, ObjectSharp, GE Healthcare, LoopUp, HarperCollins Publishers and Netgem. Each story includes Business Needs, Solution and Benefits of the cloud solution provided by Microsoft. [3]
AWS reports $3.2 billion in revenue in Q3 2016, up 55% over last year | VentureBeat | Cloud | by Jordan Novet. (n.d.). Retrieved from http://venturebeat.com/2016/10/27/aws-reports-3-2-billion-in-revenue-in-q3-2016-up-55-over-last-year/
This source provides with year-over-year growth for Amazon Web Services. Also, it provides analysis of Q3 results of AWS. [1]
Cloud Computing Customer Showcase | vCloud Air by VMware. (n.d.). Retrieved from http://vcloud.vmware.com/explore-vcloud-air/customer-showcase#
This source is from the VMware website itself, it contains customer stories in the form of videos. VMware’s clients express that how implementing hybrid cloud has improved their productivity and reduction in costs. Few of their clients who implemented Hybrid cloud solution include Intercontinental Hotels Group, Lumeta Corporation, Medtronic and Bluefin Solutions. [2]
STRENGTHS:
Amazon Web Services:
Amazon has compute capacity in use that is more than combined compute capacity of 14 other providers [5]
Amazon has massive number of customers, along with a wide range of tools and features available [14]
Microsoft Azure:
Microsoft is a leading provider of infrastructure and platform services along with easy interoperability with their on-premises infrastructure [5]
VMware:
vCloud Air is a VMware-virtualized offering.
RackSpace:
Works with host of other vendors and products as identified under “Recommended Uses” part of RackSpace introductory slide (slide #)
RackSpace has focus in infrastructure with rapidly elastic cloud compute and storage resources
CAUTIONS:
Amazon Web Services:
Customers must proactively seek the depth of sales and solution architecture engagement they need to be successful; this may require professional services, not just support [5]
Organizations that cannot quickly take advantage of new capabilities will not receive the full benefits of AWS's rapid introduction of new services and expanded capabilities for existing services [5]
Microsoft Azure
It has been aggressively recruiting managed service and professional services partners, but many of these partners lack extensive experience with the Azure platform, which can compromise the quality of the solutions they deliver to customers [5]
RackSpace
System integrators and outsourcers may want to acquire their way into a stronger position in these two markets, but an acquisition of Rackspace could compromise its customer service culture. If Rackspace remains independent, it will face increasingly fierce competition from large technology and service providers across all of its cloud-related businesses. [5]
Recent collaboration between VMware and AWS allows companies to run VMware across internal servers and AWS public cloud infrastructure. [16]
Customers can run any application across vSphere-based private, public and hybrid cloud environments. [16]
IT departments can simply deploy and manage VMware workloads across all their on-premises and AWS environments as before. [16]
This partnership would reduce the challenges and inefficiencies involved with moving workloads back and forth between private data centers and the public cloud. [16]
The information about the cloud transition process is from [12]
Identify your business drivers — What are you actually trying to accomplish from a business perspective? What are your enterprise initiatives, key objectives, and targets? Look for growth drivers as well as risk mitigation drivers [13].
Get educated — What business opportunities does Cloud Computing present? What are the advantages, disadvantages, and key factors that Cloud brings to the table? What cost models, value models, solution architecture, and infrastructure design changes are required in order to take advantage of Cloud Computing? What impacts does cloud have at the enterprise, division, and individual project basis? [13]
Articulate a value proposition — How do you see Cloud Computing supporting one or more of the drivers identified in the first step? There are a variety of reasons that an organization might choose to adopt Cloud (reduce maintenance costs, scale support costs during peak system usage, support after-hours service requests, business continuity etc.). Identify and clearly articulate the Cloud value proposition(s) for your enterprise that are applicable given your business drivers [13].
Define one or more scenarios — With an understanding of the value propositions that you are targeting, it is now time to get specific and define scenarios or use cases for applying Cloud Computing to address one or more of the business drivers previously identified [13].
Produce a roadmap – Using an “as-is” and “to-be” modeling technique, identify the gaps that exist between the current state of your enterprise and the desired future state for capitalizing upon Cloud. Next, define a roadmap that shows how to move toward that cloud-enabled future state. It is critical that this roadmap include objective and measurable milestones for your organization to work toward [13].
Gain stakeholder buy-in — Throughout the adoption process, you will need to gain buy-in from various groups regarding this initiative. It is particularly important to do-so after defining the roadmap and prior to actually moving forward with it [13].
Establish governance —Governance ensures that we are all playing from the same playbook (vocabulary, portfolio, models, architecture, standards, metrics, etc.) and that the enterprise’s target objectives and risk factors are duly consider and investments are protected [13].
Invest in infrastructure — Depending upon adoption strategy, this may be very significant. If you are going to develop your own internal cloud or relatively simple (content-based routing proxy and possibly a service registry) if you intend to leverage an external cloud vendor [13].
Cloud pilot — The metaphor of a test pilot has been used consistently used for years to describe initial work done in a new area. The fact that we’re now piloting through clouds opens up a whole new set of possible puns to play around with. Setting those aside, the importance of proving out a single, definable test case that can prove out tangible value for your enterprise is essential. As with other pilot initiatives, it is important that you carefully select from a candidate set of possible projects. You need something big enough to count, but small enough to be successful. Your cloud mentor should assist in this process [13].
Enterprise roll-out — Provided that the pilot was successful, it is now time to move forward with the roadmap and look for additional opportunities to apply cloud solutions. This may involve moving existing solutions to the cloud, consuming cloud services, or delivering brand new capabilities that have never existed. Continue to expand the use of cloud within the enterprise so long as your solutions adhere to the governance guidelines that have been established, and they are consistent with your overall business drivers for the enterprise [13].
The future of cloud computing includes various key aspects that will shape the face of cloud by 2020.
The Internet of Things, the concept behind connected devices and networks, is expected to drive cloud computing forward in the next five years [18]
Adopting cloud technology should happen with a focus on analysis and refining corporate practices and plans.[18]
Hybrid cloud is the option to be considered when organizations increasingly look to find balance between the need to offload some services to the Cloud and manage some resources in-house[18]