The document summarizes the redesign of the LeagueCity.com website. It provides details on the current site including that it has over 1,500 pages and was created in 2009. It then discusses the process of redesigning the site over 8 months, including gathering feedback from focus groups and analyzing site analytics. The redesign created a more modern and easy to navigate site with mini-sites for city departments, improved features like a photo slideshow and video section, and addressed frequently searched topics and questions.

1. LEAGUECITY.COM
NEW AND IMPROVED
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2. CITY OF LEAGUE CITY & CIVIC PLUS
★ Kristi Wyatt - Director of Communications
★ Jaree Hefner - Communications Specialists
★ Jenna Simsen - Communications Specialists
★ Robert Kesler - Community Engagement Consultant/ Civic Plus
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3. THE CURRENT SITE
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4. THE CURRENT SITE
✓ Created in 2009
✓ Has over 1,500 pages
✓ Includes sub-sites For Police, Fire, EMS, & Library
✓ Includes a small picture slideshow on the home page
✓ Over time consistency of formatting and presentation was lost
✓ Includes tiered navigation that frequently falls off the page
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5. THE CURRENT SITE
✓ The second most visited page is search results
(homepage is #1). This indicates that many people
aren’t able to find information they need by using
the homepage navigation.
✓ Only 1 out of every 4 people who visit the site visit a
page other than the home page.
✓ Only 1 out of every 7 people visit more than 2
pages on leaguecity.com
✓ We have had over 30,987 searches on
leaguecity.com within the last year.
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6. WHAT WE ACCOMPLISHED IN THE
REDESIGN OF LEAGUECITY.COM
✓ Worked with staff to update every page of the
website and make sure that the information
residents request most from staff is easily found
on the site
✓ Eliminated broken links
✓ Redesigned the site to reflect the City’s new brand
and logo
✓ Streamlined the navigation
✓ Created mini-sites for City directorates, grouping
like services in an attempt to make leaguecity.com
more reflective of a virtual city hall
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7. THE PROCESS
✓ Two design concepts
✓ Nearly 500 photos
✓ Approximately 1000 man hours over 8 months
✓ Two focus groups - Focus groups included the City
Council as well as active citizens and board members
who contributed feedback to help the web team
addresses common concerns
✓ New “branded” look - Redesigning the website wasn’t
just about colors, but about branding and functionality
✓ Used analytics about visitors, page views, frequently
visited pages, and click throughs, to create a site that’s
more user-friendly
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8. THE PROCESS
ANALYTICS THAT DROVE THE PROCESS:
✓ Statistics for August 2012- August 2013
✓ Approximately 46% new visitors
✓ 54% returning visitors
✓ 1.9 million page views
✓ Most page views on a single day: approximately 6,000 views
✓ Worked to create a site that’s user-friendly for new and returning site visitors as well as residents and non-residents.
✓ Analytics show views come from all over the world including London (2,000 views), Paris (1,000 views) and
Barcelona (1,000 views) to give examples.
✓ We used this data and gathered more data to reorganize the site in a way that would make our most frequented pages and
most search subjects prominent on the site.
✓ We also did research within the City’s departments to find the most frequently asked questions and frequently
requested information for each department.
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9. NEW FEATURES✓ Branded - A design that fits the City’s brand of a recreational lifestyle, complete
with the new City logo
✓ An easier to use navigation menu - The old navigation menu expanded out in a
tiered fashion and some options extended off the page, making them hard to
access. The new navigation is all self-contained in the new mega menus.
✓ An expanded photo slideshow that better highlights upcoming events and
special announcements without cluttering the homepage
✓ Most popular pages listed on the homepage and the homepages of each of the
mini-sites.
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10. NEW FEATURES
✓ Video - The homepage now also features a video tab for the latest videos
produced by the City of League City
✓ Mini-sites for Parks, Public Works, Helen Hall Library, Police, Emergency Service
(Fire, EMS, Emergency management) and Planning and Development including
the option of calendars and newsflashes specific to those mini-sites
✓ New and improved CIP project pages
✓ The City’s visitor site and economic development sites also received makeovers
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11. A REVIEW OF FEATURES YOU MAY NOT BE UTILIZING
✓ League City Listens 311- Report a pothole, an overgrown lot or graffiti in a park
online. Use our League City Listens 311 button on the homepage
✓ Notify me - want to stay on top of specific City issues, get City Matters in your
inbox, or get a bi-monthly report from the Mayor? Sign up for “Notify Me”.
The button is on the homepage
✓ Blackboard Connect - Do you receive calls or texts from the City about
emergencies, traffic alerts or other community announcements? If not, sign up
for Blackboard Connect. Most landline phones are already in the system, but
use the button on the homepage to sign up for texts or phone calls to your
home or office
✓ Live Streaming of Council Meetings - watch live Council meetings with just a click
and watch archived meetings all on leaguecity.com/councilmeetings
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12. A REVIEW OF FEATURES YOU MAY NOT BE UTILIZING
✓ Online Services Button - a one stop shop for doing business with League City
virtually. Pay your bills, apply for a job or watch a council meeting. The links
are all there!
✓ Sign up for parks and recreation programs online - no more waiting in line to
sign up for t-ball or flag football. Do it all from leaguecity.com. Just use the
online services button
✓ Need information on services provided by other entities? We don’t handle them,
but we can help. Use our new “How do I” tab and report a streetlight out to the
power company, get information about mosquito control from the county, or get
school information! It’s all there
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13. Questions? Comments?
Please online message the web team
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