1.
JAN VON FEILITZEN
921, SE 7th Avenue
Pompano Beach, FL 33060
USA
janvonfeilitzen@gmail.com +786-491-9796 – Mobile
+786-228-9988 - Home
INTERNATIONAL OCEAN TRANSPORTATION EXECUTIVE
Results Driven Container Carrier Executive with a 35year career distinguished by achievements in the Latin America
and Asia Market, advancing international ocean transportation sales growth, oversee subsidiary organizations,
strategic business development and planning, sales & marketing, with a track record of strong client facing.
International Business Development
General Management and particular emphasis leading commercial teams, driving new products offerings,
in the Latin America region. Closely managed the establishment of APL’s agency network in Latin
America, domiciled with direct over sight of APL’s operations in Mexico and Brazil. Oversaw APL’s Country
Management and operations in Korea and Managed APL’s commercial initiatives, with regional
headquarters in Panama.
Leadership
Successful team builder adopting a positive and engaging decision making approach, empowering team
members to act independently and provide resources to achieve the task. Promote an environment of
continued learning and development, to attain a higher level of business unit performance.
Strategic & Commercial Thinking
In depth understanding of the Container Carrier Industry, deploying a commercial mindset, finding ways
to generate incremental revenue, optimizing cost and resources, required to achieve the objectives. Open
minded and change oriented, looking for new approaches, improve existing products and processes.
Client Relations
Actively pursues customer satisfaction ratings by focusing on customer needs, closed-loop feedback and
by establishing solid customer relationships.
Effective at establishing partnerships and collaborative networks, to build consensus and get buy-in on
shared goals, involving customers, partners, suppliers to deliver high quality results.
Operational Excellence
Excellent relationship management skills and a strong customer-centric approach to service excellence.
Built cohesive teams, at local levels to ensure organizational stability and optimum business results.
Promote and work towards cost savings initiatives that can develop into a competitive advantage.

2.
Jan von Feilitzen Page 2
PROFESSIONAL EXPERIENCE
APL, LTD Panama 2014 - 2016
Joined APL’s regional headquarters for Latin America, with domicile in Panama, as Commercial Head, overseeing the
commercial management for APL’s Liner Operation in Latin America. Responsible for the geographic management of
APL’s Commercial Operations, including the execution of regional sales plans and business development. Provide the
required guidance and leadership associated with the Latin America service network and infra structure (agency
management).
 Implemented in association with a global initiative the deployment of a new commercial structure in Latin America,
with clear front line roles, in order to sell better and serve more effectively, supported with improved
measurements(KPI’s), standardized throughout the region. Reduced the # of hours of exception handling (waste),
by sales representatives from 40% to < 10%, measured in hours.
 Directed the tactical execution of business sales plans, by sub-regions in Latin America, associated with enhanced
and larger networks with broader market coverage, Asia/US & Latin America, favorably impacting cargo volumes
primarily in the Asia trades exponentially.
 Realized new initiatives to enhance revenue flows associated with assessorial fee structures; demurrage and
detention, amongst others. Surpassed annual targets by 60%, strengthening APL’s competitive advantage in the
marketplace.
 Improved the performance of APL’s Agency network (nine in total), through the introduction of quarterly
evaluations. Focus given to the daily management of accounts receivables (DSO), container inventories, cargo
claims handling, sales measures, reduction of waste ($$) and organizational stability amongst others.
 Proactively seek to find ways to deliver value and respond quickly to customer needs, through a streamlined way
of dealing with the customer and how we best service them. Sponsored the Streamlining of the CS Facing Team
in Mexico, by centralizing CS to one location (Mexico City) for exception management and migrating transactional
work flows to a Service Administrative Center, located in Costa Rica. This initiative resulted in fixed cost savings
(headcount/office lease etc.). The project was completed within set time schedule.
 Promote a continuous learning culture by developing others and providing opportunities for challenge and growth.
Managed a remote team from Panama. Maintained regular performance reviews, twice per year, which allowed for
clarifying expectations and the opportunity to discuss areas of improvement and accomplishments and adjust
objectives in accordance with the market environment.
APL, LTD Korea 2011 - 2014
Joined APL Korea as Managing Director, overseeing the geographic management responsibility for APL, Ltd.
Directed the geographic management of APL’s Liner Operations, including the local policy development, process
information and support the business needs across multiple markets and service networks.
 Retained APL’s market share and leadership position amongst foreign flag carriers, vis a vis Korean flag carriers,
during an unreasonable challenging business environment, evidenced by soft demand and downward pressure on
rate levels. Given this situation, achieved a relatively high customer retention, primarily with Korean conglomerate
customers and expanded cargo volumes in the Latin America and European Trades, in the 15 – 20 %.
 Focused on achieving results with a high standard of quality, delivering significant cost savings initiatives
associated with the marine terminal operations of our vessels & land transportation (truck/rail). Several initiatives
were rolled out in 2012 and full year 2013, achieved savings of 30% > target. Implemented controls, with quarterly
p&l reviews, driving the proper behaviors and support collaboration across functional boundaries.
 Streamlined the organization across all functions, promoting an environment to develop new skills and personal
growth. This included succession plans for key managers, talent development, linking the development needs to
the company business plans. Retention levels > 90%.
 Awarded the honorary role as chairman of the Foreign Ship Owner’s Association (AFSRK), which allowed me to
further build important relationships with government authorities and industry peers, including the Busan Port
Authority, 5th
largest port in the world, (measured in Teu capacity).

3.
Jan von Feilitzen Page 3
APL, LTD Mexico City 2006 – 2011
Joined APL Mexico as Managing Director, overseeing the overall strategy and geographic management responsibility
for APL Liner and Logistics, Mexico. In 2009, the management responsibilities were re-structured, limited to core
activities associated with the Liner Division. Provided guidance and leadership to the company’s subsidiaries and other
entities operating in Mexico, (APL Logistics, APL Auto, Vascor and Grupo SLTC (JV).
 Expansion phase with resulting increase in capacity and sales figures, > 75%. Successful contract negotiations
and expansion of customer base in key sectors, such as the Automotive Industries, Retail, Consumer Electronics
and Agriculture industry.
 Delivered cost savings initiatives, associated with the re-negotiations of multi-year marine terminal vendors,
railroad vendors and anchor trucking companies. Sought important concessions during the down cycle year of
2009, leading to a competitive cost advantage, vis a vis competitor.
 Proactively sought to deliver value and respond quickly to customer needs. Oversaw the launch of a new Cargo
booking system, which improved the productivity of the CS org and increased the efficiencies in responding to
customer inquiries. customer specific scores achieved ratings >90% approval, during post implementation.
 Assumed the general management of APL’s Logistics division in Mexico, including warehouse and freight forwarding
services, 2006 – 2009. Expanded the customer base, with primarily retail sector customers. The multi-client facility
achieved > 85% utilization.
 Lead the organization through a severe down cycle, 2008 – 2009, with significant cost cutting measures, 15-20%
of G&A, while promoting a continuous learning culture and providing opportunities for new challenges and growth.
APL, LTD, Miami, FL 2000 - 2006
Joined APL’s Latin America Regional Headquarters, Miami, FL in the capacity as Trade Manager, within the APL Liner
Trade Division. Directed the creation and implementation of the go-to-market strategy to develop profitable business
across the Latin America region.
APL, LTD, Sao Paulo, Brazil 1998 – 2000
Assigned to the position as APL’s Owner’s Representative (Argentina / Brazil), with base in Sao Paulo, Brazil, within
the APL Liner Trade Division. Responsible for overseeing the establishment of APL’s operation on the East Coast of
South America, the tactical implementation of the business development and planning.
APL LTD, Miami FL. 1993 - 1998
Assigned to the position as Sales Manager, Latin America, with base in Miami, FL. within the APL Liner Division.
Responsible for overseeing the build-up of APL’s network and operations in the Latin America region, from the
establishment stage to growth stage.
APL, LTD, Mexico City, Mexico 1981 - 1993
Assigned to the position of as Mexico Country Manager (start - up stage) and Regional Sales Manager (growth stage).
Responsible for the establishment of APL’s operations in Mexico in collaboration with local vendors in the region, in the
interior and Cross Border operations.
APL, LTD, Oakland, CA. 1980 – 1981
Assigned to the position as Market Analyst. Performed research of potential new markets. Presented business cases
on the U.S. to Australia, Hawaii and Mexico trade, including the country infrastructure, major cargo flows, supply
demand and profit and loss / assumptions.

4.
Jan von Feilitzen Page 4
Education
University of Stockholm: Stockholm, Sweden, 1980
Degree: Civil Ekonom equivalent of a Master’s in Economics.
Thesis: How Swedish Industry manages its market penetration and sales to France and certain problems pertaining
to this.
Military training
Royal Svea Livgarde, Infantry Regiment. (1974 – 1975)
Completed the training as Infantry Group – leader, with the rank of sergeant.
Languages
Fluent in English, Spanish and Swedish. Conversational in French and German.
Professional Affiliations:
Chairman of the Foreign Ship Owner’s Association of Korea (AFSRK), Seoul, 2013 – 2014.
Director of the Association of Intermodal Transportation of Mexico (AMTI), Mexico City 2006 – 2011
Awards:
American President Club – several years.