2014 digital trends

1. 2014 Digital trends and problems Stockholm, January 2014 Janus Boye, J. Boye jb@jboye.com, @janusboye

2. 4 key trends

3. It is all about engagement incl. personalization & big data

4. The connected customer towards omni-channel

5. Empowering mobile users it is all about productivity

6. The digital agency as king makers they own the customer

7. 3 problems organisations are trying to solve in 2014

8. Become a digital business get a new mindset or go bankrupt

9. Connecting the dots digital is where brand and identity disconnects

10. From analytics to intelligence developing metrics to inform decision making

11. Many still don’t get the basics right

12. Many migrations in 2014 customers looking for the safe choice

13. Top brands struggle and are looking for friends to help them out

15. Lack of understanding CIO vs. CMO view

16. Lack of understanding community and culture fit

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