Sell Sheets for the Pinnacle Division of Glazer's in Missouri.

1. Missouri Holidays-2015
Holiday Pricing
September October November December
$67.10 $67.10 $67.10 $67.10

2. DARK HORSE WINE
dark horse ˈdärk ˈhȯrs noun
A competitor about whom little is known, but who unexpectedly wins or succeeds.
AN UNEXPECTED WINNER
BOLD wines that
exceed expectations
by over-delivering
on quality for the
price in product,
packaging, and
tone.
 Growing Rapidly • Dark Horse is the #1 Growth Brand in ALL WINE!
• #1 Contributor of New Dollar and Volume Sales –
exceeding Cupcake, Bogle, & 14 Hands combined.
 Winning Varietals In $7-10, Dark Horse is already…
• #4 Red Blend
• #5 Cabernet Sauvignon
• #6 Sauvignon Blanc
• #9 Merlot
• #10 Chardonnay
 Outperforming the
Competition
• Already #10 Brand in the $7-10 category based on both
dollar and volume sales.
• Cabernet: Scanning at 185% of Cupcake
Dark Horse is on

3. NEW! Dark Horse Pinot Noir
Beth Used: To Achieve:
Central Coast Pinot in the
blend
Bright cherry fruit
Grenache and Gewurztraminer
in the blend
Notes of rose petal
and lavender
Rapid sur lie aging Creamy mouthfeel
and velvety body
Cold fermentation in cone
sweep tanks
Soft, supple tannins
2014 Dark Horse Pinot Noir
showcases luscious flavors of
cherry balanced with light oak, a
hint of rose and spice, and a rich,
velvety finish.
2014 Dark Horse Pinot Noir is IN Missouri!!
Winemaker Beth Liston has created a unique
blend that outperforms its competition…
In-Store Merchandising
Distribution
• All SIX SKUs in distribution
Shelf
• Adjacent to Cupcake, Bogle, (or highest moving item)
• Not on bottom shelf
Cold Box
• Chardonnay
• Sauvignon Blanc
Display
• 24+ Case Display w/ All Varietals Represented
Promotion
• POS: Bins, Carton Riders, Neckers, Shelf Talkers, Shelf Strips, Posters

4. Poster
Sequence # 483489
Carton Rider
Sequence # 483499 Shelf Strip Sequence # 483494
Neckers
Red Blend # 483504
Cabernet # 483479
Chard # 483509
Merlot # 483514
Sauv Blanc # 483519
Shelf Talker
Sequence # 483484
September Theme: Gourmet Cooking
DEC POS: “And to All a Bold Night”
Shelf Talker
Sequence # 484329
Shelf Strip Sequence # 484344
Carton
Rider
Sequence
# 484339
Neckers
Sequence # 484334

6. ©2015 International Wine Merchants, Ltd., Modesto, CA. All rights reserved.
Premium 3L Wines
Month Price
September $83.95
October $83.95
November $83.95
December $83.95
Month Price
September $71.40
October $75.60
November $71.40
December $75.60

7. 21% 19%
14%
9%
5%
2% 1%
PREMIUM BOX LUXURY SUPER
PREMIUM
ULTRA
PREMIUM
PREMIUM ECONOMY BOX ECONOMY
GLASS
$changevs.YA
23% 21% 12% 9% 11% 3% 0%
5-Year CAGR
PREMIUM BOX IS ON FIRE!
CONSUMERS OF PREMIUM BOX
ARE HIGHLY VALUABLE
Item Buy Rate¹ Purchase Cycle¹ Basket Size²
9.3
23.2
Popular High Tier Box
$78.2
2
$83.0
3
Popular High Tier Box
High Tier Box is more than
2x the rate of Popular
High Tier Box is purchased
6 days more quickly
Total ring is higher when
High Tier Box is in the
basket

8. Primary Benefit Quality Freshness
SRP $19.99 $17.99
SKUs 5 Red, 1 White 4 Red, 3 White
Wine Style Full-Bodied Lighter, Aromatic
Target Consumer “Boomer Empty Nester” (Older) Fresh Seeker (Younger)
Key Claim Best-tasting box wine Stays fresh for 30 days after opening
Placement on Shelf
Next to Black Box Next to Bota Box
8
TWO UNIQUE GALLO OFFERINGS

9. VIN VAULT VOTED “OVERALL
BEST TASTING” BOXED WINE
TASTING PANEL MAGAZINE, MAY 2015

10. • Look for Ads running on Yahoo!
Fantasy Football pages
beginning August 15th
• Vin Vault will garner 54 million
impressions through the Yahoo!
Fantasy Football site + app
• Dynamic Webpage Ads:
• “Cheers to the best team” – Ad served
specifically to the league leader
• “The Sleeper Pick” - Best Tasting Boxed
Wine
• “Cheers to Week X” – Will update and
remind of season week number
YAHOO! FANTASY FOOTBALL
PARTNERSHIP
©2015 International Wine Merchants, Ltd., Modesto, CA. All rights reserved.

11. Sparklin
g
Refre
shin
g
Domestic/
Import
Premium
Whites
Domestic/Import
Premium Reds
Premiu
m
3L Box
Domestic/Import Popular
Whites & Reds
(Flow by Brand: 750mL 
1.5L)
Economy
Glass
Alt Pkg
187mL
Tetra
Economy
Box
Large SetSmall Set
MISSOURI’S WINNING STANDARDS
• Vin Vault to the right of Black Box
• TNG to the right of Bota Box
• At least two facings of each varietal
• More total facings then the competition
– VLT count > Black Box Count
– TNB count > Bota Count
• Eye level placement (as opposed to top or bottom shelf)
– Large sets: top-to-bottom blocking
• Signage should read “Premium Box”
• Pricing: TNG should match Bota
• Pricing: VLT $19.99 everywhere

12. Bins
(holds four cases)
Carton Rider
Shelf Talker
3L BOX POINT OF SALE
Sticker
(for use on POS only)
Carton Riders