Results-focused leader known for creating innovative communication strategies that inspire and engage audiences—whether customers, donors, shareholders or employees.

1. Laguna Hills, CA 92653
(949) 829-3683
janischamoun@gmail.com
online portfolio: http://www.linkedin.com/in/janischamoun
COMMUNICATIONS LEADER
Results-focused leader known for creating innovative communication strategies that inspire and engage
audiences—whether customers, donors, shareholders or employees.
PROFESSIONAL EXPERIENCE
Her Own Desk, Laguna Hills, CA (previously Minneapolis, MN), 2008 to present
WRITER, EDITOR, GRAPHIC DESIGNER AND STRATEGIST (part time)
• Write and edit press kits, brochures, manuals; social media consulting, eblasts.
TRAVELHOST Magazine of Southeastern Minnesota, Rochester, MN, 2006 to 2008
PUBLISHER / EDITOR
• Launched and published a quarterly 64-page magazine targeted to Mayo Clinic visitors. Responsible for
editorial content, magazine layout, ad sales, graphic design, marketing and strategic planning.
• Established destination marketing co-ops including retailers, restaurants, attractions and tourism
organizations. Built relationships with over 100 new advertisers and hoteliers.
Regis Corporation (NYSE: RGS), Minneapolis, MN, 2003 to 2006
DIRECTOR, CORPORATE MARKETING AND COMMUNICATIONS
Developed corporate communications efforts for rapidly growing $3.2 billion public company with 57 brands,
13,000 hair salons and 88,000 employees. Directed media relations, public affairs, internal/ external
communications, product publicity, trade shows and events, annual report, cause marketing and corporate
marketing programs.
Grapevine Communications, Lakeville, MN, 1996 to 2003
FREELANCE WRITER, EDITOR AND STRATEGIST
Capabilities brochures, PowerPoint sales presentations, advertisements, trade show displays and press
releases for Carlson Travel Group, Carlson Marketing Group, Carlson Destination Marketing Services and
Asset Marketing Services.
Carlson Companies Inc., Minneapolis, MN, 1985 to 1996
Ø DIRECTOR OF ADVERTISING, Carlson Travel Network
Ø DIRECTOR OF NATIONAL MARKETING, Carlson Wagonlit Travel, (1990 to 1996)
Led 16-person department and managed $7 million budget for national brand awareness programs,
market research, creative development and print media placement of inquiry-generating advertising,
promotions and communications for over 1,200 franchised and company-owned retail travel agencies
across the North America and Europe.

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EDUCATION
UNIVERSITY OF ST. THOMAS, St. Paul, MN. Studies toward Masterʼs in Business Communication. GPA:
3.75. Organizational Communications, Communications Technology, Advanced PR Writing
MINNESOTA STATE UNIVERSITY – MOORHEAD, Moorhead, MN. Presidential Scholar. Bachelor of
Science in Mass Communication GPA: 3.4
UNIVERSITY OF IDAHO, Moscow, ID. National Student Exchange Program, junior year. GPA: 3.75
PERSONAL INTERESTS / ACTIVITIES
Percussionist, Laguna Concert Band, 2011 to 2014.
Timpanist, Golden West Pops, 2011 to present.
Washboard, Good Time Dixieland Band, 2012 to present.
Editor, BMW Motorcycle Owners’ Association of MN Newsletter, Riding Matters, 2010.
Board President, Dakota Valley Symphony, Burnsville, MN, 1999—2007.
l Led strategic planning initiative resulting in a name change and re-branding for the organization.
l Designed new logo, season brochures, direct mail campaign, fundraising letters; launched PR effort, created
patron and donor database; created first website, www.dakota valleysymphony.org.
l Created and co-chaired annual “Mardi Gras Costume Ball” fundraising event.
See my online portfolio at: http://www.linkedin.com/in/janischamoun