Personal Brand Exploration

1. PERSONAL BRAND EXPLORATION
Janene Hachemeister
Project & Portfolio I: Week 1
JULY 3rd, 2022

2. I am a caring person who looks to help
everyone succeed. As a child my family was not
rich financially but full of love for one another.
This love helped me know the importance of
building and maintaining relationships both
personal and business. I have a combined 15+
years in Multi Media Sales. My goal is to
continue to learn so I can educate others and
self improve.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Web & Digital Interface Designer
• Web Developers
• Search Marketing Strategist
BRAND ARCHETYPE - Caregiver, I
focus on helping, supporting and
nurturing others through marketing
sales, creation and maintaining
process.
Marketing for Digital Marketing

4. Creative and Digital Marketing
TARGET AUDIENCE
Dave Taylor
Outreach Plan:
• Must complete a short reason for contacting.
• I will reach out via LinkedIn to contact Dave.
• I will followup with an email within a week.
Chief Creative Officer at
Seven Mountains Media
Nickle LaMoreaux
Outreach Plan:
• Review her history with the company.
• Connect through LinkedIn.
• Followup via LinkedIn message.
Glenn Cademartori Outreach Plan:
• Find out more about him through google search.
• Message through LinkedIn.
• Stop in to set up a meeting with him.
Vice President Marketing at
Mount Airy Casino Resort
Chief Human Resource Officer
at IBM

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Work with my current employer to obtain digital
marketing experience.
‣ Build a portfolio of website and digital designs.
10 projects within a the year after graduating in
2023. While continuing my current position
apprentice with our creative and digital team.
Mid Term: (2024)
• Move into a position that is more digital marketing.
‣ Either with current company or creating a side
business to hone my capabilities. Continue
building a portfolio adding 25 more projects
within 2024.
Long Term: (2025)
• Work with a top industry to focus on one specific
business to manage their marketing efforts. Through
all aspects of marketing
‣ By working with top well known company
locally or internationally.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Multimedia
SOFT
HARD
Expert
Sales and Marketing Expert
Time Management Expert
Communication Expert
Computers and Electronics
SOFT
HARD
Adept
Software Technology Adept
Customer Service Expert
Communication Expert

7. I help my clients achieve their goals by
consistent open communication.
PROMISE

8. CREDENTIALS
Work Experience:
• Regional Multimedia Sales Executive
• Business office manager
Education:
• Business Writing, Social Media writing, The
Writing Process- Creative Writing
Certificate,Northampton Community College
• Digital Marketing A.A.S., Full Sail University (Exp. 2023)
Awards:
• Certified Sandler Bronze Training
• Display Advertising Primer MarketMotive
• Digital Diamond Gatehouse Media Elite
• 2nd place award in Business Building
campaign
• Google Adwords Certified
• RAB Radio Sales Certified
• Propel Marketing Certified
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Reno Hart
Industry Experience:
• I do not see any Industry Specific
Experience
Education:
• South Puget Sound Community College
• LinkedIn Classes - Building a portfolio with Adobe
Portfolio and what comes next is future creating the
web.
Leadership Experience:
• Shift Supervisor
Skills and Proficiencies:
• Social Media /Content Creation - 0 endorsements
• YouTube Marketing - 0 endorsements
• Facebook Marketing- 0 endorsements
Janene Hachemeister
Overall Online Presence:
• 42 connections, no banner image customized,
professionalism of headshot, not a very detailed profile
, No published articles, not sure if he is active on other
social media, their LinkedIn URL is not customized
• Grade: Average, 65 out of 100
Industry Experience:
• 15 years Multimedia Sales Executive
Education:
• High School Diploma
• LinkedIn Classes for CMS for Web Design and
mapping the modern web design process
Leadership Experience:
• Management Experience
Skills and Proficiencies:
• Social Media - 57 endorsements
• Advertising— 53 endorsements
• Email marketing- 43 endorsements
• Online Marketing- 19 endorsements
• New Business Development- 27 endorsements
Overall Online Presence:
• 7,100 connections, banner image is not customized,
professionally taken headshot, could use more details
in profile information, no published articles, active on
other social media, LinkedIn URL is not customized
• Grade: Average, 70 out of 100

10. COMPETITION
Maya Eapen
Noteworthy Experience:
• IBM Designer
• UX Research & Design Internship/Start English Now
• UNOPS- Graphic Web Design Internship
• Thence- Visual Communications Internship
Janene Hachemeister
Industry Experience:
• 10 months Visual Designer
• 18 months Internship various
companies
Education:
• Parsons School of Design- The New School
• Indian School of Design and Innovation
Skills and Proficiencies:
• Principle- 1 endorsements
• Adobe XD- 1 endorsements
• HTML/ CSS- 1 endorsements
• Graphic Design-1
• Product Design-1
• Adobe Illustrator-1
Overall Online Presence:
• 400 connections, No banner image customized,
professionalism of headshot, not very detailed profile,
no published articles, active on twitter and has a
personal website, her is LinkedIn URL is not
customized
• Grade:Average, 80 out of 100
Industry Experience:
• 15 years Multimedia Sales Executive
Education:
• High School Diploma
• LinkedIn Classes for CMS for Web Design and
mapping the modern web design process
Leadership Experience:
• Management Experience
Skills and Proficiencies:
• Social Media - 57 endorsements
• Advertising— 53 endorsements
• Email marketing- 43 endorsements
• Online Marketing- 19 endorsements
• New Business Development- 27 endorsements’
Overall Online Presence:
• 7,100 connections, banner image is not customized,
professionally taken headshot, could use more details
in profile information, no published articles, active on
other social media, LinkedIn URL is customized
• Grade: Average, 70 out of 100

11. BRAND POSITION
For local businesses who need digital marketing
services, I provide personal attention throughout
the marketing process because I feel the need to
make sure all steps are completed to ensure your
satisfaction and most of all your return on
investment.
“CAREGIVER”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Design+ Marketing Summit - Creative Pro
‣ July 18-19 | Online Event
• NEPOOL Markets Committee Summer Meeting
‣ July 12| Online Event
• Developing Applications with Google Cloud-Jellyfish Training
‣ August 2 | Virtual Classroom
Digital Marketing
• Primary Content: I will place my work once completed and
consumers testimonials would help highlight my “Caregiver”
Brand Archetype
• Primary Tools: LinkedIn Monthly and branding website
• Website:I will like to place the work that I am proud of with a
testimonial from clients to show that I walked them through the
process and made sure they were satisfied with the results.

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? One the is in the industry and willing
to guide me What experience and/or lifestyle should
they have? I would like them to be successful and enjoy
what they do.
Formal Education
• Complete my Digital Marketing A.A.S. Degree 2023
Technical Skills
• Graphic Design Course, LinkedIn Learning , September
2022
• Web Design Course, LinkedIn Learning, October 2022
• Digital Marketing Bachelor’s Degree, Full Sail University
2024
Soft Skills
• Adaptability - LinkedIn Learning August 2022
• Work Ethic- Linked In Learning August 2022
• Leadership- LinkedIn Learning August 2022

14. Janene Hachemeister
You know how websites are not responsive or ADA compliant? Well, what I
do is create attractive responsive and ADA compliant websites. In fact, I
have saved many companies from being fined for non compliance.

15. REFERENCES
About pg. [Dave Taylor] Retrieved July 3rd, 2022. LinkedIn.
https://www.linkedin.com/in/dave-taylor-37844785/
About pg. [Glenn Cademartori] Retrieved July 3rd, 2022.
LinkedIn.
https://www.linkedin.com/in/glenn-cademartori-9254922/
About page [Janene Fischer Hachemeister] Retrieved July 3rd,
2022. LinkedIn.
https://www.linkedin.com/in/janene-hachemeister-952a08b3/
About page [Maya Eapen] Retrieved July 3rd, 2022. LinkedIn.
https://www.linkedin.com/in/maya-eapen-9a1508180/
About pg. [Nickle LaMoreaux]. Retrieved July 3rd, 2022.
LinkedIn.
https://www.linkedin.com/in/nickle-lamoreaux/
About page [Reno Hart] Retrieved July 3rd, 2022. LinkedIn.
https://www.linkedin.com/in/reno-hart-122616192/
Affiliated Marketing Animated tag world cloud, text design
animated seamless loop (N/A) Retrieved July 3rd, 2022 From:
https://www.dreamstime.com/k-affiliate-marketing-animated-
tag-word-cloud-text-design-animation-seamless-loop-cg-k-
affiliate-marketing-animated-tag-word-cloud-video192047654
Image Author Unknown. (N/A) “Digital Marketing Diagram.”
Indian. School of Digital Marketing Management & Technology
https://isdmmt.com/digital-marketing-overview/digital-
marketing-essentials-award/
National Center for O*NET Development. O*NET Online Help:
Find Occupations. O*Net Search Marketing Strategist.
Retrieved July 3rd, 2022 from:
https://www.mynextmove.org/profile/summary/13-1161.01
National Center for O*NET Development. O*NET Online Help:
Find Occupations. O*Net Web & Digital Interface Designers.
Retrieved July 3rd, 2022 from:
https://www.mynextmove.org/profile/summary/
15-1255.00
National Center for O*NET Development. O*NET Online Help:
Find Occupations. O*Net Web Developer . Retrieved July 3rd,
2022 from:
National Center for O*NET Development. O*NET Online Help:
Find Occupations. O*Net Web Developers Retrieved July 3rd,
2022 from:
https://www.mynextmove.org/profile/summary/15-1254.00
No Author (N/A) Everything You Need to Know About Web
Accessibility Compliance & Legislation. AccessiBe.
https://accessibe.com/compliance?utm_feeditemid=&utm_devi
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