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Assignment 2-6
1. -Design thinking can help you explore more ideas if it is done
in the beginning.
Design Thinking, Tim Brown
Design, Business, and Innovation Janel Santana
2. -Taking a human-centered approach reflects what consumers
want.
Design Thinking, Tim Brown
Design, Business, and Innovation Janel Santana
3. -Factoring in human behavior, needs, and preferences helps
produce innovation.
Design Thinking, Tim Brown
Design, Business, and Innovation Janel Santana
4. - What other ways can you make design thinking part of the
innovation drill?
Design Thinking, Critical Question 1
http://www.cmegroup.com/education/design-thinking-as-an-innovation-process.html
Design, Business, and Innovation Janel Santana
5. Design Thinking, Critical Question 2
-What is a successful example of a human-centered approach?
https://www.wired.com/insights/2013/12/human-centered-design-matters/
Design, Business, and Innovation Janel Santana
6. “Going Deeper, Seeing Further…”
- A more competitive approach to design is through a more
ethnographic method to find what consumers value most.
Design, Business, and Innovation Janel Santana
7. “Going Deeper, Seeing Further…”
- Our linear interpretations should fill a deeper gap that will sustain
a long-term innovative advancement, seeking what's significant.
Design, Business, and Innovation Janel Santana
8. “Going Deeper, Seeing Further…”
- Analogous cases help to approach innovation by revealing new
insights, guiding us to rethink how we interpret things.
Design, Business, and Innovation Janel Santana
9. “Going Deeper, Seeing Further…”
- Corporate ethnographers use open-source interpretation to
collaborate with other designers, business people, innovators,
consumers, and customers.
Design, Business, and Innovation Janel Santana
10. “Going Deeper, Seeing Further…”
- Corporate ethnographers will play a major role in helping
companies understand complex human issues with their
engagement to understand the customers needs and desires.
Design, Business, and Innovation Janel Santana
17. • One of the girls observed, didn’t show much enthusiasm to be
there.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
18. • During drills, the players seemed to be more sluggish.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
19. • A few girls seemed to be quiet and too themselves during practice.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
20. • A couple of girls observed, seemed to lack energy to throw the
ball on the field.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
21. • Through observation, there seemed to be a lack of hydration
and a need for energy during rugby practice.
Design, Business, and Innovation Janel Santana
Ethnographic Research Observations
22. Interviewing Humans
• Interviews contain a three-part structure which include the
introduction and warm-up, the body of the interview, and the
conclusion.
Design, Business, and Innovation Janel Santana
23. • Start each interview genuinely, followed by a clear description of
the goal.
Design, Business, and Innovation Janel Santana
Interviewing Humans
24. • Stay focused on what the interviewee is saying while also making
sure answers are specific, not vague.
Design, Business, and Innovation Janel Santana
Interviewing Humans
25. • A key note to remember is that the interview is not about you so
don’t veer off topic with personal stories.
Design, Business, and Innovation Janel Santana
Interviewing Humans
26. • Make sure to come prepared with background information and a
list of questions for the individual while trying not to provide too
much information, so it won’t influence the response.
Design, Business, and Innovation Janel Santana
Interviewing Humans
29. Interview Findings
• There seems to be a need for a more convenient source of
hydration to fuel the players through practice.
Design, Business, and Innovation Janel Santana
30. Peer to Peer Documentation
Design, Business, and Innovation Janel Santana
31. Peer to Peer Documentation
Design, Business, and Innovation Janel Santana
32. Peer to Peer Documentation
Design, Business, and Innovation Janel Santana
33. Peer to Peer Documentation
Design, Business, and Innovation Janel Santana
34. Peer to Peer Documentation Findings
• Players look like they are out of breathe.
Design, Business, and Innovation Janel Santana
35. • A few of the players seem to be running far behind, trying to
catch up.
Design, Business, and Innovation Janel Santana
Peer to Peer Documentation Findings
36. • Some of the girls have a tired, disgruntled look on their face.
Design, Business, and Innovation Janel Santana
Peer to Peer Documentation Findings
37. Desk Research, Business Sites
Soylent competitor Ample wants to make healthier meal replacements
• Consumers are lacking a meal replacement shake that better suits individuals different
dietary needs.
http://money.cnn.com/2016/09/23/technology/ample-soylent-competitor/index.html
Design, Business, and Innovation Janel Santana
38. Gatorade Goes Organic as Pepsico Joins Natural-Product Push
• There is a need for a more organic source of hydration.
http://www.bloomberg.com/news/articles/2016-08-30/gatorade-goes-organic-as-pepsico-joins-natural-ingredient-push
Desk Research, Business Sites
Design, Business, and Innovation Janel Santana
39. ‘Smart Vessels’quencha non-existentthirst
• There is a lack of remembering when to hydrate on a daily basis.
Desk Research, Business Sites
Design, Business, and Innovation Janel Santana
https://www.ft.com/content/f4941182-8d1e-11e5-a549-b89a1dfede9b
40. Pepsi unveilslow-calorieGatorade ‘G2’
• There is a need for non-carbonated drinks.
http://money.cnn.com/2007/09/07/news/companies/pepsi_newproducts/index.htm
Desk Research, Business Sites
Design, Business, and Innovation Janel Santana
41. Beyonce Goes From Lemonade to Watermelons With Juice Investment
• There is a need for a different source of natural hydration for health conscious
consumers.
Desk Research, Business Sites
Design, Business, and Innovation Janel Santana
http://www.bloomberg.com/news/articles/2016-05-03/beyonce-goes-from-lemonade-to-watermelons-with-juice-
investment
