Wondering if your business should have the presence on Pinterest? This guide will provide you with detailed explanation on why you should you Pinterest and how to use Pinterest for business along with the tips for managing your Pinterest presence.

2. DISCOVERY
RESEARCH PRODUCTS, BRANDS, TIPS
COLLECT IDEAS
KEEP TRACK OF INFORMATION
10 MM
MONTHLY USERS

3. 67.8% OF USERS
FEMALES
40.2% OF USERS
25-44 YEARS OLD
63,8% OF USERS
DON’T HAVE
CHILDREN
DATA SOURCE: COMSCORE CANADA

4. 1. CONNECT WITH FEMALE CUSTOMERS
2. EXPRESS BRAND VALUES BEYOND PRODUCT OR SERVICE
3. BUILD RELATIONSHIPS BY PROVIDING USEFUL INFO
4. Humanize Your Brand
5. INSPIRE ACTION

5. WEEKDAYS: WEEKENDS:
12 AM TO 2 PM
8 PM TO 1 AM
SATURDAYS
BEFORE 12 AM
POST ABOUT:
MONDAY - FITNESS
TUESDAY - GADGETS
WEDNESDAY - QUOTES
THURSDAY - FASHION
FRIDAY - HUMOR
POST ABOUT:
SATURDAY - TRAVEL
SUNDAY - FOOD

6. WHO IS YOUR TARGET AUDIENCE?
WOMEN MEN
CAN YOU POST GOOD IMAGES?
ARE YOU IN FASHION, DESIGN,
FOOD OR ART INDUSTRY?
YES
YES
NO
TRY OTHER PLATFORMS
TRY PINTEREST!
NO

7. PINTEREST ANALYTICS VIA BUSINESS ACCOUNT:
● PROFILE ANALYTICS: IMPRESSIONS, REPINS, CLICKS, ALL TIME STATS
● AUDIENCE ANALYTICS: DEMOGRAPHICS, INTERESTS
● WEBSITE ANALYTICS: USERS THAT GO FROM PINTEREST TO YOUR SITE
THIRD PARTY TOOLS:
● ALL MAJOR SM MONITORING TOOLS: RADIAN6,
SYSOMOS, BRANDWATCH
● SPECIALIZED TOOLS: CURALATE, PINALYZER, OCTOPIN

8. B2C IS A PRIMARY FOCUS OF PINTEREST
● USERS ARE ACTIVE IN THEIR FREE TIME
● USERS RESEARCH THEIR HOBBIES, PERSONAL INTERESTS
● USERS LOOK FOR VISUALLY PLEASING CONTENT
B2B SHOULD STILL TRY PINTEREST IF:
● THEY ARE IN FOOD, DESIGN, ART AND CRAFTS, FASHION
OR BEAUTY INDUSTRY

9. WHY WHOLE FOODS IS
SUCCESSFUL ON PINTEREST?
THEY FOLLOW
4 SIMPLE RULES
1. PROVIDE TIPS
2. GO BEYOND YOUR PRODUCT
3. CREATE VISUALLY PLEASING IMAGES
4. INSPIRE ACTION

10. ENTERING PINTEREST THINK
ABOUT THE COST OF:
1. IMAGE PRODUCTION
1. PINTEREST MANAGER
1. ANALYTICS TOOL
YOU WILL HAVE TO PAY FOR HIGH QUALITY PHOTOGRAPHY OR
GRAPHIC DESIGN
YOU WILL NEED FULL TIME STAFF WHO WILL MANAGE YOUR
PRESENCE ON SOCIAL MEDIA PLATFORMS INCLUDING
PINTEREST
YOU WILL MOST LIKELY NEED TO USE SOCIAL MEDIA
MANAGEMENT TOOLS BEYOND PINTEREST ANALYTICS

11. ONE OF THE BEST RESOURCES
YOU CAN USE TO GET
STARTED ON PINTEREST
IS AN EBOOK
BY HUBSPOT
Download the ebook

12. 5 useful Pinterest analytics tools by Ann Smarty
Pinterest timing and frequency by Courtney Seiter
Everything You Need to Know to Get Started With
Pinterest for Business BY Ginny Soskey
ComScore Canada
Pinterest Launches Free Analytics Tool for Business
Accounts BY Corey Eridon
The Ultimate Guide to Mastering Pinterest for Marketing
BY Pamela Vaughan