Jane-Michèle Clark

Toronto, Canada Area Canada

Business Growth Specialist and Part-time MBA Professor at the Schulich School of Business

Advertising / Marketing / PR

Over the past decade, just about everything about business has changed… irrevocably. Business strategy must change accordingly. I can help. Brands must boldly declare who they are. In the recent economic crisis, many companies cast a wider net, trying to appeal to almost everyone. With multiple marques in a category doing similarly, the lines between the brands blurred; most brands no longer resonate deeply with anyone. It doesn't serve your business/ brand to be beige, bland or boring. You can't, however, be loud simply for the sake of making noise. Not only must you must offer a great product or service, one that offers solid value for the money, today's customers increasingly buy bra.