This Summer Training project report is based on telecom sector as the telecom sector is growing at a very good pace. This project titled on “A study on Factors required to Enhance the Efficiency and Satisfaction of Reliance JIO Retailers and Customers in the region Baddi (H.P)”is being conducted to identify factors and provide revolutionary 4G LTE coverage and high speed Wi- Fi services of Reliance JIO at all parts of Baddi city. The aim of the study is to identify the factors which required enhancing the scope, productivity, efficiency and satisfaction of distributors, retailers and customers to prefer the reliance jio products and services in Baddi region. This study is carried out through a pilot survey from 40 customers, 20 device retailers, and 40 connectivity retailers’ respondents. The results of the survey are analyzed using pie chart, bar chart and statics. The study makes efforts to ascertain the satisfaction level of retailers and customers of reliance jio. It helps to enhance the scope of jio retailers by finding the new retailers in Baddi region it also called expansion plan. It also help to increase the productivity of jio services and products by increasing the satisfaction levels of jio distributors, retailers &customers and it also help to enhance the efficiency of jio distributors, retailers, beat boy(market beat boy/FOS) by preparing the daily beat plan and road map. Give information to the jio customers and retailers about the jio plans and schemes. It helps to resolve the quick feedback problem of retailers by making the whatsaap group. The findings revealed that the maximum distributors, retailers &customers are satisfied but few are unsatisfied due to bad performance of beat boy, delay in feedback, and take long time for resolve the problem and networking problem.

1. 1
A
SUMMER TRAININGPROJECT REPORT
ON
“A STUDY ONFACTORS REQUIRED TO ENHANCE THE
EFFICIENCY AND SATISFACTION OF RELIANCE JIO RETAILERS
AND CUSTOMERIN THE REGION OF BADDDI (H.P)”
SUBMITTED IN THE PARTIAL FULFILMENT FOR THE REQUIREMENT OF
THE AWARD OF DEGREE OFMASTER OF BUSINESS ADMINISTRATION(MBA)
(2016-2018)
Under the Guidance of: Submitted By:
Prof.Dr.Poonam Bassi Janak Raj
16PBA036
SCHOOL OF MANAGEMENT STUDIES
BADDI UNIVERSITY OF EMERGING SCIENCE AND
TECHNOLOGY
MAKHNUMAJRA, BADDI, DISTT.SOLAN (H.P)-173205

2. 2
CERTIFICATE
This is to certify that Mr. Janak Raj has completed Summer Internship Training Project
entitled “A study on Factors required to Enhance the Efficiency and satisfaction of
Reliance JIO Retailers and Customers in the region Baddi (H.P)”under my guidance and
supervision. To the best of my knowledge, the present work is the result of her original
investigation and study. No part of the project has ever been submitted for any other degree
or diploma at any university.
The project is fit for the submission and partial fulfillment of the conditions of the award of
Masters of Business Administration.
Prof.Dr.Poonam Bassi
School of Management Studies
Baddi University of Emerging Science and Technology (BUEST), Baddi (HP)

3. 3
STUDENT DECLARATION
This is to declare that this Summer Training Project report on “A study on Factors required
to Enhance the Efficiency and satisfaction of Reliance JIO Retailers and Customers in
the region Baddi (H.P)” is a record of genuine work done by me under the guidance of
Prof.Dr.Poonam Bassi Faculty of School Of Management Studies, affiliated by Baddi
university of emerging science and technology in the partial fulfillment of the requirement
for Master of Business Administration.
Signature of the Student:
Student’s Name : Janak Raj
Roll No. : 16pba036

4. 4
ACKNOWLEDGEMENT
While conducting this report, I got support in many ways from many people. First, I am
deeply grateful to my project guide, Mr. Ajay Saklani (Jio Centre Manager (J.C.M)
Reliance Jio Infocomm Ltd., Baddi (Himachal Pradesh) who helped me with full devotion
and always supported me earnestly whenever it was needed. Without his guidance, mental &
moral support and academic inputs this report was not possible.
This Training report could never have seen the light of the day without his co-operation of
those Clients who participated in this. I am thankful to all of them for giving me their
valuable time.
I take this opportunity to express my deep sense of gratitude to Prof. Dr T. R Bhardwaj vice
Chancellor Baddi University of Emerging Science Technology (BUEST) and
Prof.Dr.Prashant Mehta Dean School of Management Studies Baddi University of
Emerging Science &Technology for this project.
I am also thankful to Project Coordinator Prof.Dr.Poonam Bassi (Faculty of S.M.S
department) for overall guidance and help.
My friends have been biggest support for me at every juncture of life. They manifested their
great interest in my research work also and always tried to make things easy for me.
A word of gratitude goes to my family members whose love; affection and understanding
have enabled me to complete this Endeavour with ease.
At the end, I thank to Almighty for giving me courage and strength to conduct this project
report.
Janak Raj
16pba036

5. 5
PREFACE
Master of Business Administration (M.B.A.) programmed is one of the most reputed
professional courses in the field of management. This course includes both theory and its
applications as per contents of its curriculum. Summer Training project report is an integral
part of Master of Business Administration programmed of Training and Placement. It
gives exposure to our practical knowledge and also to get interact with the various aspects
of present market conditions. Each student is required to undergo practical training, after the
completion of second semester examination.
The Training project programmers are designed to give the managers the future of the
corporate happenings and work culture. The real life situation is really different from the
stimulated exercise enacted in an artificial environment inside. The Training project
programmers are designed, so that the managers or tomorrow do not feel when the time
comes to take responsibilities.
The Training project report presented here is a result of my hard work. This project
helps me to learn about of working in Telecom Sector.

6. 6
TABLE OF CONTENTS
S.No. Description Page No.
A
B
Certificate
Student Declaration
2
3
C Acknowledgement 4
D Preface 5
E Executive Summary 7-8
1. Introduction of the topic 9-11
2. Industry profile 12-18
3. Company profile 19-36
4. Literature review 28-37
5. Scope of the study 38-39
6. Objective of the study 40-41
7. Research methodology 42-45
9. Data analysis and Data presentation 46-64
10. Findings 65-66
11. Limitation 67-68
12. Conclusion 69-70
13. Suggestions 71-72
14. Bibliography 73-74
15. Annexure 75-78

7. 7
EXCEUTIVE SUMMARY

8. 8
EXECUTIVE SUMMARY
This Summer Training project report is based on telecom sector as the telecom sector is
growing at a very good pace.
This project titled on “A study on Factors required to Enhance the Efficiency and
Satisfaction of Reliance JIO Retailers and Customers in the region Baddi (H.P)”is being
conducted to identify factors and provide revolutionary 4G LTE coverage and high speed Wi-
Fi services of Reliance JIO at all parts of Baddi city.
The aim of the study is to identify the factors which required enhancing the scope,
productivity, efficiency and satisfaction of distributors, retailers and customers to prefer the
reliance jio products and services in Baddi region. This study is carried out through a pilot
survey from 40 customers, 20 device retailers, and 40 connectivity retailers’ respondents. The
results of the survey are analyzed using pie chart, bar chart and statics. The study makes
efforts to ascertain the satisfaction level of retailers and customers of reliance jio. It helps to
enhance the scope of jio retailers by finding the new retailers in Baddi region it also called
expansion plan. It also help to increase the productivity of jio services and products by
increasing the satisfaction levels of jio distributors, retailers &customers and it also help to
enhance the efficiency of jio distributors, retailers, beat boy(market beat boy/FOS) by
preparing the daily beat plan and road map. Give information to the jio customers and
retailers about the jio plans and schemes. It helps to resolve the quick feedback problem of
retailers by making the whatsaap group. The findings revealed that the maximum distributors,
retailers &customers are satisfied but few are unsatisfied due to bad performance of beat boy,
delay in feedback, and take long time for resolve the problem and networking problem.
Capture all the details of the project from various primary and secondary recourses. The
variables are involved in this project:
1. Customers
2. Retailers
3. Area :
4. Latitude &Longitude {By using Smart phone app}

9. 9
INTRODUCTION OF THE TOPIC

10. 10
INTRODUCTION OF THE TOPIC
After the globalization of India economy in 1991 the telecommunication sector remained
one of the most happening sectors in India. The recent years witnesses rapid and dramatic
changes in the field of telecommunications. In the last few years more and more companies
both foreign, domestic, come into cellular service, service market and offers large number of
services to the people.
A consumer may be referred to anyone engaged in evaluating, acquiring, using or disposing
of services which he expects will satisfy his wants. If any producer makes out the marketing
programmer ignoring the consumer preferences, he cannot possibly achieve his ultimate
objectives. A manufacturer must plan his production and distribution to suit the consumer’s
convenience rather than his own. Therefore a marketer must know more and more about the
consumers, so that the products can be produced in such a fashion to give satisfaction to
them.
In the year of 1989, the number of cell phone users in India was zero. In the year
of 1999 the number of cell phone users has gone up by 13 lakh. In the year of 2000 the
number of cell phone users has risen by one million. Indian telecom sector added a staggering
227.27 million wireless mobile users in the 12 months between March 2010 and March
2011, while the overall teledensity has increased to 81.82% as of 30 November 2015, and the
total numbers of telephone phone users (mobile & landline) have reached 1009.46 million as
of May,2015.Now currently telephone subscriber (mobile & landline) is 1058.01 million
(May 2016).
The company is reconfiguring to meet the growing demand for mobileservices.It will
differentiate our mobile services from our competitors through ongoing investment in
technology, distribution and customer services, providing both a great customer experience
and competitive value.

11. 11
The companyis updating our retail footprint to a new Reliance JIO concept delivering a
differentiated customer experience. A core part of our promise to customers is to ensure that
their technical experts in store transfer all their personal data to their new LYF phone
allowing them to walk out of the store with their phone fully functional. Extensive trials of
our new concept store across all markets have shown significant increases in both sales and
customer satisfaction. The new concept will be rolled out globally over the next upcoming
years.

12. 12
COMPANY PROFILE

13. 13
COMPANY PROFILE
RELIANCE JIO
Jio's headquarters in RCP, Navi Mumbai
Formerly
called
• Infotel Broadband Services
Limited (2009 - 2013)
• Reliance Jio Infocomm
Limited (2013 - 2015)
Type Subsidiary
Industry Telecommunications
Headquarters Navi Mumbai, Maharashtra, India
Key people Sanjay Mashruwalla(Managing
Director)
Jyotindra Thacker (Head of IT)
Akash Ambani(Chief of Strategy)

14. 14
Products
Mobile telephony, broadband,
Wifi,Routerand 4G Data services
Jio Apps
MyJio, JioChat, JioPlay, JioBeats,
JioMoney, JioDrive, JioOnDemand,
JioSecurity, JioJoin, JioMags,
JioXpressNews, JionetWiFi
Parent Reliance Industries
Subsidiaries LYF
Website
www.jio.com
Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),[is
an upcoming provider of mobile telephony, broadband services, and digital services in India..
Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL),
India’s largest private sector company, is the first telecom operator to hold pan India Unified
License.Formerly known as Infotel Broadband Services Limited(IBSL), Jio will provide
4G services on a pan-India level using LTE technology. The telecom leg of Reliance
Industries Limited, it was incorporated in 2007 and is based in Mumbai, India.It is
headquartered in Navi Mumbai.

15. 15
RJIL is setting up a pan India telecom network to provide to the highly underserviced India
market, reliable (4th generation) high speed internet connectivity, rich communication
services and various digital services on pan India basis in key domains such as education,
healthcare, security, financial services, government citizen interfaces and entertainment. RJIL
aims to provide anytime, anywhere access to innovative and empowering digital content,
applications and services, thereby propelling India into global leadership in digital economy.
RJIL is also deploying an enhanced packet core network to create futuristic high capacity
infrastructure to handle huge demand for data and voice. In addition to high speed data, the
4G network will provide voice services from / to non-RJIL network.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles)
capable of offering fourth generation (4G) wireless services. RJIL plans to provide seamless
4G services using FDD-LTE on 1800 MHz and TDD-LTE on 2300 MHz through an
integrated ecosystem.
Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to provide
connectivity between South East Asia, South Asia and the Middle East, and also to Europe,
Africa and to the Far East Asia through interconnections with other existing and newly built
cable systems landing in India, the Middle East and Far East Asia.
RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”)
in Singapore which will allow it to buy, operate and sell undersea and/or terrestrial fibre
connectivity, setup its internet point of presence, offer internet transit and peering services as
well as data and voice roaming services in Singapore.
R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftop-
mounted telecom towers typically used by telcos, said the company executive quoted above.

16. 16
Monopoles, or ground-based masts (GBMs), are expected to double up as street lights and
surveillance systems, and provide real-time monitoring of traffic and advertising
opportunities.
The company, which plans to be rolled out commercial telecom service operations from
January, is currently in the testing phase for most of its offerings including 4G services, a
host of mobile phone applications and delivery of television content over its fibre optic
network.
R-Jio, meanwhile, faces its share of challenges in terms of return on investment and capturing
market share. The company, according to industry analysts, is expected to spend $8-9 billion
for the 4G roll-out. The company will battle for subscribers with leading telcos such as Bharti
Airtel Ltd, Vodafone India Pvt Ltd and Idea Cellular Ltd.
The Dominant Players
 Bharti Airtel --- 23% Market Share
 Vodafone India --- 18% Market Share
 Idea Cellular --- 15% Market Share
 Reliance Communications --- 12% Market Share
 BSNL --- 10% Market Share
 Aircel --- 8% Market Share
 TATA Infocomm --- 7% Market Share
 Others --- 7% Market Share
The services were beta launched to Jio's partners and employees on 27 December 2015 on the
eve of 83rd birth anniversary of lateDhirubhai Ambani, founder of Reliance Industries.

17. 17
Mr. Akash Ambani is being launched in business as a chief of strategy in Reliance
JIO,involved in day to day operations in business or Ms. Isha Ambani is involved in branding
and marketing.And thekey people are Sanjay Mashruwalla (Managing Director),Jyotindra
Tacker (Head of IT).

18. 18
Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. 2,50,000
crores on "Digital India" and said he expected the group's initiatives under it will create over
5,00,000 direct and indirect jobs.
"Digital India as company has seen empowers them to fulfil their aspirations.RelianceJIO
has invested over Rs. 2,50,000 crores across the Digital India pillars," Ambani said, adding:
"I estimate Reliance's 'Digital India' investments will create employment for over 5,00,000
people. " Ambani said the launch of Digital India initiative was a momentous occasion in an
information age where digitization was changing the way one lives, learns, works and plays.
It can transform the lives of 1.2 billion Indians using the power of digital technology.And as
well as "So 80 percent of the 1.3 billion Indians will have high-speed, mobile Internet. And
by 2017, company would cover 90 percent. And by 2018, all of India would be covered by
this digital infrastructure,"

19. 19
HISTORY
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services
Limited (IBSL) for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband
spectrum in all 22 zones in India in the 4G auction that took place earlier that year.Later
continuing as RIL's telecom subsidiary, Infotel Broadband Services Limited was renamed as
Reliance Jio Infocomm Limited (RJIL) in January 2013.
Acquisition & Subsidiaries:
 Acquired Infotel Broadband Services Limited in 2010.
 Technology - Rancore Technologies
 ILD & NLD - Infotel Telecom.
Agreements:
 An agreement with Ascend Telecom for their more than 4,500 towers across India.
(June 2014)
 An agreement with Tower Vision for their 8,400 towers across India. (May 2014)
 An agreement with ATC India for their 11,000 towers across India. (April 2014)
 An agreement with Viom Networks for their 42,000 telecom towers. (March 2014)
 Agreement with Bharti Airtel for a comprehensive telecom infrastructure sharing
agreement to share infrastructure created by both parties to avoid duplication of
infrastructure wherever possible. (December 2013)
 A key agreement for international data connectivity with Bharti to utilise dedicated
fiber pair of Bharti’s i2i submarine cable that connects India and Singapore. (April
2013)
 Agreements with Reliance Communications Limited for sharing of RCOM’s
extensive inter-city and intra-city optic fiber infrastructure of nearly 1,20,000 fiber-
pair kilometers of optic fiber and 500,000 fiber pair kilometers respectively (April
2013 / April 2014), and 45,000 towers (June 2013).

20. 20
Technology:
 Reliance Jio Infocomm is currently laying OFC across the country to offer Fiber to
the home/premises (FTTH). This fiber backbone will also help them to carry huge
amount of data originated from their 4G network as well as public Wi-Fi network.
 Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired
in 2010.
 Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately
paved to roll out of LTE-A network aggregation of both technology and both
spectrum band.
 At present in different cities of India Reliance Jio offers Wi-Fi services. Most of
these cities are in Gujarat, where Reliance Industries also have one of the largest
petro-refinery.
 Once commercially launched, Jio users can have access to Reliance
Communications’ 2G & 3G network.

21. 21
OPERATIONS
In June 2015, Jio announced that it will start its operations all over the country by the end of
year. However, four months later in October 2015, the company's spokesmen sent out a press
release stating that the launch was postponed to the first quarter of the financial year 2016-
2017.
Later in July, a PIL filed in the Supreme Court by an NGO called the Centre for Public
Interest Litigation, through Prashant Bhushan, challenged the grant of pan-India licence to Jio
by the Government of India. The PIL also alleged that Jio was allowed to provide voice
telephony along with its 4G data service, by paying an additional fees of just 165.8 crore
(US$25 million) which was arbitrary and unreasonable, and contributed to a loss of 2,284.2
crore (US$340 million) to the exchequer.
The Indian Department of Telecom (DoT), however, refuted all of CAG's claims. In its
statement, DoT explained that the rules for 3G and BWA spectrum didn't restrict BWA
winners from providing voice telephony. As a result, the PIL was revoked, and the
accusations were dismissed.
Beta Launch
The 4G services were launched internally to Jio's partners, its staff and their families on 27
December 2015. Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio,
kickstarted the launch event which took place in Reliance Corporate Park in Navi Mumbai,
along with celebrities like musician A R Rahman, actors Ranbir Kapoor and Javed Jaffrey,
and filmmaker RajkumarHirani.The closed event was witnessed by more than 35000 RIL
employees some of whom were virtually connected from around 1000 locations including
Dallas in the US.

22. 22
PRODUCT & SERVICES
RELIANCE JIO 4G BROADBAND
The company has launched its 4G broadband services throughout India in the first quarter of
2016 financial year. It was slated to release in December 2015 after some reports said that the
company was waiting to receive final permits from the government. Mukesh Ambani, owner
of Reliance Industries Limited (RIL) whose Reliance Jio is the telecom subsidiary, had
unveiled details of Jio's fourth-generation (4G) services on 12 June 2015 at RIL's 41st annual
general meeting. It will offer data and voice services with peripheral services like instant
messaging, live TV, movies on demand, news, streaming music, and a digital payments
platform.
The company has a network of more than 250,000 km of fiber optic cables in the country,
over which it will be partnering with local cable operators to get broader connectivity for its
broadband services. With its multi-service operator (MSO) licence, Jio will also serve as a
TV channel distributor and will offer television-on-demand on its network.
Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the
total 22 circles in the country, and also owns pan-India licensed 2,300 MHz spectrum. The
spectrum is valid till 2035.Ahead of its digital services launch, Mukesh Ambani-led Reliance
Jio entered into a spectrum sharing deal with younger brother Anil Ambani-backed Reliance
Communications. The sharing deal is for 800 MHz band across seven circles other than the
10 circles for which Jio already owns.

23. 23
Reliance jio’s vision for India is that broadband and digital services will no longer be a
luxury item ,Rather convert it into a basic necessity that can be consumed in abundance by
consumers and small businesses .The initiatives are truly aligned with the Government of
India's ‘Digital India’ vision for our nation.
• Digital Healthcare
• Affordable Devices
• Jio Drive
• Digital Education
• Digital Currency
• Digital Entertainment and social connectivity
LYF SMARTPHONES
In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets enabled
with voice over LTE (VoLTE) feature. Through this, it plans to offer 4G voice calling
besides rolling out high-speed Internet services using a fiber network, in addition to the 4G
wireless network.[ However, in October 2015, Jio announced that it would be launching its
own mobile handset brand namedLYF.
On 25 January 2016, the company launched its LYF smartphoneseries starting with Water 1,
through its chain of electronic retail outlets, Retail. Three more handset models have been
released so far, namely Water series, Earth series, and Flame series.

24. 24
FLAME 6
Technical Specifications
MODEL
LYF FLAME 6
CHIPSET
Qualcomm® Snapdragon 210 MSM8905
GENERAL FEATURES
Operating System: Android Lollipop 5.1
SIM Slot: Dual SIM (4G+2G)*
PERFORMANCE
Processor (CPU): Quad-Core 1.5GHz ,Screen Size: 4 Inch
Chipset: Quad-Core 1.5GHz
Graphics (GPU): Mali 400 MP2@500MHz
RAM: 512 MB. Screen Resolution: WVGA,
BATTERY
Capacity: 1700 mAh, Lithium Ion Battery
Talk time: Up to 4.5 hours (4G)
STORAGE CAPACITY Internal Memory: 4 GB
Expandable Memory: Up to 32 GB
CAMERA
CONNECTIVITY
Rear Camera : 5MP Auto Focus
Front Camera : 2MP Fixed Focus, Flash : Rear LED Flash
3G: yes
4G: yes (LTE)
True 4G (LTE Support): VoLTE (Video & HD Voice Call.

25. 25
JionetWiFi
Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free
Wi-Fi hotspot services in cities throughout India including Ahmedabad and Surat in Gujarat,
Indore, Jabalpur, Dewas and Ujjain in Madhya Pradesh, select locations of Mumbai in
Maharashtra, Kolkata in West Bengal, Lucknow in Uttar Pradesh, Bhubaneswar in Odisha,
Mussoorie in Uttarakhand, Collectorate's Office in Meerut, and at MG Road in Vijayawada
among others.title=Reliance Jio rolls out Wi-Fi service at IP sigra Mall in Varanasi among
others.
In March 2016, Jio started providing free Wi-Fi internet to spectators at six cricket stadiums
hosting the 2016 ICC World Twenty20 matches. Jionet was made available in Wankhede
Stadium (Mumbai), Punjab Cricket Association IS Bindra Stadium (Mohali), Himachal
Pradesh Cricket Association Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru),
Feroz Shah Kotla (Delhi), and Eden Gardens (Kolkata) in India.
Jio apps
In May 2016 , Jio launched a bundle of multimedia apps on Google Play as part of its
upcoming 4G services. While the apps are available to download for everyone, a user will
require a Jio SIM card to use them. Additionally, most of the apps are in beta phase.
Following is a list of the apps:
• MyJio - Manage Jio Account and Digital Services associated with it
• JioPlay - A live TV channel service
• JioOnDemand - An online HD video library
• JioChat Messenger - An instant messaging app
• JioBeats - A music player
• JioJoin - A VoLTE phone simulator
• JioMags - E-reader for magazines
• JioXpressNews - A news and magazine aggregator
• JioSecurity - Security app
• JioDrive - Cloud-based backup too
• JioMoney Wallet - An online payments/wallet app.
• Jio G.S.T app
• Jio K.B.C (chat app)

26. 26
JIO MIFI WIFI ROUTER
JIO PREVIEW OFFER FOR HP LAPTOPS:
 3 Months Free Unlimited 4G Internet (Connected with 30 Devices)
 3 Months Free Unlimited Calling (At any network)
 3 Months Free Unlimited SMS
 Life time Roaming Free (All India)
 Registration in E-mail is compulsory
 Available in Reliance store and Digital mini express store.

27. 27
Reliance Jio Rs 1499 4G VoLTE Mobile
Phone:
Reliance has launched a Jio keypad mobile Rs. 1500 4G LTE Smartphone under their LYF
brand. It is said that Reliance Jio in a short while will launch 3 cheap entry level smart
phones at Rs. 500, Rs. 999 and Rs. 1499. It is heard that the smart phones will come with all
the features that other smart phones have like rear camera, front camera, memory card slot etc
with 4G LTE.
JIO FEATURE PHONE JIO 999 PHONE SPECIFICATION
Camera 2 MP rear and VGA front
Storage 8 GB
Battery 1800 mAh
Keypad T9 keypad
4G VoLte Yes Jio supported
Android OS NO
WifiThethering YES
Branding and Marketing
On December 24, 2015, Bollywood actor Shah Rukh Khan was appointed as Jio's brand
ambassador.

28. 28
LITERATURE REVIEW

29. 29
LITERATURE REVIEW
Abhishek Kumar Singh and Malhar Pangrikar (2013) did a study titled “A Study Report,
to Find out Market Potential for 4g Businesses in Pune”. The Report is all about “Study of
market potential for 4G business in pune” and also to know about the customer perceptions
and attitudes towards their current service provider. Satisfaction level of the customers was
also judged. The customer expectations were analyzed thoroughly. Major factors considered
in research are: what are the needs of the companies based on the data services usage, major
player in internet services, and support to customers. The research was conducted on
companies mainly from Industries like IT, Education, Manufacturing and others which are
located in Pune city. It is clear from the survey done that Reliance & Tata are Leading
Internet service Provider; they are providing products like Data Card, Broadband etc to the
corporate end users. Most of the companies are getting internet speed form 1MBPS-4MBPS.
Most of the companies are having good perception about 4 G and are willing to switch to it
from their current service provider. Speed of 4G is around than 30 to 35 MBPS, is going too
boom the Market.
Purpose of the Study:
1. To study the market potential for 4G Business.
2. To find out the customer satisfaction level with their existing ISP.
3. To find out the Market share of Companies Using Different Operators Internet services.
Mudit Ratana Bhalla and Anand Vardhan Bhalla (2010) did a study titled “Generations
of Mobile Wireless Technology: A Survey”. This paper will throw light on the evolution and
development of various generations of mobile wireless technology along with their
significance and advantages of one over the other. In the past few decades, mobile wireless
technologies have experience 4 or 5 generations of technology revolution and evolution,
namely from 0G to 4G. Current research in mobile wireless technology concentrates on
advance implementation of 4G technology and 5G technology. Currently 5G term is not
officially used. In 5G researches are being made on development of World Wide Wireless
Web (WWWW), Dynamic Adhoc Wireless Networks (DAWN) and Real Wireless World.

30. 30
Gurpreet Saini (2009) did a study titled “examining the 4g mobile standard convergence to
the lte standard”This research study examines the phenomenon of the decisive convergence
to a single mobile communication standard using a multi-level longitudinal case study of the
LTE standard to explore the context, process and content of change associated with all
relevant events and the stakeholders involved in them. The research produces a set of
constructs that can be used to describe the convergence to LTE as well as applied to other
similar phenomena in emerging information and communications technology open standards.
The objective of this research is to answer the following research question and produce
insights:
What are the constructs that could be used to describe the convergence to the LTE mobile
communication standard?
The key contributions of the research are:
i) Validating a methodology that was previously used to study the adoption of an open
standard to involve the phenomenon of technology convergence
ii) Develop a set of constructs describing the evolution of LTE by taking into account the
convergence phenomena,
iii) Provide insights that are relevant to top management teams of firms willing to engage in
the development and adoption of emerging open standards in order to align their competitive
and product development strategies.
Subharthi Paul (2008)did a study titled “Long Term Evolution (LTE) & Ultra-Mobile
Broadband (UMB) Technologies for Broadband Wireless Access” gives a brief study of Long
Term Evolution (LTE) & Ultra-Mobile Broadband (UMB) Technologies. The evolution of
wireless telephone technologies can be discretely grouped into various generations based on
the level of maturity of the underlying technology. The classification into generations is not
standardized on any given metrics or parameters and as such does not represent a strict
demarcation. However, it represents a perspective which is commonly agreed upon, both by
industry and academia, and hence conceived to be an unwritten standard. At this time, there
are two major efforts towards the development of the next generation - "4G" wireless access
technology. The 3GPP or 3rd Generation Partnership project (brand named as Long Term
Evolution) is the name of the 4G efforts being undertaken in Europe and the 3GPP2 or 3rd
Generation Partnership project 2 (brand named as Ultra Mobile Broadband) is the 4G effort
of North America and parts of Asia. This survey tries to present an evolutionary and objective

31. 31
sketch to the development efforts of these technologies that mark the future of wide area
broadband wireless access technologies.
Irfan Ullah (2012)did a study titled “A study and analysis of Public Wi-Fi”. The objective of
this survey is to compare different technologies with Wi-Fi in terms of cost factor, bandwidth
and performance factor, and technology implementation factor The goal of this thesis is to
analyze and compare different wireless network technologies with as focus on availability,
number of nodes, total cost, end-user cost, vendor cost, range, reliability and security. The
goal is to compare Local Area Network Wi-Fi technology (IEEE 802.11 a/g) with mobile
wireless technology like 3G, 4G and LTE.
Liwen Zhang (2010) did a study titled “a survey on long term evolution” Long Term
Evolution (LTE) is a significant project of 3rd Generation Partnership Project (3GPP),
initially proposed on the Toronto conference of 3GPP in 2004 and officially started as LTE
work item in 2006. LTE, as a transition from the 3rd generation (3G) to the 4th generation
(4G), has achieved great capacity and high speed of mobile telephone networks without
doubt. It defines a new packet-only wideband radio with flat architecture and assumes a full
Internet Protocol (IP) network architecture in order to assure voice supported in packet
domain in design. In addition, it is combined with top-of-the-line radio techniques in order to
gain better performance than Code Division Multiple Access (CDMA) approaches. LTE
provides scalable carrier bandwidths from 1.4 MHz to 20 MHz and frequency division
duplexing (FDD), as well as time division duplexing (TDD). In this paper, it presents an
overall description of LTE technology separately in different aspects of LTE architecture and
technical principles to clarify how LTE as a radio technology achieves a high performance
for cellular mobile communication systems.
Victor Wolfe, William Frobe, Vineetha Shrinivasan, Tsung-Yen Hsieh (2014)did a study
titled “Feasibility Study of utilizing 4G LTE signals in combination with unmanned aerial
vehicles for the purpose of search and rescue of avalanche victims”.
During the research process we explored the idea of getting an Unmanned Aerial Vehicle to
the site of an avalanche quicker than the current search and rescue process as long as the
victims have a Fourth Generation Long Term Evolution device plus the loaded app on them

32. 32
that is reporting their position. Going into this project our research team did not know how
well Fourth Generation Long Term Evolution signals would propagate through snow. The
study of Fourth Generation Long Term Evolution signal propagation through snow was our
primary focus in this project in order to determine if it is even “feasible” to use a smart phone
as an avalanche rescue beacon.
Sumant Ku Mohapatra1, BiswaRanjan Swain1 and Pravanjan Das (2015) did a study
titled “Comprehensive Survey of possible security issues on 4G networks” gives a brief study
of recent advances in wireless network security issues. First, it studies the 4G mail threats and
risk and their design decisions. Second, the security of 4G architecture with next generation
network security and 8- security dimensions of 4G network. Third, security issues and
possible threats on 4G are discussed. Finally, proposed four layer security models which
manage to ensure more secure packets transmission by taking all the necessary security
measures.
Vishalakshi Prabhu, G.S.Nagaraja (2014)did a study titled “A Survey on Quality of
Service Provision in 4G Wireless Networks “gives a brief study of Quality of Service (QoS),
Internet Protocol (IP), heterogeneous network, Cross Layer Design (CLD). Worldwide many
mobile operators, industry experts, and researchers have diverse visions of potential 4th
generation (4G) features and its implementations. 4G networks will be incorporating
advanced Internet Protocol version 6 (IPv6) protocol and the signaling will be done through
Internet Protocol (IP). There are several key challenges in implementing 4G heterogeneous
network. Few of these problems are all IP network, integration across different topologies,
security and Quality of Service (QoS). This paper gives a survey and classification of the
important QoS approaches proposed for 4G networks. Classification is based on the work
done in each protocol layer and Cross Layer Design (CLD) approach. Finally, this paper
presents outcomes of survey which includes significant observations, limitations and idea of
further research in improving QoS in 4G networks.
Hamner M., did an “Analysis which has been undertaken on the demand and supply
characteristics of the Indian telecommunications market, with the aim of contributing to the

33. 33
debate on the effectiveness of universal access policies in developing countries Also, the
design, development and testing of a model for use in evaluating the variety of issues that
impact the telecommunications sector and affect its sustainability in developing countries has
been done. The model developed considers the telecommunications sector to be a complex
system that can be described in terms of supply (eg infrastructure) and demand (eg revenue
per capita). To represent the telecommunications sector, the model embodies the relationships
and interactions between six major categories including: political, competitive and regulatory,
economic, social, sector specific and technology.
According to Dahlman, BWA can logically be a mix of pre 4G technologies such as mobile
WiMax and the first release Long Term Evolution (LTE) which have been in market since
2006 and 2009 respectively and often branded as 4G in marketing material, and 4G
technologies. The current versions of the pre 4G technologies do not fulfill the IMT-
Advanced requirement. IMT- Advanced compliant version of the above two standards are
under development and called “LTE Advanced” and “WirelessMAN Advanced” respectively.
ITU has decided that “LTE Advanced” technology based on 3GPP release 10 and
“WirelessMAN Advanced” technology based on IEEE 802.16m should be accorded the
official designation of IMT- Advanced. Both LTE-Advanced technology and the IEEE
WirelessMAN -Advanced technology make use of same key technologies viz. Orthogonal
Frequency Division Multiple Access (OFDMA), Multiple Input Multiple Output (MIMO)
and System Architecture Evolution (SAE).
Dodd, A.Z. did and analysis on the widespread adoption of GSM/CDMA as 2G technologies
and WCDMA/UMTS/HSPA/CDMA 2000/EVDO for 3G service. LTE has been defined as
the next step in the technological roadmap. LTE evolves from the Third-generation
technology which is based on WCDMA and defines the long term evolution of the 3GPP
UMTS/HSPA cellular technology. The specifications of these efforts are formally known as
the evolved UMTS terrestrial radio access (E-UTRA) and evolved UMTS terrestrial radio
access network (E-UTRAN), commonly referred to by the 3GPP project LTE. It offers higher
data rates, lower latency and greater spectral efficiency than previous technologies. LTE
supports high performance mobile access functional upto 350Km/h with 500Km/h under
consideration. Peak data rates range from 100 to 326.4Mbps on the downlink and 50 to 86.4
Mbps on the uplink depending on the antenna configuration and 2 modulation depths. LTE is
compatible with HSPA, UMTS and GSM-based technologies and hence offers a simple

34. 34
evolutionary path for all existing GSM and HSPA operators. However, LTE‟s
complementary core network also offers the ability to support the handover of services
between LTE and CDMA-2000 networks, making it a compelling option as a next step for
CDMA-2000/EV-DO operators as well. LTE has been developed to offer both Frequency
Division Duplex (FDD) and Time Division Duplex (TDD) modes, enabling TD-SCDMA
networks to also make a smooth transition to TDD LTE. Indeed, a combined FDD and TDD
LTE deployment is expected to gain a broad foothold in many markets.
Leite, J. comes from IEEE family of protocols and extends the wireless access from the
Local Area Network (typically based on the IEEE 802.11 standard) to Metropolitan Area
Networks (MAN) and Wide Area Networks (WAN). It uses a new physical layer radio access
technology called OFDMA (Orthogonal Frequency Division Multiple Access) for uplink and
downlink. It provides wireless transmission of data using a variety of transmission modes,
from point-to-multipoint links to portable and fully mobile internet access. According to the
industry forum WiMax Forum, many technologies currently available for fixed wireless
access can only provide line of sight (LOS) coverage, the technology behind WiMAX has
been optimised to provide non line of sight (NLOS) coverage as well. WiMAX‟s advanced
technology can cover distances of up to 50 kilometers under LOS conditions and typical cell
radii of up to 5 miles under NLOS conditions. The Mobile WiMAX uses an all IP backbone
with uplink and downlink peak data rate capabilities of up to 75 Mbps depending on the
antenna configuration and modulation, practicable to 10 Mbps within a 6 miles (10 Km)
radius. The earliest iterations of WiMAX was approved with the TDMA TDD and FDD with
line of sight (LOS) propagation across the 10 to 66 GHz frequency range which was later
expanded to 4 include operation in the 2 to 11 GHz range with non line of sight (NLOS)
capability using the robust OFDMA PHY layer with sub-channelization allowing dynamic
allocation of time and frequency resources to multiple users. The 802.16m (Mobile WiMAX
Release 2) Task-force is currently working on the next-generation systems with an aim for
optimizations for improved interworking and coexistence with other access technologies such
as 3G cellular systems, WiFi and Bluetooth and enhance the peak rates to 4G standards set by
the ITU under „IMT-Advanced‟ umbrella which calls for data rates of 100 Mbps for high
mobility and 1 Gbps for fixed/nomadic wireless access.

35. 35
Protiviti, 2009 “The lackluster performance of the Broadband (BB) market, primarily
attributable to the technical and economic non feasibility of the fixed line infrastructure in
India, indicates that the solution for mass proliferation of broadband in India has to be
wireless. Recognizing the strong correlation between broadband proliferation and increased
economic activity and experience of the burgeoning wireless voice market, the Government
had announced its Broadband Policy (2004) and most recently the Broadband Wireless
Access (BWA) auctions in 2008 to accelerate BB adoption in India. The industry and the
country now wait with bated breath to see which wireless technology will be adopted to
provide a cost effective and scalable BB solution to the Indian market, which is ripe with pent
up demand for broadband services. Adoption of any new wireless technology would hinge on
affordability, spectral efficiency (on account of scarcity of available spectrum and its high
cost), scalability, robustness, range of devices available, evolution roadmap over the next 3~4
years and meeting the BWA policy requirements. While one school of thought backs
WiMAX – “WiMAX emerges as the quintessential answer to these problems, given its
superior performance and lower costs as compared to the existing 3G technologies and
futuristic Long Term Evolution (LTE) equivalents. WiMAX was developed for high speed
wireless BB data access and is a 4G technology available today at 3G prices. It presents an
ideal choice to Telcos for providing high speed wireless BB at affordable rates and for the
government to meet its growth and social objectives.”
Ayvazian, B., 2010 did a study on the other backs LTE – “Long Term Evolution (LTE) has
entered the mobile market as 3G has achieved wide deployment by mobile operators and
subscriber adoption worldwide. Mobile broadband traffic is exploding at 100 percent per year
in many markets, largely due to the growing popularity of 3G-enabled smart-phones, laptops,
and tablet computers. To address this growing demand for mobile broadband, the 3rd
Generation Partnership Project (3GPP) standards body developed LTE as the next logical
technological step for over 4 billion mobile subscribers on existing 3GPP and 3GPP2
networks. 7 On the one hand, LTE serves as the evolutionary path from 3G to 4G,
transforming the mobile industry by supporting ultra-fast broadband, significantly improving
the user experience, substantially improving end-user throughputs, increasing sector capacity,
and reducing user plane latency. LTE is designed as a simple and flat, all-IP data-centric
network architecture resulting in low operating costs for operators. LTE has an extremely low
latency between network elements and end-to-end devices which is about 10 times lower than

36. 36
that of current 3G networks. LTE leverages existing mature radio technologies while also
taking advantage of the fast moving semiconductor processing technologies that enables a
low cost deployment even from the very beginning.”
Puckering, J., 2008; Scrase, A., 2009 ; Stuck, B., 2008 did a Research on BWA
Technology Roadmaps & Ecosystem Development, and its Operator Business Case and
Adoption Forecast exist, and will have to be rationally evaluated /further research/studies
undertaken. It is not only the Radio Access Network (RAN) to be considered but also the
backhaul. Mobile operators worldwide are making serious financial commitments to deploy
all-IP 4G mobile broadband networks. The race to 4G is being driven by operator
competition to capture market share among the most advanced subscribers with new
Smartphone devices and applications that drive mobile data traffic growth. Operators are now
deploying 4G mobile broadband networks and services to handle this traffic growth, although
the first release of mobile WiMax, HSPA+ and, LTE are all considered by the ITU to be pre-
4G technologies.
Jain, R., 2010 did a study on the Technological developments in wireless and the decreasing
costs have created opportunities for faster deployment of telecommunications services. This
speed is critical for developing countries, especially in rural areas, as the role of
telecommunications in development is more significant for them. The uptake of wireless
technologies has been rapid in most developing countries. For the most part, these have been
cellular networks that operate in the licensed bands. The Asian region has been one of the
fastest growing segments of the wireless market. Yet, a closer look at the policy and
regulatory regime points to a need for a review of existing processes, institutions and
instruments for more market-oriented outcomes for allotment of spectrum
Narayana, M.R., 2011 did a research on the growth contributions of telecom services by
public and private sectors, socioeconomic determinants of demand for telecom services need
to be revisited, as , they have implications for selective design of policies towards promotion
of higher demand and attainment of higher economic growth by fixed and mobile services in
India.

37. 37
Stacey, O., 2011 did a study on “Network sharing has long occupied the minds of operators
and, while most mobile operators already engage in various forms of sharing, much of this
has focused on passive infrastructure sharing as operators remain cautious over the perceived
Risks associated with active infrastructure sharing. The significant capital and operating
expenditure (CAPEX and OPEX) savings and the benefits of a better network in terms of
coverage and capacity continue to appeal to many operators. But there are a number of risks
and challenges which operators need to manage and control in order to successfully
implement a sharing project.
Krishnakumar, R., 2010; Kumar, M., et al., 2012 did a study to facilitate this the NTP
2012 intends to allow sharing of Networks and delink the licensing of Networks from the
delivery of Service to the end users to facilitate faster roll 10 out of services across the
country, enhance the quality of service, optimize the investment and address the issue of the
digital divide. This will also facilitate increased competition in the telecom sector without
putting any entry barrier in setting up of networks by new operators and at the same time
allowing the existing operators to increase their network utilization by sharing the network
facilities. A major policy objective is to reposition the mobile phone from a mere
communication device to an instrument of empowerment that combines communication with
proof of identity, fully secure financial and other transaction capability, multi-lingual services
and a whole range of other capabilities that ride on them and transcend the literacy barrier.
This could then be expected to lead to a rash of innovation and entrepreneurship related to
mobile value-added services (MVAS) services. The goal in this area is to emerge as a global
leader in MVAS services
Kamal, K., 2008did a research on the Concerns about Cyber Security in general and security
of telecom infrastructure in particular are escalating. Current efforts in these areas need to be
stepped up by several orders of magnitude with appropriate arrangements for coordination
across multiple agencies involved if they are to be effective in meeting new and emerging
challenges the issues surrounding the management of wireless broadband access (including
WiMAX and LTE) networks would have to be examined. The security, resilience and safety
of these networks is of paramount importance.

38. 38
SCOPE OF THE STUDY

39. 39
SCOPE OF STUDY
This study covers Retailers and customers about Reliance JIO in the areas of Baddi.
The study makes effort to ascertain the satisfaction level of Retailers and customer of
Reliance JIO. Through survey so that company would be able to come up to the expectation
level of its retailers and customer.
The company can come up to the expectation only by finding out the problem that Retailers
and customer are facing during their purchase of Reliance JIO products.
The subject has been taken for the research as it plays key role in the success of Telecom
sector.
No company can think of selling their product without having satisfied retailers and
customer. No company can survive in long run without coming up to the satisfaction level of
customer.
In short it is the level of satisfaction that is link between end-user and company. As long as
the company is able to satisfy its customer, customer would remain in the bracket of loyal
customer.
Hence it is very essential to understand the customer satisfaction and to measure the
satisfaction level time to time as there is always scope of improvement.
The research will also be beneficial in analyzing the overall market position of the company
and measures which should be adopted by the Reliance JIO to increase their market share in
the region of Baddi.
This study helps to enhance the efficiency of jio retailers and satisfaction of customers in the
region of Baddi.

40. 40
OBJECTIVE OF THE STUDY

41. 41
OBJECTIVE OF THE STUDY
• To identify the factors this required to enhance efficiency and satisfaction level of jio
distributors, retailers &customers.
• To measure the performance of beat boy.
• To resolve the feedback problem.
• To find out the new retailers under expansion plan.
• To aware the retailers& customers about jio plan, jio software, jio apps, & jio margin
or schemes.

42. 42
RESEARCH METHODOLOGY

43. 43
RESEARCH METHODOLOGY
RESEARCH DESIGN:
The purpose of the methodology is to design the research procedure. This includes the overall
design, the sampling procedure, the data collection method and analysis procedure.
Marketing research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate
the identification of an opportunity of problem situation and to assist manager in arriving at
the best possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their suitability
must be seen with respect to a specific problem two general types of researches are
exploratory and conclusive.
• The type of research here is “Descriptive Research Design”. This kind of design is
used for more precise investigation or of developing the working hypothesis from an
operational point of view. It has inbuilt flexibility, which is needed because the
research problem, broadly defined initially, is transformed into one with more precise
meaning in exploratory studies, which in fact may necessitate changes in research
procedure for gathering relevant data.
Sample Size
Sample size refers to the numbers of respondents researcher have selected for the survey.
I have selected 60 retailers and 40 customers sample units from marketand individual
customers.

44. 44
Sampling Tool &Technique:
The sample design provides information on the target information and final sample sizes. I
used convenient sampling surveyed in research.
Sampling Area:
While conducting sample, I went many places of Baddi (H.P),
AMRAVATI APPARTMENT
VILLAGE BILLA BALI NEAR SHIVMANDER
VILLAGE BILLA BALI NEAR DHARAMKANTA
BIRLA GATE BADDI
SAI ROAD BADDI
PUNCHRUKHI, PALAMPUR
BAROTIWALA ,JHAHAR MAJRI
BAROTIWALA ,NEAR JOGINDRA BANK
SATIWALA NEAR BAROTIWALA
BAROTIWALA BADDI
BADDI NEAR HINDUSTAN UNILEVER BADDI
SHAHAPUR NEAR GOVT.HIGH SCHOOL
VILLAGE KULADIWALA ,BAROTIWALA
VILLAGE KULADIWALA ,BAROTIWALA
MADAWALA BADDI
MADAWALA,PRITAMPURA BADDI
MADAWALA BADDI
KOTIAN NEAR CHITKARA UNIVERSITY BADDI
VILLAGE KALRENWALI NEAR CHITKARA
UNIVERSITY
SANDOLI ,NEAR CADBURY LTD.BADDI
SANDOLI ,NEAR CADBURY LTD.BADDI
MAKHANU MAJHERA OPOSITE SIDE OF HARISTO
PHARMA
MAKHANU MAJHARA BADDI
MOREPIN ROAD NEAR L.K.M LABOTARY
GURU MAJHARA ROAD ,KISHANPURA
DHODUWALA CHOWK MANPURA ROAD
KISHANPURA NEAR BODODHA ENTERPRISES
LTD
WARD NO. 5 NEAR SHIV MANDIR NALAGARH
WARD NO. 5 NEAR SHIV MANDIR NALAGARH
VILLAGE DHANA NEAR CHAURASIYA MANDR
NALAGARH
NEAR CONTROL PRINT INDIA LTD.
VILLAGE MAJHARA NEAR PRIMARY SCHOOL

45. 45
DIGGAL NEAR BABA BALAK MANDIR NALAGARH
DIGGAL LOWER BAZZAR NEAR JOGINDRA BANK
SHAMDHAR NEAR GOVT.SCHOOL
RAM SHEHER
RAM SHEHER
GALOT ,RAM SHEHER ROAD
VILLAGE POLEBAKHALA ,NALAGARH TO
SWARGHAT ROAD
RAM SHEHER
NALAGARH,NEAR AIRTEL TOWER
DADIBHOLA;NALAGARH
NAUAGAON, NEAR AMBUJA CEMENT COMPANY
V.P.O JOGHON,NALAGARH
BARUNA,NALAGARH
GULARWALA KORSOLI,NEAR SHIV MANDER
SOBAN MAJARA, BUSTAND
Data collection tool:
I have used Questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted closedended questions designed in such a way that it should gather
maximum information possible.
The questionnaire was a combination of 16 customers and 12 Retailers questions. If choices
are given it is easier for the respondent to respond from the choices rather they think and
reply also it takes lesser time. Because the keep on responding and one has tick mark the right
choice accordingly.
Data was collected through two sources:
Primary Source: Primary data was collected directly from the Retailers and customers
through a questionnaire.
Secondary Source: The secondary source was the company website, articles, and journals.
Data Analysis
The collected data from a structure questionnaire is analyzed and interpretation through, Pi-
chart, graphical method and statically tools.

46. 46
Data analysis was done mainly from the data collected through the Retailers and customers.
The dataCollected from secondary sources is also used to analyse on one particular
parameter.Qualitative analysis was done on the data collected from the primary as well as
secondarySources.
DATA ANALYSIS AND
INTERPRETATION

47. 47
(Customers questionnaire)
Q.1: GENDER OF RESPODENT?
INTERPRETATION:
62.50% are male respondents
and 37.50% are female
respondents.
Q.2: OCCUPATION OF THE RESPODENTS?
INTERPRETATION:
27.50% of the respondents are students,
20%of the respondents are businessman,
42.50%of the respondents are employees
And 10%of the respondents are house
wife.
Q3. AGE OF RESPODENTS
INTERPRETATION:
15% of the respondents are
between the age group 15 –
20, 22.50% of the respondents
are between the age group 20 -
25, 32.50%of the respondent’s
are between the age group 25 -
30 and 30%of respondent’s

48. 48
are above 30 year of age.
Q4.DO YOU HAVE 4G-MOBILE PHONE?
100% respondents are
4G-mobile phone users.
Q5.WHICHOPERATOR SERVICE DO YOU USE?
INTERPRETATION:
5%of the customers are only jio
sim users, 25%of the customers
are both jio & Airtel users,
45%of the customers are also
both jio & idea users, 15%
customers are using jio &
Vodafone and 10% customers
are using jio & BSNL.
Now this pi-chat show
maximum numbers of
customers are using jio and idea
because the idea gives a strong
network in the Baddi area and
also provide reasonable
recharge.
And2nd is jio & Airtel
customers say Airtel provide good network and network is everywhere available but
recharge is costly.

49. 49
Q6.WHAT IS YOUR MONTHLY AVERAGE EXPENDITURE ON MOBILE?
INTERPRETATION:
2.50% of customers are monthly
expenditure on mobile is below
100, 52.50%customers are spending
on mobile 100 to 300 per month,
35%customers are spending on
mobile 300 to 500per month,10%
customers are spending on mobile
500 to 1000per month and 52.50%
maximum customers are spending
on mobile 100 to 300 per month
they say after coming jio our
monthly expenditure is decreasing and we are satisfied with jio recharge plan.
Q7.ARE YOU AWARE ABOUT RELIANCE JIO PLAN AND SCHEMES?
INTERPRETATION:
100% of the customers are aware
with jio.
And I ask which media mostly
aware you with jio, maximum
customers say T.V media and
mobile internet.
Q8.HOW LONG YOU ARE USING RELIANCE JIO SERVICES?
INTERPRETATION:
15%of the customers are using
jio service less than 6months,
20%of the customers are using
more than 6months, 35% of the
customers group are using
between 12months to 2years
and 30%of the customers say
above 2years.

50. 50
Q9.WHICH OF THE FEATURES YOU ARE ESPECIALLY CONCERNED WHILE
PURCHASING A JIO SIM CARD?
INTERPRETATION:
10% of the customers are like
connectivity, 37.50%of the customers
are like schemes and discounts,
42.50%of the customers are like 4G-
network and 10%customers are like
unlimited calls and SMS. Now most of
the customers are like 4-G network.
Q10.WHICH OF THE FEATURES YOU LIKE MOST IN RELIANCE JIO?
INTERPRETATION:
60%of the customers are like data
services, 10%of the customers are like
unlimited calls, 25%of the customers are
like 4G-network, and 5% of the
customers are like value added services.
Now most of the customers are like data
services the reasons is jio data services
plan is less costly.

51. 51
Q11.ARE YOU SATISFIED WITH RELIANCE JIO?
ARE YOU SATISFIED WITH RELIANCE JIO?
Frequency Percent Valid Percent
Cumulative
Percent
YES 33 82.5 82.5 82.5
NO 7 17.5 17.5 100.0
Valid
Total 40 100.0 100.0
INTERPRETATION:
82%of the customers are fully
satisfied with jio, and 17.50%of
the customers are unsatisfied the
reason of unsatisfied is they are
living in rural area and facing
network and calling problem ,and I
found these issues and discuss with
jio regional network manager.
Q12.WHAT SHOULD BE IMPROVED IN RELIANCE JIO?
Frequency Percent Valid Percent
Cumulative
Percent
Network coverage 10 25.0 25.0 25.0
Remove calling congestions 15 37.5 37.5 62.5
Internet speed 4 10.0 10.0 72.5
FAST CUSTOMERS CARE
RESPONSE
11 27.5 27.5 100.0
Valid
Total 40 100.0 100.0

52. 52
INTERPRETATION:
25%of the customers want to
improve network coverage,
37.50%of the customers want
to improve calling congestions.
10%of the customers want to
improve internet speed and
27.50% of the customers want
to improve fast customers care
response.
Most of the customers are
unhappy with calling
congestion and internet speed.
Q14.DO YOU THINK JIO PRIME PLANS ARE BETTER THAN OTHER
TELECOM COMPANY PLANS?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes 40 100.0 100.0 100.0
INTERPRETATION:
100%of the customers are satisfied
with jio prime plan. They said that
it is less costly rather than to other
telecom company plan.

53. 53
Q15.ARE YOU SATISFIED WITH RETAILER SERVICE IT HELPS TO RESOLVE YOUR
PROBLEM QUICKLY?
Frequency Percent Valid Percent Cumulative Percent
YES 27 67.5 67.5 67.5
NO 13 32.5 32.5 100.0
Valid
Total 40 100.0 100.0
INTERPRETATION:
67.50%of the customers are
satisfied with jio retailers,
32.50%of the customers are
unsatisfied because they are facing
problem like delay in activation
process and if we are from others
state so very difficult to buy a jio
sim.
Q16.JIO RETAILER IS EVERYWHERE AVAILABLE AND DO YOU HAVE
FACING ANY PROBLEM REGARDING JIO RETAILER?
Frequency Percent Valid Percent
Cumulative
Percent
Valid N0 40 100.0 100.0 100.0
INTERPRETATION:
100%of the customers say jio retailer
are available everywhere. And we
can’t face any problem regarding
unavailability of jio retailers.

54. 54
(Retailers questionnaire)
Q1.GENDER OF RESPODENTS?
Frequency Percent Valid Percent
Cumulative
Percent
Valid MALE 60 100.0 100.0 100.0
INTERPRETATION:
100%of the retailers are male it
show the participation of female in
retail side is very less. (Zero)
Q2. AGE OF RESPODENTS
Frequency Percent Valid Percent
Cumulative
Percent
20-25 10 16.7 16.7 16.7
25-30 19 31.7 31.7 48.3
30 ABOVE 31 51.7 51.7 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
16.67%of the retailer’s are between the
age group 20- 25, 31.67%of the retailer’s
are between the age group 25-30,
51.67%of the retailer’s are above 30years
of age.

55. 55
Q3.Since How Long You Are Retailers Of Reliance Jio?
Frequency Percent Valid Percent Cumulative Percent
3 To 6 Months 7 11.7 11.7 11.7
6 To One Year 18 30.0 30.0 41.7
More Than One Year’s 35 58.3 58.3 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
11.67%of the retailers are working with jio before 3to 6 months,30%of the retailers are
working with jio since 1 year and

56. 56
Q4.Which Features And Factors Of Reliance Jio Convinced You To Work With?
Frequency Percent Valid Percent
Cumulative
Percent
Jio Scheme. 2 3.3 3.3 3.3
Jio Plan.
Jio Plan. Jio Plan.
2 3.3 3.3 6.7
Jio Services and Product 1 1.7 1.7 8.3
Jio Goodwill 1 1.7 1.7 10.0
Jio M.N.P Scheme 2 3.3 3.3 13.3
Jio Activation Scheme 1 1.7 1.7 15.0
Jio Point Scheme 2 3.3 3.3 18.3
ALL 49 81.7 81.7 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
3.33%of the retailers are like jio plan &jio scheme, 3.33%of the retailers are like jio product
&services and jio goodwill, 3.33of the retailers are like jio M.N.P. & jio activation scheme
and 81.67%of the retailers are like all features. The most of retailers are like all features
which preferred by jio.

57. 57
Q5.Which Operator Gives To Best Services And High Margin?
Frequency Percent Valid Percent
Cumulative
Percent
JIO 29 48.3 48.3 48.3
JIO & AIRTEL 6 10.0 10.0 58.3
JIO & IDEA 12 20.0 20.0 78.3
JIO &BSNL 5 8.3 8.3 86.7
JIO &VODAFONE 8 13.3 13.3 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
48.33%of the retailers are saying only reliance jio gives high margin,10%of the retailers say
jio and Airtel gives high margin,20%of the retailers say jio and idea,8.33%of retailer say jio
and BSNL and 13.33%of retailers saying jio and Vodafone.
Overall the pi-chart show maximum numbers of retailers are satisfied with jio margin.

58. 58
Q6.Are You Satisfied With Jio Margin and services?
Frequency Percent Valid Percent
Cumulative
Percent
yes 53 88.3 88.3 88.3
no 7 11.7 11.7 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
88.33%of the retailers are fully satisfied but 11.67%of the retailers are unsatisfied and the
reason of unsatisfied retailers is facing refund amount problem. Refund amount means if they
are do wrong activation so their mount not refund. I can discuss this issues with jio
employees they are said that the refund amount is in process it take same time and after that
convey this information all the retailers who face that problem.
Q7.Are You Jio Premium Retailers (J.P.R)?

59. 59
Frequency Percent Valid Percent Cumulative Percent
YES 23 38.3 38.3 38.3
NO 37 61.7 61.7 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
38.33%of the retailers and 61.67%of the retailers are non J.P.R.
J.P.R means jio premium retailers they are receive extra benefits rather than to non J.P.R.
Q8. Which Problem You Mostly Face?

60. 60
Frequency Percent Valid Percent Cumulative Percent
Delay in Activation 16 26.7 26.7 26.7
Refund Problem 14 23.3 23.3 50.0
Reference Numbers Problems
(R.L Number)
18 30.0 30.0 80.0
Others 12 20.0 20.0 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
26.67%of the retailers are facing delay in activation problem due to e-kyc machine, they have
no e-kyc machine, 23.33% of the customers are facing refund problem, 30%of customers are
facing R.L number means reference number is that number if you sale any jio sim to give a
local person number for inquiry and 20%of retailers are facing others problems.
Q9. Are You Satisfied With Performance of Beat Boy (FOS)?

61. 61
Frequency Percent Valid Percent Cumulative Percent
YES 43 71.7 71.7 71.7
NO 17 28.3 28.3 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
71%of the retailers are fully
satisfied with Beat boy (market
boy) is that employees who visiting
the market and 28.33%of the
retailers are unsatisfied due to
performance of Beat boy.
Q10.How Many Time Taken by Jio Centre (Jc) Employees for Resolve Your Problem?
Frequency Percent Valid Percent
Cumulative
Percent
Less Than One Hour 20 33.3 33.3 33.3
More Than One Hour 24 40.0 40.0 73.3
One Day 8 13.3 13.3 86.7
More Than One Day 8 13.3 13.3 100.0
Valid
Total 60 100.0 100.0
33.33%of the retailers say less than one hour,40%of the retailers more than one hour,13.33of
the retailer say one day and 13.33%of the retailers say more than one day.

62. 62
Q11.How Many Times in A Week Market Boy or Beat Boy (FOS) Visit Your Store?
Frequency Percent Valid Percent
Cumulative
Percent
Daily 27 45.0 45.0 45.0
5days 17 28.3 28.3 73.3
3daiys 5 8.3 8.3 81.7
Less than 3days 11 18.3 18.3 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
45%of the retailers said that the beat boy visiting every day,28.33%of the retailers say5 day
in aweek,8.33%of the retailers say 3days in a week and 18.33%of the retailers say less than
3days.

63. 63
Q12.Can You Face Feedback Problem?
Frequency Percent Valid Percent
Cumulative
Percent
YES 20 33.3 33.3 33.3
NO 40 66.7 66.7 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
33.33%of the retailers are facing feedback problem and 66.67%of the retailers are not facing
feedback problem.33.33%of the retailers are facing feedback problem due to Beat boy they
can’t convey the problem of retailers to jio center.

64. 64
Q13.Market Boy and Beat Boy (FOS) Are Can Forward Your Problems to
Jio Centre (Jc) Heads?
Frequency Percent Valid Percent
Cumulative
Percent
YES 43 71.7 71.7 71.7
NO 17 28.3 28.3 100.0
Valid
Total 60 100.0 100.0
INTERPRETATION:
71.675%of the retailers say yes but 28.33%of the retailers are saying no. This issue I can
discuss with jio Heads and after that resolve this problem by make whatsaap group. In this
group we add jio center employees.

65. 65
FINDINGS

66. 66
FINDINGS
The following are the findings of the study.
1. While conducting the survey, I found that most of 88.3%of the retailers and 82.5%of the
customers, respondents are satisfied with Reliance JIO, and 11.7of the retailers and 7.5% of
the customers, respondents are not satisfied. Because still customers have network problem in
deep rural areas and Retailers have feedback, delay in activation, reference number and
amount refund problem.
2. Reliance JIO has wide market captured in Baddi (H.P).LYF handsets are highly demanded
in the market by its retailers and customers.
3. Customers are satisfied the 4G services as comparison to others services.
4. Reliance JIO is the market leader in Baddi areas, all the customers are preferred its
products & services.
5. Reliance JIO is enhanced the potential market share in Baddi under Vistaar plan.
6. Highly competition among other Telecom operator idea and Airtel. But jio are more
preferred by the customers.
7. Wide 4G- network coverage is available in Baddi areas.
8. Most of the customers are satisfied with jio recharge cost and jio prime plan.
9. And most of the Retailers satisfied with jio margin and others various schemes.
At last it can be said that there are a lot of scope of Reliance jio market in near future.

67. 67
LIMITATIONS

68. 68
LIMITATIONS
1. The first problem I faced is in getting the co-operation of the Retailers and customers. Many
of the respondents I approached did not agree to the need and utility of the project and hence
did not agree to provide me with information.
2. The behavior of the Retailers and customer is unpredictable which may result in the lacking
of accuracy in the data.
3. As the sample size of the survey was so small and comprise of only 60Retaillers and 40
customers, the results may have some prone to errors.
4. Study accuracy totally based upon the respondents response.
5. Stipulated short span of time for survey.

69. 69
CONCLUSION

70. 70
CONCLUSION
Reliance JIO has become a very successful brand in India & providing Retailers and
customer satisfaction is to be there main motive. It provides unlimited free calling and data
services & SMS on the move as people are more dependent on it in their daily lives like wide
network coverage and good 4G services. Because 3G services was unable to meet out
customer needs and wants. That’s why 4G has been evolved for Indian customers.
Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes&
customer services as well as lifetime roaming free services.
Providing customer satisfaction is the most crucial step of the company as they are to be
satisfied and provides Internet access on the move such as Wide network coverage and good
4G services as they are important and technology advanced stuff required by almost
everybody in today’s environment,
Reliance JIO is a home brand company and a very emerging brand in India and will be
successful in overseas market in upcoming years. It possesses congestion free & wide
network, attractive 4G schemes& customer services to cover one of the widest areas.
Reliance Jio is give high margin to their retailers and the Retailers are fully satisfied working
with Reliance JIO and a large numbers of others telecom Retailers are willing to switch from
in Reliance jio.
From the details it can be concluded that 80% of Reliance JIO users preferred to remain with
Reliance JIO and fully satisfied. Also good number of customers who are willing to switch
from their respective subscribers showed interest in Reliance JIO. Reliance JIO is capturing
the wide area of Indian markets increasingly day by day. Hence, these statistics imply a
bright future for the company. It can be said that in near future, the company will be booming
in the telecom industry.

71. 71
SUGGESTIONS

72. 72
SUGGESTIONS
1. In today’s era the Reliance JIO must focus on rural areas to get the people attention and
gather the rural people interest. Because most of rural people are not having the knowledge
about Reliance JIO.
2. Spread out the awareness about Reliance JIO in deep rural areas.
3. Replenish the products on Retailer’s shop on right time, where it is lacking.
4. Remove (exterminate) the problem of calling congestion & call drop.
5. Make the advertisement of Reliance JIO by putting hoardings, boards, posters, and neon
(electric) sign boards in every areas. It should be highlighted punch line”LYF DEKHO LYF
JAISI”.
6. Get the feedback from existing Retailers and customers about Reliance JIO and take the
reference for making new Retailers and customers.
7. We should try building a good relationship with all retailers, praise, recognition&
honouron several occasions for our retailers would help a lot.
8. The customer care people and also employees in Reliance JIO should try to convey brand
Reliance JIO while talking to people.
9. Enhance the market penetration & shares in every market and give the high competition to
others company.

73. 73
BIBLIOGRAPHY

74. 74
BIBLIOGRAPHY
Referred Books:
• Kothari. C.R (2004): Research Methodology Methods & Techniques‟, New Age
International Publishers, New Delhi, 2nd Edition.
• Principles of Marketing –Philip Kotler & Kevin keller edition 12
• Market Research – D.D. Sharma
• Research Methodology – C.R. Kothari
Articles:
• Abhishek Kumar Singh and Malhar Pangrikar, (2013),” A Study Report to Find out
market Potential for 4g Businesses in Pune” available at
http://www.ripublication.com/gjmbs.html
• Berge Ayvazian,(2014),”lessons for 4G in India” available at
http://www.4gworldindia.com/BlogDetails.aspx?pressid=pressRe3&id=news
• Available from http://www.4gon.co.uk/solutions/introduction_to_4g.php
• Available from http://gadgets.ndtv.com/internet/news/reliance-industries-to-invest-
over-rs-250000-crores-in-digital-india-710273
• Available from http://www.nextbigwhat.com/reliance-jio-4g-plans-297/
• Available fromhttp://profit.ndtv.com/news/corporates/article-reliance-jio-to-launch-
beta-programme-to-assess-4g-network-quality-1200326?utm_source=taboola
• Available from
http://www.livemint.com/Industry/JFLXaQLiWeKnvoVoC1B5BM/RelianceJiotostart
voicedataservicesinfivecitiesby.
• Available from
http://www.telecomwatch.in/newsflash/newsflash.aspx?t1=1/22/2014&redir
• available from http://www.cerebralbusiness.com/lte/
• available from http://www.reliance4g.co.in/p/reliance-jio-infocomm.html
Web Sites:
• www.JIO.com
• www.google.com
• www.wikipedia.com

75. 75
ANNEXURE
(QUESTIONNAIRE)

76. 76
PERSONAL DETAILS
NAME
GENDER
(A) Male (B) Female
AGE
(A) 15-20 (B) 20-25 (C) 25-30 (D) above 30
OCCUPATION
(A) Student (B) Business (C) employee (D) housewife (E)
other
CUSTOMER SATISFACTION TOWARDS RELIANCE JIO
(QUESTIONNAIRE)
1. DO YOU HAVE MOBILE PHONE?
(A) Yes (B) No
2. WHICH OPERATOR SERVICE DO YOU USE?
(A) Reliance jio (B) Airtel (C) Vodafone D) Idea (E) Aircel
(F) Reliance (G) B.S.N.L
3. WHAT IS YOUR MONTHLY AVERAGE EXPENDITURE ON MOBILE?
(A) Below 100 (B) 100-300 (C) 300-500 (D) 500-1000
(E) Above 1000
4. ARE YOU AWARE ABOUT RELIANCE JIO?
(A) Yes (B) No
5. HOW LONG YOU ARE USING RELIANCE JIO SERVICES?
(A) Less than a month (B) 1 month to 6 months
(C) 6 months to 12 months (D) above 1yrar (E) Non user
6. WHICH OF THE FEATURES YOU ARE SPECIALLY CONCERNED WHILE
PURCHASING A SIM CARD?
(A) Connectivity (B) Schemes and discounts (C) 4G network
(D) Unlimited calls & SMS
7. WHICH OF THE FEATURES YOU LIKE MOST IN RELIANCE JIO?
(A) Data services (B) Unlimited calls (C) 4G Network converge
(D) Value added services (E) Unlimited SMS (F) Others

77. 77
11. ARE YOU SATISFIED WITH RELIANCE JIO?
(A) Yes (B) No
12. WHAT SHOULD BE IMPROVED IN RELIANCE JIO?
(A) Network coverage (B) Remove calling congestions
(C) Internet speed (D) Others
13. ARE YOU AWARE ABOUT JIO PRIME OFFERS?
(A) Yes (B) No
14. DO YOU THINK JIO PRIME PLANS ARE BETTER THAN OTHER
TELECOM COMPANY PLANS?
(A) Yes (B) No
16. WHICH TELECOM OPERATOR YOU PREFER THE MOST?
(A) Reliance jio (B) Airtel (C) Vodafone
(D) Idea (E) Reliance (F) Aircel (E)
BSNL
17. ARE YOU SATISFIED WITH RETAILER SERVICE IT HELPS TO RESOLVE
YOUR PROBLEM QUICKLY?
A: Yes B: No
18. JIO RETAILER IS EVERYWHERE AVAILABLE AND DO YOU HAVE FACING
ANY PROBLEM REGARDING JIO RETAILER?
A: Yes B: No

78. 78
(QUESTIONNAIRE (RETAILERS)
PERSONAL DETAILS
NAME OF THE RETAIL STORE
GENDER OF RESPOODENT
(A) Male (B) Female
AGE OF RESPOODENT
(A) 15-20 (B) 20-25 (C) 25-30 (D) above 30
JIO RETAILERS SATISFACTION TOWARDS RELIANCE JIO
(QUESTIONNAIRE)
1). Since How Long You Are Retailers Of Reliance Jio?
(A) Less Than 3months (B) 3 To 6 Months
(C) 6 To One Year (D) More Than One Year’s
2). Which Features And Factors Of Reliance Jio Convinced You To Work With?
(A) Jio Margin. (B) Jio Scheme. (C) Jio Plan.
(D) Jio Services and Product(E) Jio Goodwill(F) Jio M.N.P Scheme
(G) Jio Activation Scheme (H) Jio Point Scheme (I) ALL
3). Which Operator Gives To Best Services And High Margin?
(A) Reliance Jio (B) Airtel (C) Vodafone D) Idea (E) Aircel
(F) Reliance (G) B.S.N.L (H) All are give same.
4). Are You Satisfied with Jio Margin and services?
(A) Yes (B) No
5). Are You Jio Premium Retailers(J.P.R)?
(A) Yes (B) No
6). Which Problem You Mostly Face?
(A) Delay in Activation (B) Refund Problem
(C) Reference Numbers Problems (R.L Number) (D) Others
7). Are You Satisfied With Performance of Beat Boy (FOS)?
(A) Yes (B) No
8).How Many Time Take Jio Centre (Jc) Employees for Resolve Your Problem?
(A) Less Than One Hour (B) More Than One Hour
(C) One Day (D) More Than One Day
9). How Many Times in A Week Market Boy or Beat Boy (FOS) Visit Your Store?
(A) Daily (B) 5days
(C) 3daiys (D) Less than 3days
10). Can You Face Feedback Problem?
(A) Yes (B) No
11). Market Boy and Beat Boy (FOS) Are Can Pass Your Problems to Jio Centre (Jc) Heads?
(A) Yes (B) No