Janadhar India Election and Political Research for Delhi Assembly Elections

12/24/2018 1
hello@jandharindia.com | 0124-4320053| www.JanadharIndia.in

JANADHAR INDIA
ABOUT
Established in the year 2015, Janadhar
India specializes in a plethora of
services to manage your election
campaign.
We design and develop a campaign
post extensive studies and surveys of
the market right down to the booth
level. To gain a better understanding,
the team approaches every booth to
identify the issues and challenges faced
and also manage the crucial
information of a particular constituency
like influencers, poll workers and
voters’ mood. Through a dedicated app
for the candidate or aspirant, the team
also ensures that it supports to get
maximum voter’s turn out with the
real-time monitoring at polling booth
level.
WHY US?
• We Understand the mix of Pulse,
Tech and Communication
• Led by a mix of young and
seasoned professionals
• We Understand our clients &
their requirements
• We help in reducing Cost &
Maximizing the turn-out
• We are Young and focused upon
Digital, Mobile and Field
Outreach
• We believe in always innovate,
experiment and accelerate
• We are upgrading everyday

Unlike other developed countries like USA, UK etc. India started using
professional election management services very late. We have seen
positive results of such services in General Elections, Uttaranchal
Assembly Elections, Gujarat Assembly Elections, Karnataka Assembly
Elections, Uttar Pradesh Assembly Elections, Punjab Assembly Elections
and Haryana Assembly Elections.
In recent development all political parties are looking for professional
companies/team to manage their election campaign strategy. While few
parties are recruiting only election campaign strategist, we are offering
end to end election campaign management solution which would
maximize votes.
If elections are the festival of democracy in India, then at Janadhar India
we manage that for you hassle-free. With strong field presence and vast
experience in creating strategic election campaigns, we understand how
qualitative feedback on the ground corresponds to metrics and KPI’s for
you and how the same can be used for the purpose of developing an
effective campaign management strategy.
ELECTION CAMPAIGN
MANAGEMENT

SERVICES
VOTERS’ OUTREACH
A team of seasoned
professionals we
manage all field
outreach media like:
Outdoor, Cinema, Door
to Door, Canvassing etc.
CAMPAIGN
MANAGEMENT
Managing election
campaign is gradually
becoming hassle-free
with seasoned
professional partner like
us.
DIGITAL OUTREACH
We not only build and
manage the digital
notability but also
manage 360 digital
outreach through Web,
Apps and Social Media.
MOBILE OUTREACH
India is a hottest
destination when it
comes to cellphone users,
we are equipped to
deliver campaign through
SMS, App, WhatsAPP, and
OBDs
SOCIAL MEDIA
Innovative ideas that
connect mass social
media audience. We
with experience in
ideate and managing
profiles and booth level
groups.
ELECTION RESEARCH
Survey, research will
help to strategize the
overall campaign. The
analysis will detail
results with all insights
about constituency

12/24/2018 5
VOTERS’ OUTREACH SOLUTION

Voters’
Outreach
Introduction
Who We Are
Janadhar India is a team of great proven strategist and analyst
who help to get detailed voters insight with its Election
Research service in India
More than 3000 field force, panel of 10 campaign managers,
pool of talented engineers, and media managers that extend
your outreach hitting right on voters mood in your constituency
and increase the TOMA for successful election campaign
What We Do
Understanding voters behavior is a challenging task for others,
and we offer a range of election research services that help to
get the right Janadhar
• Door Knock / Jan Sampark
• Influencer Connect
• Propaganda on the move
• Volunteer Network
• Street Plays
• Household Survey
• Innovative Display

12/24/2018 7
OBJECTIVE
• 30% increase in Vote Share
• Improve Connect with Voter and Family
• Public influencers
• Fact Check
• Maximize turnout
• Validated Activation and Data Collection
• Facilitated by Mobile communication
• Booth level analysis
• Door to door canvassing
• Voters Pulse

12/24/2018 8
SERVICES
Field Force at
Booth Level
Propaganda and
Dialogues
Data collection
in App
Street Plays
Influencer
Connect
Innovative
Display

12/24/2018 9
FACTS
Constituency
Approx.
Voters
Approx.
Families/Doors
No of
Constituencies/
booth
Target
Doors/Constituency
Parliament 15,000,000 500,000 1000 150,000
Assembly 200,000 50,000 200 20,000

12/24/2018 10
JAN SAMPARK – DOOR KNOCK
Direct Connect
• Our Jansampark
Resource to visit
20% of
households per
booth.
Dialogue
• Jansampark
Resource to talk
to the house
owner and
explain him/her
the
benefits/schemes
of the
government or
party
Data Capture
• Jansampark
Resource to fill in
voters data in the
APP with all
required data and
survey answers.
Validation
• Geo Tagging
through App’s
GPS
• Missed call
on/from Voters
given mobile
number

12/24/2018 11
INNOVATIVE MEDIA

12/24/2018 12
STREET PLAYS
20 Teams of Theatre artists from
reputed institutes.
Each team has 3 boys and 2 girls
along with 1 music instrument player
Languages Covered:
Telugu, Tamil, Kannada, Marathi
Gujarati, Bhojpuri, Odiya, Hindi,
English, Bengali and Punjabi

12/24/2018 13
LEVERAGING MOBILE MEDIA
SMS
• After Getting
verified entry,
System to send
automated
message to the
voter.
• Daily/Weekly
SMS with
customized
message to go
Missed Call/ OBD
• 15 Sec recorded
call/audio to be
sent to all
verified voters
• Frequency –
Twice a
week/Daily
WhatsAPP
• Media+Text to
be sent to all
verified
whatsAPP
numbers
• Local Groups to
be created to
push content
Advantage
• Direct connect
with the
Household
owner
influencing at
least 2 votes
• Daily
communication
to strengthen
the connect

PAST PROJECTS
Rajasthan Assembly
Elections 2013 and 2018
Madhya Pradesh
Assembly Elections 2018
Chhattisgarh Assembly
Elections 2018
Telangana Assembly
Elections 2018
Karnataka Assembly
Elections 2018
Gujarat Assembly
Elections 2017
Uttar Pradesh Assembly
Elections 2017
Uttaranchal Assembly
Elections 2017

OUR APP
No Internet
connection is
required while
conducting surveys,
data is safely stored
in the app until the
device is connected
to the internet.
Capture the GPS
location of the
device at the time
the survey is being
conducted
Prompts the
respondent to take a
Photo or Video on
camera equipped
devices
With the Local
Language support
surveyor can
configure the survey
in their local
language.
Offline Data
Collection Map Coordinates Photo & Video Local Language
22 Regional LanguageCapture Photo or
VideoGPS TrackingNo Internet Required

OUR APP
Question flow
simplifies the task of
making your survey
perform
logically. Questions
can be included or
bypassed depending
on previous answers
given.
Customize your
surveys by selecting
your screen layout,
colors and
background images
relating to your
products and
services
Results are available
to download in Excel
and CSV format for
monitoring data of
specific survey.
Expert team to
create a war room
zone for real time
monitoring and
analysis.
Best Format Customized Output Download War Room
Real Time DataDownload ReportDesign, UITested Formats

Team
Our core team members are well known and experienced in their
respective fields. We have:
• Sr. Strategists
• Campaign managers
• Consumer study experts,
• Big data experts,
• Social media experts,
• Online reputation managers,
• Psephology Experts
• Field Surveyors
• Journalists and Mass Comm Experts
• Translators
• Graphic Artists

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Janadhar India Election and Political Research for Delhi Assembly Elections

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Janadhar India Election and Political Research for Delhi Assembly Elections