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Presentation flashmobs (2)
- 1. FLASH MOBS
- 2. What are Flash Mobs? Group of people who mobilize on short notice to perform a collective action
- 3. Types random acts of dance in a shopping mall, marriage proposals to supporting campaigns through dance in front of the houses of parliament
- 4. Political Flash Mobs Political activists have led to political change and actions in support of campaigns (e.g. The Arab spring) Flash mobs usually lack a central power controlling the movements and actions
- 5. How? Bulk text messaging platforms such as TXTMob and FrontlineSMS First used by protesters at the U.S. Republican and Democratic National Conventions in 2004 The key to a smart mob lies in its lightning-fast execution and mass distribution.
- 8. Experience for the participants Experience for the public Gathering against loneliness Fun Widespread forms: Freeze – dance – sing
- 9. Marketing - companies Experience for the consumer Emotional link to the brand Possibility to use viral and trendy tools Sell a product or a service
- 10. Marketing - NGOs Experience for the potential donator/activist Emotional link to the organisation Become well-known Possibility to use viral or trendy tools Encourage donations and self-consciousness
- 11. Flash robbery Side effect of flash mobs Takes advantage of a large number of people to commit an outlaw act
- 12. Organisation Generally formed through social media web sites (Facebook, Twitter…) as well as by email and text- messaging Participants are told when and where to meet Because participants almost always use mobile devices meeting places and times can change almost instantly Key to the flash mob idea because surprise is part of the goal.
- 13. 1. Christmas Food Court Flash mob Shares: 790,789 Views: 32,953,169 2. Flash Mob Black Eyed Peas Shares: 245,034 Views: 10,150,938 3. The T-Mobile Dance Shares: 176,318 Views: 32,096,096 And is then again being shared on Social Media Platform Sharing
- 14. Why are they so popular? o People become the show and the audience o Fast, cheap o Feeling to do something disruptive o Internet component, yet allows you to see the virtual community made literal and physical o High potential to go viral
- 15. Virality Many people High emotional content Internet phenomena Easy to share Even better with a celebrity
- 16. How to make the world dance 20,000 people for a "Gangnam Style" flash mob held opposite the Eiffel Tower Alerted on social media by the record label Universal Mercury Whole event was over in 15 minutes
- 17. “The internet has literally come to life” Communications technologies empower people Military efficiency + complete anonymity + rapid communication Notion of serious organisation for the purpose of something so potentially idiotic adds to the fun, as does the massive amount of media attention that these events attract
- 18. What’s next? Thrives of this idea of a happening having happened, despite nothing actually having happen Live installation? Smart crowd? Silent disco? Flash song? or simply a production?
- 19. Next big thing: Harlem Shake? Went viral in Feb 2013 12,000 versions had been uploaded, gaining over 44 million views As of February 15, about 40,000 Harlem Shake videos had been uploaded, totaling 175 million views Baauer's single reached #1 on the iTunes America chart
- 20. “The simultaneous and the instantaneous world” “There is no sequence. There is no logic”- McLuhan Concept loses its validity with a certain crowd, but perhaps gains a new one.
- 21. How much was the movement a creation of the media? How can we use these digital media so that they help us become empowered participants rather than passive consumers?