Ebby Halliday Realtors

1. Why a Home Seller
Should Sell Through a REALTOR ®
REALTORS® have buyers’ confidence
REALTORS ® can provide an objective analysis of the market
REALTORS® can provide profitable marketing preparation
REALTORS ® network with other REALTORS ®
REALTORS® have access to qualified buyers daily
REALTORS ® have constant exposure to the marketplace
REALTORS® have more effective ads, yard signs and marketing avenues
REALTORS ® help the seller be less inconvenienced
REALTORS® help the seller enjoy more security
REALTORS ® offer professional showmanship
REALTORS® can follow up effectively
REALTORS ® can ask personal questions the seller can’t
REALTORS® are trained to handle a variety of personalities
REALTORS ® understand the seller’s wants and needs
REALTORS® can negotiate without conflict
REALTORS ® can provide closing costs and net proceeds estimates
REALTORS® have access to reputable lenders

2. Why Should You Depend on an
Ebby Halliday, REALTORS Associate ®
When Selling Your Home?
Agents are more likely to sell the home than the homeowner. In the U.S., 90 percent of homes
are sold by real estate agents; only 10 percent are sold by homeowners.
Agent-listed homes sell faster. The average agent-listed home sells in 4.5 months, but the
average “for sale by owner” takes 7.4 months.
The real estate agent streamlines the home-selling process. Networking, referrals and an extensive database
of clients and available properties make an extremely effective selling combination. The rest of the time,
other networking agents complete the sale.
Don’t forget the time and expense for advertising, marketing and showing the property,
followed by buyers and contract negotiations. Then there is the final coordination of all
the details of the transaction, such as appraisal, financing, inspections and any repairs,
through the pending and processing period to the actual closing of the property. These
are all critical and time-consuming requirements that your real estate agent does for you.
Homes
Sold By
Listing
90% Agents
25%
Homes Sold By
Real Estate Agents
75%
Homes Sold By
Other Agents
10%
Homes
Sold By
Homeowners
®
Source: NATIONAL ASSOCIATION OF REALTORS

3. My Seller Services
• Review the law of agency and your choices of representation
• Discuss your goals as a seller and determine your needs and considerations
• Organize the home-selling process, guide and be available to answer your questions
and offer assistance at all times
• Prepare a competitive market analysis of comparable sold properties to help in
determining the value of your home to generate the maximum interest and profit
• Provide you with information on competing properties currently for sale as well as
keeping you abreast of daily updates on properties new to the market
• Review the Seller’s Disclosure Statement with you and assist in obtaining any
Residential Service Contracts (Home Warranty)
• Create sales materials for your home and a marketing plan
• Network with Ebby Halliday/Ellen Terry company agents, as well as other brokers
through the MLS (in the marketing of your home)
• Communicate feedback and advise you
with status reports on an ongoing basis
• Market your home on ebby.com, the
company Web site as well as on the
National Association of REALTORS ®
Realtor.com Web site and through The Dallas
Morning News, Fort Worth Star Telegram,
Trulia, Luxury Portfolio and North Texas
Real Estate Information Systems (MLS)
• Present all offers received and provide
professional assistance on your options
• Explain the purchase agreement (contract) and all addenda, assist and strategize in
detail the negotiation of your purchase agreement; prepare a closing costs estimate
and explain all clearly to your satisfaction

4. My Seller Services page 2
• If needed, assist you in purchasing another home
• Be available to answer your questions or to offer assistance at
any time
• Represent your interest with lenders, appraisers, and
property inspection
companies, and act as your
advocate in the most
professional manner possible
• Strategize and negotiate on
your behalf with the buyer;
follow up through the
contract-pending process; and
ensure all contract provisions are
fulfilled in the required time
• Work with the buyer’s lender to
confirm loan approval
• Ensure that title work is delivered
on time
• Monitor the closing process step-by-step; assist with moving services;
coordinate the transfer of utilities; coordinate the closing and
possession details; and follow up with you after closing to assure
all loose ends are handled
• Treat you fairly and honestly, abiding by the Texas Real Estate
License Act and the National Association of REALTORS ®
Code of Ethics
• Act as your advocate in the most professional manner possible,
and ensure confidentiality of your information as my client at
all times

5. What we will need to get started . . .
In the listing and selling of your home, please provide the following items. These are available
from your Closing Documents (when you purchased your current home):
Note/Deed of Trust (for proper title/legal)
Prepayment/Current Mortgage info, Lender Name, Address
Loan number/payoff, and the survey
Current property tax information
Utility information: gas, electric, water (average bills/providers)
Alarm System information (code/location of pads/contract)
LEASED OWNED
Telephone numbers, pagers, and voice mail where you can be reached
Key to your home
Any floor plan, blueprints you may have from purchase
A list of any items that do not remain with the property;
i.e. any special window coverings, light fixtures, fire equipment, etc.
Copies of all home inspections and reports for prospective buyers
Your comments/thoughts on
why you originally decided
to buy this particular home.
What will you miss the most
about your home? What are
its best features?

6. An Idea List from Ebby to
Show and Sell Your Home
Look At Your Home From The Outside, Living And Dining Areas Reveal Interests
Then Work Your Way In • Arrange furniture to create an open effect
• Straighten bookshelves
• A well manicured lawn, neatly trimmed shrubs and clean walkways always • Clean carpets
make a good first impression • Polish furniture and hardwood floors
• Repair or replace damaged screens, glass panes and door hardware • Put logs in the fireplace
• Remove driveway stains and eliminate exterior clutter or • Add magazines, books and flowers to coffee table and discard excess
distracting decor papers
• Free gutters of debris and replace missing shingles • Place a centerpiece on the dining room table
• Place flowers or potted plants by front door
• Be sure the doorbell works
Family Rooms Are For Relaxation
Invest In Paint • Store games and sport equipment or arrange them in attractive containers
• Eliminate clutter
• Paint improves a room and makes it • Turn off all entertainment units and play soft music
clean and appealing • Place easy chairs and sofas in conversational group
• Use white or neutral tones that • Showcase books and magazines; aesthetics are more important than
are soothing functionality
• Check walls for split or peeling papers • Deodorize pet areas
and replace or repair if needed
• Polish woodwork and paneling
Bedrooms Must Invite Rest And Peace
throughout your home
• Avoid a crowded look
Let Sunshine In • Remove excess furniture and personal items
• Attractive, colorful bed linens are important
• Open curtains, shades or drapes on • Arrange books or plants on night stand
nice days • Place decorative pillows and shams on beds
• Add sparkle to windows by washing • Keep room light and bright
inside and out
• Turn on lamps or accent lighting
Value Goes From Top To Bottom
• Replace missing light bulbs
• Permit clients to see the value of your property from the attic to the
Fix Minor Flaws basement and through to the garage
• Remove junk, cartons and unnecessary artifacts
• Make sure windows and doors open • Straighten, box and store cartons neatly
and close easily • Organize workbenches
• Address plumbing problems and present • Lighten dark spaces with paint or additional lights
these facilities in working order • Provide adequate lighting for stairs
• Check doorknobs, drawers and
glass doors for ease of
Closets Count
operation; lubricate and adjust
as needed
• Make closets appear larger by having them clean, neat and well organized
• Clean rust and soiled spots
• Remove old clothes and cartons
• Add a cedar block or air freshener for a refreshing aroma
Decorative Kitchens Sell A Home • Use decorative storage boxes
• Clear counters of appliance and make space in cabinets
Smart Moves
• Clean cabinets inside and out
• Check and clean appliances, floors and walls
• Your Ebby Halliday Associate will make appointments to show your
• Add green plants or bowls of fruit
home to truly interested buyers
• Create a comfortable atmosphere with colorful curtains,
• If possible, arrange to be away during showings
cup towels and place mats
• Your real estate professional will answer questions and discuss negotiations
• Empty trash baskets
• Your cooperation in scheduling showings will be appreciated by
potential buyers
Blend Color And Convenience
In Bathrooms Finally
• Remove clutter from vanities and cabinets • Set household thermostat at a comfortable level before leaving
• Scrub sinks, tub and shower; polish mirrors and chrome • Make a final check of every room and if time permits, do a quick once-
• Clean floors and walls over straightening and light dusting
• Deodorize area • Turn on accent lighting
• Repair tiles and recaulk if needed • Put your pet(s) in a secured area, preferably in the yard
• Put out nice towels
• Add scented soaps or candles
• Empty trash
Another helpful aid from your friends at Ebby Halliday, REALTORS ! ®

7. Seller’s Home Features Worksheet:
“Beauty is in the Eye of the Beholder”
To help us market your property most effectively, please list your favorite features of your home. We
will focus on these in our marketing. Example: The den faces southeast, so early morning sunshine makes
it a great place to read the paper and have morning coffee.
1. _____________________________________________________________________________
2. _____________________________________________________________________________
3. _____________________________________________________________________________
What two things would you change about your home if you decided to stay at least five years longer?
Example: Remodel kitchen, add another bath, etc.
1. _____________________________________________________________________________
2. _____________________________________________________________________________
When friends, relatives, and other visitors come to your home, what are the two most commonly heard
“comments?” Example: ‘Your kitchen is just fabulous!’ or, ‘Too bad it’s such a small patio.’
1. _____________________________________________________________________________
2. _____________________________________________________________________________
Address: _________________________________________________________
_________________________________________________________

8. Seller’s Disclosure Notice
Texas state law requires sellers of residential property to provide a Seller’s Disclosure Notice to any prospective buyer,
and makes the seller responsible for full disclosure of items or conditions that could effect a buyer’s decision to
purchase.
If there are now or have been in the past problems or repairs and you know of them, you must disclose them to any
prospective buyer. Disclosure should be made before an offer to purchase is written.
A blank Seller’s Disclosure Notice is included for your use. It must be completed, signed and dated by the seller and
furnished to any prospective buyer. The form must be updated if changes occur during the listing period.
The Top 7 Problems
• Foundations
• Water Penetration
• Termites
• Roof Problems
• Asbestos
• Septic Tanks
• Repairs
Exemptions to Providing
the Seller’s Disclosure Notice
Sellers may be exempt from
providing the notice if they are:
• selling pursuant to a court order
• a trustee in a bankruptcy
• a lender selling at foreclosure
• transferring to a lender after foreclosure or deed in lieu
• a fiduciary in the administration of an estate, guardianship, conservatorship or trust
• a co-owner selling to another co-owner
• selling to a spouse or a direct descendant
• spouses transferring pursuant to court order
• selling to a governmental entity

9. Pre-Sale Home Inspection
Surprise! It can be great fun at a birthday party, but not when it may delay or threaten the sale
of your property!
Surprises such as a hidden water leak can result in unseen wood damage, or require bathroom repairs.
Could there be termites? A crack in your heating unit? Is the electrical system in your home up to today’s
code requirements? Are there little things that need attention like a cracked window pane, drippy faucet
or chipped tile?
Having your own home inspection takes the surprise out of the picture for the buyer. It also allows
you the advantage of taking corrective action on the needed repairs so that when the buyer’s inspector
examines your property he cannot make them an issue.
If there are problems, you’ll have time to get competitive bids at regular rates . . . rather than
paying overtime to meet a closing deadline that may be just a couple of days away.
Disclosure of the condition of your home also can protect you by reducing the chance of
post-closing problems.
A pre-sale inspection is something to which you may want to give some thought!

11. SOURCE BUYERS
OF
ASSOCIATE’S
SPHERE
OF
INFLUENCE
PRINT
TELEVISION ADVERTISING
INTERNET RELOCATION
COMPANY REPUTATION

15. 14
TOP 5
EBBY
DALLAS / FORT WORTH
12
HALLIDAY
REALTORS
RESIDENTIAL BROKERS
MARKET SHARE
10
12.11%
FOURTH QUARTER
2008
8
6
COLDWELL
BANKER
RESIDENTIAL
4
5.98%
C-21
RE/MAX KELLER
JUDGE FITE
2
DFW WILLIAMS
ASSOCIATES PRESTON RD
2.64%
2.48%
2.49%
0
Source: North Texas Real Estate Information Systems MLS

16. $1-MILLION PLUS SALES
NTREIS MLS SALES
JANUARY 1 TO DECEMBER 31, 2008
$800,000,000
$700,000,000
$600,000,000
$500,000,000
$400,000,000
$300,000,000
$200,000,000
$100,000,000
$0
EBBY ALLIE BETH BRIGGS KELLER COLDWELL VIRGINIA RE/MAX - ALL PRUDENTIAL
HALLIDAY ALLMAN FREEMAN WILLIAMS - BANKER COOK, OFFICES TEXAS
COMPANIES ALL OFFICES RESIDENTIAL REALTORS PROPERTIES

25. LICENSED RESIDENTIAL SERVICE COMPANIES
The following is a partial list of Residential Service Companies licensed to do business in the State of Texas
by the Texas Real Estate Commission. For a complete list go to the www.trec.state.tx.us web site.
Allied Home Warranty HomeSure of America*
2990 Richmond Ave. Ste 530 P. O. Box 551540 Ft. Lauderdale, FL 33355-1540
Houston, TX 77098 Toll free: 1-800-327-9787 www.hmsnet.com
Toll Free: 866-791-1200 www.alliedhomewarranty.com *formerly known as Homeowners Association of America or
Homeowners Marketing Service (HMS)
American Home Shield of Texas, Inc.
(Division of Service Master) Home Warranty of America - HWA Home Warranty
889 Ridge Lake Blvd. Memphis, TN 38120 1371 Abbott Court, Ste.A., Buffalo Grove, IL 60089
Toll free: 1-800-776-4663 www.ahswarranty.com Toll Free: 1-888-492-7359 www.hwahomewarranty.com
Best Home Warranty Company Nations Preferred Home Warranty
550 N. Third Street, Burbank, CA 91502 dba: Nations Residential Service Co.
Toll free: 1-800-443-5599 www.bhwc.com 2649 Tarna Dr., Dallas, TX 75225
Dallas: 214-522-6464 Metro: 972-445-5878
Broward Factory Services** www.home-warranty.com
BFS Home Warranty
3500 North 28th Terrace Hollywood, FL 33020 Old Republic Home Protection Co., Inc.
Toll free: 1-800-634-0763 bfshomewarranty.com Two Annabel Lane, San Ramon, CA 94583
Toll free: 1-800-445-6999 x1166 www.orhp.com
Everything Residential
1231 Greenway Dr., #220, Irving, TX 75038 One Guard Texas, LLC
John Armstrong -Partner dba: OneGuard Home Home Warranties
Metro 800-592-9702 610 Gene Autry Lane, Murphy, TX 75094
www.everythingresidential.com Toll Free: 1-800-896-0014
Fidelity National Home Warranty Company TWG Home Warranty Services, Inc.
1850 Gateway Blvd. #400 175 West Jackson Blvd., Chicago, IL 60664
Concord, CA 94520 Contact: Brenda Klein
800-862-6837 214-263-4819
First American Home Buyers Protection Corp.
Warranty Global Group, Inc.
P. O. Box 10180 Van Nuys, CA 91410-0180
dba: Global Home USA
Toll free: 1-800-444-9030 www.firstam.com
15920 Addison Road, Addison, TX 75001
Contact: Darryl Andrews
General Electric Company
1-877-881-2244
(AC/Appliances/Electronics coverage only)
GE Appliances, Appliance Park, AP6-218
Louisville, KY 40225
Toll free:1-800-626-2224 www.ge.com
(3/8/2008 revise)
dba:Home Buyers Resale Warranty Corp.
2-10 Home Buyers Warranty: dba: Home Trust Warranty
10375 East Harvard Ave. #100, Denver, CO. 80231
Toll free: 1-800-775-4736 www.2-10hbw.com
This information is provided as an accommodation to our clients. Ebby Halliday Real Estate Inc., Ellen Terry,
REALTORS and Dave-Perry Miller & Associates makes no warranty or representation as to the programs or
quality of service which may be provided by any of the companies listed above.

28. Why You Need a Real Estate Professional
There are many pieces to a real estate transaction that must be put into place to reap the final rewards of a
closed sale. Marketing a home to the buying public and/or looking for a new home is an involved process in itself,
plus coordinating and understanding all of today’s legal requirements of transferring title in a real estate sale.
Consider these questions:
• Who will complete the contract forms, negotiate the offer, and look out for YOUR interests?
• The eight-page contract – and any addenda – contains the agreement of the buyer and the
seller, and states the representations and promises to be performed by each of the parties.
• Is earnest money needed? How much?
• What happens to the earnest money?
• What if the earnest money check does not clear for payment?
• What if the buyer changes his mind after signing the contract?
• Why is there an option period?
• How much should the option fee be?
• How many and what kind of inspections should be performed?
• What are the time limits for all inspections?
• Once the property has been inspected, what are the parties’ choices?
• What financing options are available?
• How does a buyer become qualified and approved for a home loan?
• What if the buyer is not qualified for a loan?
• What if the buyer does not have enough money to close?
• What if the buyer’s credit report reveals credit issues?
• How long will it take to obtain financing?
• What options are available for obtaining the best interest rate? Will there be points?
• What happens if the lender cannot provide the interest rate stated in the contract?
• How much are the closing costs?
• What if the lender’s appraiser does not substantiate the value of the property?
• What if the lender requires repairs?
• Who will pay for these repairs?
• How will the repairs be made?
• What if the lender rejects the property?
• What if the buyer’s loan verifications are not returned?
• What if “conditional” approval is issued and the conditions cannot be met?
• What if the lender does not approve of the survey?

29. Why You a Need Real Estate Professional page 2
• What happens if flood insurance is required?
• What about easements on the property?
• What if the loan is not approved within the time stated in the contract?
• What happens if a title commitment is not issued to the lender?
• What if the title search discovers title problems?
• What if hazard insurance cannot be found for the property?
• What happens if the buyer objects to exceptions in the title insurance coverage?
• What happens if the lender objects to exceptions in the title insurance coverage?
• What happens if the closing date is not met?
• What if the buyer is unable to provide information that is needed?
• What if the loan documents are not acceptable to the buyer?
• What if the loan documents are not acceptable to the buyer’s attorney?
• What if the loan underwriter has requirements?
• What if a termite certificate is required?
• What happens if the lender delays the closing?
• What if the loan is not timely funded?
• What if the loan documents and closing papers are not prepared in time
for the closing date?
• What if the buyer and seller disagree about the closing costs charged
on the closing statement?
• What if the buyer wants to move in prior to signing the closing papers?
Prior to the seller receiving his monies from the closing?
• What if the buyer’s lock-in interest rate expires PRIOR to the closing?
• What about residential service contracts excluded items of coverage
after closing?
• What if the buyer objects to closing because of his walk-thru?
• More seriously, what if the buyer’s home fails to close and their loan was
contingent upon selling their home?
• What if the seller needs a lease-back after closing?
Associates are trained and qualified real estate professionals who take pride in their ability to
coordinate and move a real estate transaction from the listing, marketing, and contract negotiating
and pending process to a SUCCESSFUL CLOSING!

30. How to Choose Your
Real Estate Sales Professional
Look for a real estate sales professional who has the REALTOR® symbol.
Holding a real estate license does not make someone a REALTOR®. A REALTOR® must pledge
to uphold the REALTOR® Code of Ethics, always placing the client’s interests above all.
Look for a REALTOR® who will establish an agency relationship in writing.
Loyalty, obedience, disclosure of all material facts, confidentiality, a duty of accounting and the
use of reasonable skill and care are required in an agency relationship.
Look for a full-time professional.
The marketplace constantly changes, and staying abreast of the market, financing, and legal issues
requires full-time attention, as well as continuous education.
Look for a local company that has a fine reputation within the industry.
Select a firm with cooperative involvement in every aspect of civic life, with memberships and
volunteer work in Chambers of Commerce, adopt-a-school programs, service leagues, Rotary,
friend of the arts, and more.
Ask questions to help you determine the knowledge and qualifications
of the salesperson.
Does the salesperson appear to have good listening skills? Does the salesperson pay attention to
detail, have a high level of patience, and seem willing to research the market?
Talk with friends, neighbors and co-workers who have recently bought or sold
a home.
What kind of service did they receive? Would they select the same REALTOR® again?
Ask for references from former buyers or sellers.
Ask the REALTOR® to share with you the services they will provide to you in the
home-buying or selling process.

31. 98%
of our Buyers and Sellers
rated our Associates
“Excellent”
in Customer Service*
Work with the first name
in Real Estate!
© 2007 Equal Housing Opportunity
EH-33 3/07 *Based on returned surveys as reported by Continuity Programs, Inc., Marketing Resource Services

32. Dear
Ebby Halliday, REALTORS® is pleased to present the enclosed offer to purchase your home
from the following buyers:
A copy of the offer has also been delivered to
Section 1101.652(b)(22) of the Texas Occupations Code (the Real Estate License Act) does not
permit Ebby Halliday, REALTORS® or its Associates to assist you with the negotiation of this
offer because you are currently represented by a broker with whom we must conduct all
communications. If you have any questions or need assistance regarding the terms of the offer,
please contact your agent at
We look forward to your reply and to the successful sale of your home.
Yours truly,
Ebby Halliday, REALTORS®

33. You’ve come to the right place . . .
Ebby Halliday, REALTORS® has the people, the technology, the prestige and the
marketing power to help make your real estate dreams come true!