1. The Social Media
ROI Cycle
Developed by Jamie Turner, co-author of How to Make Money with Social
Media and Chief Content Officer of BKV’s 60 Second Marketer

2. A Note from Jamie Turner
• Not long ago, I wrote an article for Mashable called
“Understanding the Social Media ROI Cycle”
• It generated quite a stir, so I created this unbranded
PowerPoint so you can use it in your presentations
• Please feel free to share, forward to friends, re-purpose
or use as you wish
• All I request is that you provide attribution for the
original source (that’d be me, folks)
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer.

3. The Social Media ROI Cycle
• After analyzing various corporations, I realized that the
adoption of social media happens in three distinct
stages
• Stage 1: Launch
• Stage 2: Management
• Stage 3: Optimization
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer.

4. The Social Media ROI Cycle
• I’ve created two options for you
• The first option is a single PowerPoint page that can
explain the Social Media ROI Cycle in one slide
• The second option are several PowerPoint pages that
explain the Social Media ROI Cycle in multiple slides
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer.

5. Option #1

6. The Social Media ROI Cycle
Stage 1: Launch
100% of the efforts are typically focused on launching the Big 4: LinkedIn,
Facebook, Twitter and YouTube. (Some companies dive into the Big 4
Plus More which include blogs, SlideShare, e-newsletters, Flickr, etc.)
Launching the •Approach: Executional
Big 4 •Focus: Short-Term
1 •Objective: To Have a Social Media Presence
•Results: Negligible
2
Stage 2: Management
Qual. In Stage 2, approximately 60% of a company’s focus is on the Big 4 (or the
Big 4 Plus More), 10% of the focus is on creative and offer
3 development, 20% on quantitative metrics (traffic, inbound links, likes, etc.)
and 10% on qualitative metrics (brand sentiment, surveys, polls, etc.).
Quant.
Big 4 plus •Approach: Tactical
More •Focus: Mid-Term
Creative •Objective: Customer Engagement
ROI •Results: Increased Traffic
Big 4 plus
More Stage 3: Optimization
Approximately 25% of the focus is on the Big 4 Plus More,10% on creative
Conversion/ New initiatives and offers, 10% on quantitative metrics, 10% on qualitative metrics, 25%
Optimization Creative on improving conversion and optimizing the campaign and 20% on
tracking profits and ROI.
Quant. •Approach: Strategic
Qual. •Focus: Long-Term
•Objective: Social Media ROI
New initiatives •Results: Revenue Growth
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer.

7. Option #2

8. The Social Media ROI Cycle
The 3 Stages of the Social Media ROI
Cycle
Setting up, running and optimizing an
effective social media campaign happens in
three stages:
1
•Stage 1: Launch
•Stage 2: Management
2 •Stage 3: Optimization
3
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer.

9. The Social Media ROI Cycle
Launching the
Big 4
Stage 1: Launch
100% of the efforts are typically focused on launching the
1 Big 4: LinkedIn, Facebook, Twitter and YouTube. (Some
companies dive into the Big 4 Plus More which include
blogs, SlideShare, e-newsletters, Flickr, etc.)
2
•Approach: Executional
•Focus: Short-Term
•Objective: To Have a Social Media Presence
3
•Results: Negligible
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer

10. The Social Media ROI Cycle
Qual.
Quant.
Big 4 plus
More
Creative
New initiatives
1
Stage 2: Management
2 In Stage 2, approximately 60% of a company’s focus is on
the Big 4 (or the Big 4 Plus More), 10% of the focus is on
creative and offer development, 20% on quantitative
metrics (traffic, inbound links, likes, etc.) and 10% on
3 qualitative metrics (brand sentiment, surveys, polls, etc.).
•Approach: Tactical
•Focus: Mid-Term
•Objective: Customer Engagement
•Results: Increased Traffic
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer

11. The Social Media ROI Cycle
Stage 3: Optimization
Approximately 25% of the focus is on the Big 4 Plus
More,10% on creative and offers, 10% on quantitative
metrics, 10% on qualitative metrics, 25% on improving
conversion and optimizing the campaign and 20% on
tracking profits and ROI.
•Approach: Strategic
•Focus: Long-Term
•Objective: Social Media ROI
1
•Results: Revenue Growth
2
ROI Big 4 plus
More
3
Conversion/
Optimization Creative
Quant.
Qual.
New initiatives
Source: Jamie Turner, co-author of How to Make Money with Social Media and Chief Content Office of BKV’s 60 Second Marketer

12. Background Information
Jamie Turner is the Chief Content Officer at the 60 Second
Marketer, the online magazine for BKV Digital and Direct
Response. The 60 Second Marketer provides tools, tips and
tutorials for marketers around the globe.
Jamie is a leading authority on branding, marketing strategy and
social media and has helped companies like
AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola
Company grow their sales and revenue with outside-the-box
marketing techniques.
He has been profiled in the world’s best-selling marketing
textbook and consults with well-known brands around the globe.
He is a regular guest on TV and radio on the subject of
marketing and social media and is an in-demand keynote
speaker for global corporations, events and trade shows.
Jamie's book, "How to Make Money with Social Media" is
published by the Financial Times Press and is available at
Amazon, Barnes & Noble, Borders and 800CEORead.com.
You can follow Jamie on Twitter at 60SecondTweets and via his
blog at 60SecondMarketer.com/blog.
He can also be reached at
Jamie.Turner@60SecondMarketer.com.