Creating a successful cannabis beverage entails transforming the raw plant material into a liquid. But this is only one of the many transformations necessary to run a successful cannabis beverage company.

1. Grass into Glass
Tapping the market for cannabis beverages
Dr. William S. Silver
CannaCraft/President, New Markets

2. William Silver
CannaCraft / President, New Markets
Creating a successful cannabis beverage, entails
transforming the raw plant material into a liquid. But
this is only one of the many transformations necessary
to run a successful cannabis beverage company.
Personal transformations, company transformations,
and market transformations are all part of the winning
cannabis beverage formulation.
Speaker
Pic

4. Personal Transformation
How did I get here?

5. Ground breaking for the Wine
Spectator Learning Center

6. The Rolling Stoners run
Ragnar Tahoe

7. Company Transformation
How did CannaCraft become a
cannabis beverage company?

9. Zero Calories
Zero Alcohol
Quick Onset
Social
Healthy

10. Market Transformations
The experience of cannabis beverages

11. Progression of Economic ValueDifferentiation
Customer Relevance
Experience
Service
Commodity
Product
Transformation

14. Health and Happiness

15.  Color
 Smell
 Taste
 Terroir
 Pairing

16.  Potency

19. Need States and
Lifestyle Spectrum

21. Thank you!

22. Sponsors

23. Media Partners