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[object Object]
   It is advisable to assess and scan its effect and its function on a   regular basis.        Why Conduct A Brand Scan?
                The Benefits? ,[object Object]
  It can contribute to an even clearer differentiation.
  And ultimately add value.,[object Object]
          A Brand Scan involves an analysis of: 1. Relationship 2. Realignment 3. Relevancy 4. Reward
1. Relationship The relationship analysis is carried out both internally and externally. ,[object Object]
  Which are perceived as its added value? ,[object Object]
    How much credit does the brand get for doing so?
How convenient is it to work with the brand?
What benefits does such a convenience bring?,[object Object]

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Performing a Brandscan

  • 1.
  • 2.
  • 3. It is advisable to assess and scan its effect and its function on a regular basis. Why Conduct A Brand Scan?
  • 4.
  • 5. It can contribute to an even clearer differentiation.
  • 6.
  • 7. A Brand Scan involves an analysis of: 1. Relationship 2. Realignment 3. Relevancy 4. Reward
  • 8.
  • 9.
  • 10. How much credit does the brand get for doing so?
  • 11. How convenient is it to work with the brand?
  • 12.
  • 13.
  • 14.
  • 15. Whether the brand promise really highlights its decisive competitive edge
  • 16.