The music video for "Juicy" by The Notorious B.I.G. tells the story of his rise from dealing crack in Brooklyn to success in the music industry. It depicts his gangster persona through scenes of him getting arrested for drug dealing and going to prison. Throughout the video, his attitudes change from immaturity to fatherhood, giving him a more positive image. His baggy clothes and "Bad Boys" vest help portray an authentic gangster image that matches the stories in his raps.

1. The Notorious B.I.G. Juicy

2. Artist in The Music video The music video shows The Notorious B.I.G. star persona of how he grew up in the “hood” of Brooklyn and made something of him self, it shows his black gangsters persona as he gets caught for dealing crack and goes to prison. He is Narrating his life story through rap, but its probably highly over exaggerated in order for him to fulfil his gangster persona.

3. Stories Notorious B.I.G. in this video is telling the story of how his life has changed from hustling on the streets and being told he wouldn’t amount to nothing to him living the high life “got two rides, limousine and a chauffeur”. The story telling makes him seem much more real to his audience and more organic, which helps him to sell records because he’s cooler as he is meant to be the real deal. The video shows the development of his attitudes to life changing throughout the video from immaturity and being a gangster to having a daughter and being a father at the end of the video. which gives him a more positive image to the mass audience.

4. Mise-En-Scene The Notorious B.I.G. wears baggy clothes white shoes, this is commonly associated by the audience with gangsters, this will add gangster authenticity and make his gangster crack dealing past more believable, he also has a vest top on with “badboys” written on it this reflects his attitude and outlook on life. The video is very male dominant with them having all the power in it, he shows his masculinity by surrounding himself by females.