1. Magazine Cover

2. Audience
An extract from the ‘empire’ website says “Empire
is the UK’s premier movie destination, providing
indispensible insight into film both blockbusting
both classic online and in print. Empire’s
unparalleled access has led to world beating
exclusives such as the first look at heath ledger’s
joker, to extraordinary access to Steve Spielberg
and George Lucas's backyards in the run up to
Indiana Jones and the kingdom of the crystal
skull. “
Another fact that they provide, coupled with a
figure is that 76% of the audience is male, as well
as the magazine being predominantly aimed at
upper to middle class people- the people with the
larger amounts of disposable income for spending
on, say, trips to the cinema.

3. Main Cover line
The main cover line is used to
stand out on the shelf and
catch the eye of a passer by Coverlines
who has heard things about the
new bond and was interested These coverlines are on the
to know more. Also aimed at front cover so as to show
diehard bond fans, as they people that the magazine
would be inclined to buy the contains other information
magazine to find out more apart from just that of the
about their hero. new bond film- and the
target sign at the top draws
the readers attention to
what is written
underneath. There is the
classic ‘on set with’ which
provides the audience with
Barcode insight into the goings on
behind the scenes in
movies.

4. Main Image
This main image appeals to men because of the image of
‘James Bond,’ the man that all men want to be, muscular,
good looking, a hit with the laydezz and a successful spy with
a license to kill. Women will see this magazine cover and
immediately be attracted to the person on the front and want
to purchase the magazine to see more pictures of their heart
throb.
The image they have chosen seems like a still from the film
but has the main character looking directly at the camera.
This will attract people to the magazine just as much as other
aspects of the front cover, as it is all an attempt to gain
peoples attention in order for sales to be made.

5. There is an incredible amount of
information stored in the top third of
the magazine cover. We see the name
The cover line is something that
of the magazine, also called the Date line & cover price goes together with the Main cover
‘masthead,’ which is in bright red
This is on the front line in advertising the main story
letters so as to catch peoples’ eyes, the
cover so that people displayed on the front cover. It is in
writing is of a certain style which is
who collect can have a a blue font to contrast the
similar to that of the way a comic book
reference point, but masthead.
hero’s name would be written in a
comic, and is a contrast to the back also so as to see the
ground so as to stand out. price when in the Cover line
shop.
Top third
Website
The website is clearly
displayed so as to
encourage people to go
Tag line Masthead online and see for
Usually a self proclaimed themselves the stories
statement of excellence, and content but maybe
so that people will in a way that is more
believe that it’s a better convenient for them; on
magazine than its rivals. a computer. The
magazine will lose
money from not selling
the magazine but will
also gain website hits
which will be followed up
by money from
advertisers.

6. Publishers
• The publishers of empire are a German company called ‘Bauer’ who operate in over 15
countries worldwide. Has gone from humble beginnings to a worldwide publishing
empire comprising of over 280 magazines in 15 countries with 6,600 employees and an
annual turnover of €1.79 billion.
• The publishers for ‘sight and sound’, a magazine which in the past been the subject of
criticism, of elitism, Puritanism and upper-middle-class snobbery, produced by the
British Film Institute.
• Total film is a British film magazine launched in 1997 offering readers the latest news and
articles on Film DVD and Blu-ray. It’s publishers are ‘Future PLC’ who in 2006, was the
sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such
as video games, technology, automotive, cycling, films and photography.

7. Our magazine
• Audience
Our magazine would be predominantly aimed at people of ages 25 through to
40, as this would include the age of people who have a regularly paid job which
generates enough disposable income to accommodate a ‘casual’ trip to the
cinema, and would want to read about our film in a magazine first, for they are
selective as to what they spend their money on.
This would be encompassed by the categories ‘ABC1’ but with a look at
students as well, because even though they are lacking in the income
department, they are accustomed to being up to date with the latest film info,
and even if they cant afford a trip to the cinema, they will want to know what the
most recent cinema news is, and a very reasonable £4 on a magazine is
affordable.

8. Our magazine
• Publisher
I feel that our magazine would want to be on the publishing lists of a
company like ‘future PLC’ as they have a lot of experience with film and other
media magazines, but as our magazine would also include features from
indie wood and art house cinema alike, it wouldn’t be for the likes of ‘Bauer’
who are more in the Hollywood Blockbuster department.