Some tips on how to get the most out of your social media campaigns.

2. A successful social media campaign can be difficult to define. Everyone wants something in
return, but most of the times, this success can not be easily measured or many of us have
different definitions of what good social media marketing results are.
We have selected the most common definitions of social media engagement, showing how
you can apply them to your business to get the best ROI.
Probably the most important definition of social media
engagement is a financial return. Most businesses or
clients will consider this as the first factor to be taken into
account when starting a new social media marketing
campaign.
It takes time to generate a financial return. You need to
be consistent and patient, build a strong social media
presence and know your followers in order to engage
with them.
Another common definition of social media engagement
is its measurability. This definition is normally used by
marketing departments in charge of social media
activities and it refers to the ability to measure
everything.
This can be the number of FB likes gained in a month,
the reach of your Twitter updates or the number of
check-ins on your Foursquare profile.

3. More and more companies are considering this definition
as one of the most valuables. Brands are starting to build
a lifestyle image around them and obtaining a big
emotional response can be hugely rewarding.
This type of response is difficult to measure but it is
usually linked to a big amount of likes, shares and
retweets.
Good social media engagement needs to be constant, this
means that the results from your campaign need to
stable.
There is no point in creating a successful social media
campaign if it won’t be something that supports it after it
is over. A successful social media engagement requires
time and effort.

4. Probably one of the most important definitions, a good
social media campaign needs to be enjoyable, for both
the people behind it and the targeted audience.
If you are planning to run your own campaign, try to
base it on something you really enjoy. A good social
media campaign can be quite time consuming and
require lots of effort but if you’re able to enjoy it, the
results will be definitely more rewarding.
All images via Wikipedia.
Find more social media related articles on NerdInsider.com