3. Tip #1
Don’t Try and Sell Right Away.
This is the mistake that the vast majority of
marketers are making right now. Don’t try and sell
until your audience knows who you are and why
they should trust you.
4. Tip #2
Create a Bundles You Believe In.
If you want to create followers and fans,
then you need to have a product that people
can believe in. That means you should
believe in it!
5. Tip #3
Invest in Your Funnel – Add Polish
A lot of sales funnels look like spam. Rise
above this with high production values and
a high quality sheen.
6. Tip #4
Target Your Visitors Carefully.
Your success depends largely on marketing
to the right people from the start. Use a
highly targeted PPC campaign, or find a
good route to market.
7. Tip #5
Manage Your PPC Smartly.
This means calculating the best maximum
bid and monitoring your reports.
8. Tip #6
Offer Value for Free
This is how you reel people in before they
know they can trust you. Demonstrate your
ability to provide value.
9. Tip #7
Consider Where to Put the ‘Free Line’
The free line is the point at which you start
asking for money. Common wisdom says
that the more you offer for free, the more
successful you’ll be.
10. Tip #8
Sell Something Small Before You Sell
Something Big
This demonstrates that your system works
and shows that buying from you is a good
experience.
11. Tip #9
It Takes Five Touches to Sell
On average, your sales funnel should have
at least five steps.
14. Tip #12
Use Social Proof
Reviews and testimonials further help to
make your brand look trustworthy.
15. Tip #13
Create a Sense of Privilege Around Your
Brand
Make it seem exciting to move to the next
tier. It’s not just another product, it’s an
invite to a VIP community!
16. Tip #14
Use Goal Tracking
This is an important aspect of PPC that can
help you fine tune your marketing
approach.
17. Tip #15
Appeal to Stats
This works similarly to using a testimonial
and backs up your claims.
18. Tip #16
Remove Buyers’ Remorse
Make sure your buyers won’t regret their
purchase. Point out how it can be an
investment!
19. Tip #17
Add Urgency and Scarcity
You want people to act quickly on impulse,
so give them incentive to buy now rather
than wait.
20. Tip #18
People Buy Based on Emotion
That’s because people buy based on their
emotions not based on logic. This is what
you must appeal to.
21. Tip #19
Know Your Value Proposition
Your value proposition is how your product
actually improves people’s lives. For
example, this might mean that you’re
offering abs, confidence and health. Or
money, stress reduction and status.
22. Tip #20
Play the Long Game
Don’t try and sell right away – think about
the CLV or ‘Customer Lifetime Value’. Focus
on building fans by offering amazing free
content and selling a few cheap items
before you move in to sell the big fish.
