This document discusses how GIPHY has scaled its culture of innovation through empowering employees. It outlines GIPHY's values of being people-focused, relationship-driven, and community-oriented. GIPHY sets clear expectations and shared goals, creates experiences like weekly meetings and hackathons to build community, and empowers self-organizing teams to drive innovation. By investing in its culture and treating people with trust and ownership, GIPHY has found that employees will in turn drive success for the company's products.