A very brief presentation of the use of design elements in the New Yorker Magazine. This presentation was created on and presented from my iPad in a seminar on Visual Design in Ed. Tech. at the University of Hawaii.

1. Visual Design and StyleVisual Design and Style
The New Yorker MagazineThe New Yorker Magazine
The New Yorker MagazineThe New Yorker Magazine
James Petersen
ETEC 620
Fall 2011

2. One uncommonly formal feature of the
magazine's in-house style is the placement of
diaeresis marks in words with repeating vowels—
such as reëlected, preëminent and coöperate—in
which the two vowel letters indicate separate
vowel sounds.
The magazine also continues to use a few
spellings that are otherwise little used, such as
"focusses" and "venders".
The magazine also spells out the names of
numbers, such as "twenty-five hundred" instead
of "2500", even for very large figures. It also
spells out professional sports leagues with
periods, e.g. N.B.A.
Style - The New Yorker

3. Style II
The New Yorker's signature
display typeface, used for its
nameplate and headlines and the
masthead above The Talk of the
Town section, is Irvin, named after
its creator, the designer-illustrator
Rea Irvin.
The body text of all articles in The
New Yorker is set in Adobe
Caslon.

4. Style III
The magazine does not put the
titles of plays or books in italics
but simply sets them off with
quotation marks.
When referring to other
publications that include locations
in their names, it uses italics only
for the "non-location" portion of
the name, such as the Los
Angeles Times or the Chicago
Tribune.