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David Dixon FAIA   Goody Clancy   October 23, 2012
Agenda
• Master Plan
• Forces shaping
  innovation
   – Where are the
     workers?
   – “Demographics
     are destiny”
   – Rising cost of
     energy
   – Changing face of
     innovation
• Case study:
  Kendall Square        Kendall Square, 1964
Diversify New Orleans’ economy
• Support the new economic
  development partnership’s ability
  to retain, nurture, and attract jobs
  and investment
• Focus on maintaining base
  industries (port, tourism)
• …fostering emerging industries
  (film, digital media, life science)
• …and growing new industries
  (green, entrepreneurial)
• Increase support for culturally-
  based industries
Support economic engines
• Nurture New Orleans strong
  tradition of small businesses,
  neighborhood-based
  entrepreneurship, and creative
  skills
• Sustain the downtown’s transition
  into a lively 24/7 civic heart that
  helps the entire region attract,
  retain, and grow jobs and
  investment
• Provide city leadership for the
  medical district and other emerging
  development corridors
Insure that everyone participates… and
contributes… to growth
• A skilled and educated
  workforce is essential to
  growth
• …everyone needs to share
  the benefits to make the
  tough decisions that
  unlock growth
• Equity is about…
   •   Jobs
   •   Small businesses
   •    Neighborhoods
   •   Rebuilding
   •   The environment
Economic development
leadership can create jobs
… and “refill” New Orleans
             Population projection chart
WHERE ARE THE WORKERS?
Transition to a talent-based economy
% of total US JOBS 2000-2020 (millions)



                                                        60%




                                                        40%

  % of jobs requiring
   a college degree

 % workforce with a                                     20 %
    college degree
                        2000              2010   2020
Education
Walk to win…scarce knowledge workers
      pursue lifestyles, not jobs




Residential Architecture   Reinvention in the age of walk score   David Dixon FAIA, Goody Clancy   October 18 ,2012
Preferred lifestyles are
    increasingly urban




Residential Architecture   Reinvention in the age of walk score   David Dixon FAIA, Goody Clancy   October 18 ,2012
…and they are voting
     with their feet




Residential Architecture   Reinvention in the age of walk score   David Dixon FAIA, Goody Clancy   October 18 ,2012
“DEMOGRAPHICS ARE DESTINY”
  US population growth 1960-2030
                                $25M


                                20M
                                       Age >64
                                       Net SELLERS of
                                15M    single family houses


                                10M


                                5M     Age 25-64
                                       Net BUYERS of single
                                       family houses

1960 70   80 90 2000 10 20 30
Who is the housing market
to 2030?
• Married couple with children–less
  than 25% of households.
• Traditional (one-worker) family–less
  than 20% of households.
• Singles and couples make up
  62%+ of households.
• Non-family households outnumber
  traditional families in the suburbs.
Household size
What will the housing market
      look like to 2030?
2008                               52%             2008-2030
Existing housing                   Multifamily     Housing demand
supply

                   42%
                   Single family



    27%
    Multifamily


                                                 18%
                                                 Single family
How does it look today…?

• Diverse housing stock
• Arterial corridors
• New Downtowns
THE RISING COST OF ENERGY
Competing in a global market



                  4%       19%
The cost of auto-dependency
    is becoming unsustainable

            Total US household expenditures on food and gas 2003-2012

          $80B
                                                                                            +375%
          70B
          60B                                                                              +100%

          50B
                     Spent on food
          40B
          30B
          20B
                    Spent on gas
          10B
                2003                                                                   2012


Residential Architecture   Reinvention in the age of walk score   David Dixon FAIA, Goody Clancy   October 18 ,2012
Auto-dependence is becoming
    too expensive




Residential Architecture   Reinvention in the age of walk score   David Dixon FAIA, Goody Clancy   October 18 ,2012
If you are young, driving is
not cool…


                               -20%
CHANGING FACE OF                               Research Triangle (NC)
                                               projections:
INNOVATION
• Life sciences likely to represent half or
  less of new tenants over the next
  decade
• IT, materials technology, environmental
  sciences likely to represent roughly one-
  third
• Scientific associations, finance, services
  likely to represent the balance
• Small companies and start-ups matter
  more
Innovation centers need more
diverse, flexible buildings




Smaller floors for start-   Larger floors for        Mix of floors maximizes
ups, legal, finance, etc.   collaborative research   flexibility
Proximity matters…mature companies seek
40-80k SF floorplates…and proximity to
other innovators
         Alexandria REIT
development at Kendall
Square links buildings to
 create large floorplates
CASE STUDY: Kendall Square
1980s-2000s: a more mixed-use district



   replace
2012–2030: a thriving
innovation community



                replace
2012–2030: a thriving
innovation community



               replace
Core ingredients for an
innovation community
Kendall Square vision: shaped
around people
• An enhanced commitment to
  community, livability, and
  sustainability will define Kendall
  Square’s next chapter
• A newly dynamic public realm will
  connect diverse choices for living,
  working, learning and playing
• A spirit of partnership with MIT, the
  city and the surrounding
  neighborhoods will nurture an ever
  of shared benefit
Better physical and social
connections
• Parks/public spaces
  (maintenance and
  programming)
• Workforce-readiness
  programs and education
• Housing for middle
  income families
• Expanded transportation
  alternatives and demand
  management
18M
Balanced growth: 2012-2025                            73%



                                  13.5M
                                   82%
                    12M
                     83%
  10.4M
   85%




                                                      25%


                     16%           17%
   14%
 EXISTING          EXISTING      EXISTING            EXISTING
                  + PIPELINE     +PIPELINE           +PIPELINE
     COMMERCIAL
                               + ALLOWABLE         + ALLOWABLE
     RETAIL                                  + POTENTIAL NEW PROJECTS
     HOUSING
…a green bridge from East
Cambridge to Kendall “Square”
Key tasks:
1. Create a square for Kendall Square
• Double “retail” SF
• New generation of cafés, music, arts
• 1,500 to 2,000 new housing units within a 5-minute walk
Focus growth within a 5-10 minute walk
…and density within a 5-minute walk
Concentrate retail, music, arts…
2. Create a hierarchy of public spaces that
support interaction…and reflection



     Higher resolution
Integrate “green” and “red” networks
3. Accommodate growing
diversity of innovation
• Life sciences likely to represent half or    Research Triangle (NC)
                                               projections:
  less of new tenants over the next
  decade
• IT, materials technology, environmental
  sciences likely to represent roughly one-
  third
• Scientific associations, finance, services
  likely to represent the balance
• Sharp shift from last 20 years’ pattern in
  Kendall and most innovation districts
Including more flexible
buildings




Smaller floors for start-   Larger floors for        Mix of floors maximizes
ups, legal, finance, etc.   collaborative research   flexibility
4. Resolve potential contradictions…e.g.
large floorplates and lively character
Upper level
connections:
• Distinguish from
  building volume
  with setbacks,
  transparency
• Public
  connections
  remain at street
  level




                     Alexandria REIT development
An innovation community
Alignment of the New Orleans Citywide Master Plan and the BioDistrict

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Alignment of the New Orleans Citywide Master Plan and the BioDistrict

  • 1. David Dixon FAIA Goody Clancy October 23, 2012
  • 2. Agenda • Master Plan • Forces shaping innovation – Where are the workers? – “Demographics are destiny” – Rising cost of energy – Changing face of innovation • Case study: Kendall Square Kendall Square, 1964
  • 3. Diversify New Orleans’ economy • Support the new economic development partnership’s ability to retain, nurture, and attract jobs and investment • Focus on maintaining base industries (port, tourism) • …fostering emerging industries (film, digital media, life science) • …and growing new industries (green, entrepreneurial) • Increase support for culturally- based industries
  • 4. Support economic engines • Nurture New Orleans strong tradition of small businesses, neighborhood-based entrepreneurship, and creative skills • Sustain the downtown’s transition into a lively 24/7 civic heart that helps the entire region attract, retain, and grow jobs and investment • Provide city leadership for the medical district and other emerging development corridors
  • 5. Insure that everyone participates… and contributes… to growth • A skilled and educated workforce is essential to growth • …everyone needs to share the benefits to make the tough decisions that unlock growth • Equity is about… • Jobs • Small businesses • Neighborhoods • Rebuilding • The environment
  • 7. … and “refill” New Orleans Population projection chart
  • 8. WHERE ARE THE WORKERS? Transition to a talent-based economy % of total US JOBS 2000-2020 (millions) 60% 40% % of jobs requiring a college degree % workforce with a 20 % college degree 2000 2010 2020
  • 10. Walk to win…scarce knowledge workers pursue lifestyles, not jobs Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  • 11. Preferred lifestyles are increasingly urban Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  • 12. …and they are voting with their feet Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  • 13. “DEMOGRAPHICS ARE DESTINY” US population growth 1960-2030 $25M 20M Age >64 Net SELLERS of 15M single family houses 10M 5M Age 25-64 Net BUYERS of single family houses 1960 70 80 90 2000 10 20 30
  • 14. Who is the housing market to 2030? • Married couple with children–less than 25% of households. • Traditional (one-worker) family–less than 20% of households. • Singles and couples make up 62%+ of households. • Non-family households outnumber traditional families in the suburbs.
  • 16. What will the housing market look like to 2030? 2008 52% 2008-2030 Existing housing Multifamily Housing demand supply 42% Single family 27% Multifamily 18% Single family
  • 17. How does it look today…? • Diverse housing stock • Arterial corridors • New Downtowns
  • 18. THE RISING COST OF ENERGY Competing in a global market 4% 19%
  • 19. The cost of auto-dependency is becoming unsustainable Total US household expenditures on food and gas 2003-2012 $80B +375% 70B 60B +100% 50B Spent on food 40B 30B 20B Spent on gas 10B 2003 2012 Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  • 20. Auto-dependence is becoming too expensive Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
  • 21. If you are young, driving is not cool… -20%
  • 22. CHANGING FACE OF Research Triangle (NC) projections: INNOVATION • Life sciences likely to represent half or less of new tenants over the next decade • IT, materials technology, environmental sciences likely to represent roughly one- third • Scientific associations, finance, services likely to represent the balance • Small companies and start-ups matter more
  • 23. Innovation centers need more diverse, flexible buildings Smaller floors for start- Larger floors for Mix of floors maximizes ups, legal, finance, etc. collaborative research flexibility
  • 24. Proximity matters…mature companies seek 40-80k SF floorplates…and proximity to other innovators Alexandria REIT development at Kendall Square links buildings to create large floorplates
  • 26. 1980s-2000s: a more mixed-use district replace
  • 29. Core ingredients for an innovation community
  • 30. Kendall Square vision: shaped around people • An enhanced commitment to community, livability, and sustainability will define Kendall Square’s next chapter • A newly dynamic public realm will connect diverse choices for living, working, learning and playing • A spirit of partnership with MIT, the city and the surrounding neighborhoods will nurture an ever of shared benefit
  • 31. Better physical and social connections • Parks/public spaces (maintenance and programming) • Workforce-readiness programs and education • Housing for middle income families • Expanded transportation alternatives and demand management
  • 32. 18M Balanced growth: 2012-2025 73% 13.5M 82% 12M 83% 10.4M 85% 25% 16% 17% 14% EXISTING EXISTING EXISTING EXISTING + PIPELINE +PIPELINE +PIPELINE COMMERCIAL + ALLOWABLE + ALLOWABLE RETAIL + POTENTIAL NEW PROJECTS HOUSING
  • 33. …a green bridge from East Cambridge to Kendall “Square”
  • 34. Key tasks: 1. Create a square for Kendall Square • Double “retail” SF • New generation of cafés, music, arts • 1,500 to 2,000 new housing units within a 5-minute walk
  • 35. Focus growth within a 5-10 minute walk
  • 36. …and density within a 5-minute walk
  • 38. 2. Create a hierarchy of public spaces that support interaction…and reflection Higher resolution
  • 39. Integrate “green” and “red” networks
  • 40. 3. Accommodate growing diversity of innovation • Life sciences likely to represent half or Research Triangle (NC) projections: less of new tenants over the next decade • IT, materials technology, environmental sciences likely to represent roughly one- third • Scientific associations, finance, services likely to represent the balance • Sharp shift from last 20 years’ pattern in Kendall and most innovation districts
  • 41. Including more flexible buildings Smaller floors for start- Larger floors for Mix of floors maximizes ups, legal, finance, etc. collaborative research flexibility
  • 42. 4. Resolve potential contradictions…e.g. large floorplates and lively character Upper level connections: • Distinguish from building volume with setbacks, transparency • Public connections remain at street level Alexandria REIT development