1. Social Media 101

2. We’ll cover
1
We’ll cover . . .
Big principles of social media
6 elements of every
platform + Twitter demo
How to find your #tribe
2
3
4 Kidney Squad + QA

3. Two principles to help
guide you.

4. Find your tribe.

5. Share or create things
you (and your tribe) will
find interesting or
helpful.

6. We’ll coverImmortal Organ Donors

7. The 6 elements of
every social platform.

8. We’ll coverThe 6 Elements of Every Platform
• The Feed
• Friends, followers, fans – people
• The Like
• The Share
• Talking to someone
• Groups and Communities

9. We’ll coverTwitter Demo of these 6 elements
• Create an account
• How to login (desktop or mobile)
• The feed
• Find interesting people to follow
• Create your first tweet (with a link, photo, hashtag, @ sign)
• Retweet someone you like
• Find a community

10. #How to find your tribe

11. The four social media
personality types

12. We’ll coverConnectors & Joiners . . .
You’d rather talk to family and
friends online than strangers.
You like to build your social circle.
You are interested in what your
family and friends are doing.

13. We’ll coverConnectors & Joiners will like . . .

14. We’ll coverCreators & Influencers . . .
You like creating (a blog interests
you, as a reader or a writer).
You like finding people like you,
debating with like-minded people.
You want to share your ideas and
contribute to knowledge.

15. We’ll coverCreators & Influencers will like . . .

16. We’ll coverCollectors & Sharers . . .
You collect more than you create.
You like sharing (photos, recipes,
interesting quotes).
You like meeting new people and
connecting around common
interests.

17. We’ll coverCollectors & Sharers will like . . .

18. We’ll coverCommunity Builders
You think the comment section is
better than the article.
You are a co-creator and don’t
always need credit for your ideas.
You like creating and knowing the
secret rules.

19. We’ll coverCommunity Builders will like . . .

20. Quick overview of the
big 6 platforms.

21. We’ll coverTwitter Purpose (Creators & Influencers)
1 Meet strangers and share
interesting articles, news,
local events.

22. We’ll coverTwitter Mechanics (Creators & Influencers)
2 The feed, the tweet, favorite,
retweet, hashtag, and @
sign. Followers.

23. We’ll coverGoogle+ Purpose (Creators & Influencers)
1 Meet strangers and share
interesting articles, news,
local events.

24. We’ll coverGoogle+ Mechanics (Creators & Influencers)
2 The feed, post, +1, share,
hashtag, and +Name sign. Also
Communities & Hangouts.

25. We’ll coverPinterest Purpose (Collectors & Sharers)
1 Find, collect, and share
interest-based visual things.

26. We’ll coverPinterest Mechanics (Collectors & Sharers)
2 The board, the pin, the repin,
followers.

27. We’ll coverInstagram Purpose (Collectors & Sharers)
1 Take photos. Apply a filter.
Share. Talk to strangers.

28. We’ll coverInstagram Mechanics (Collectors & Sharers)
2 The feed, like, share, hashtag,
@sign. Followers.

29. We’ll coverReddit Purpose (Community Builders)
1 Waste time? Meet strangers.
Share anything. Connect with
tiny communities. Internet
democracy in all its chaos.

30. We’ll coverReddit Mechanics (Community Builders)
2 The feed, comment, up &
down votes, karma, and slang
(NSFW, AMA). /R/Subreddits.
http://www.reddit.com/r/Va
ncouver

31. We’ll coverNotable Mentions
1 Meetup.com (Community
Builders)
2
3
Tumblr (Creators &
Influencers)
StumbleUpon (Collectors
& Sharers)

32. #hashtags = tribes

33. We’ll coverMy friend John (early 60s)

34. #YVR
#YYJ
#Health
#Runchat
#foodchat
#agchat (meet farmers & talk
about healthy food)
Google: “YOUR TOPIC + Hashtags”

35. Use Buzzsumo.com for
easy & fun finds.

36. The three big things to
remember today.

37. We’ll cover
1
We covered . . .
Know your social media
personality
Find people YOU like
(#hashtag + search)
The feed, like, share, talking
to someone, communities.
2
3

38. Kidney Squad Demo

39. We’ll coverKidney Squad Demo
• What is Redbird’s Alula?
• How to login
• Create your first post
• Add a PDF, image, or video to your post
• Respond to your first post
• How to send a private message
• How to post an event to the calendar
• Checklists

40. We’ll coverQuestions and such
Email:
JamesRMulvey@gmail.com