1. BL WELLNESS PHYSICAL THERAPY
James Li

2. Executive Summary: The Market
The need for physical therapy had became ever-increasing during the past couple of
years. The increase is due to endorsement by many insurance policies, and a boost of
publicized studies that suggests the efficacy for clients.
Services
The physical therapists' solution to health treatment is all-natural, accenting the clients’
total wellbeing and fitness. BL Wellness acknowledges that there tend to be numerous
aspects which could impact a person's health such as: exercise, diet, rest, environment,
and hereditary. BL Wellness offers natural, drugless, nonsurgical health therapy,
depending on the bodies intrinsic recuperative capabilities.
Competitive Edge
BL Wellness address all sufferers using the ideological techniques of individualism and
all natural treatments. Health issues are commonly impacted by several systems
performing together and must be dealt with accordingly. Result is reached through
handling and dealing with the problems that caused the client to go to the physician in the
first place.
Business Concept: This concept is a service business in the visionary phase.
The desired opening in the city may come with reach to patients recuperating from
injuries. I have recognized such as a profitable desired market as these people generally
are financed by insurance coverage, and signify recurring visits for a period of about one
year. Due to the fact this group really often requires several, quick sessions for a
sequence of weeks or months, an in-town location would make us handy for mid-day
sessions.
It is also pretty possible that other patients who work during the day might be more
inclined to reserve a day-time therapy when all of us are more conveniently situated to
their place of work. Because the quantity of day time spots far surpasses the amount of
evening spots, this is more business that we would be able to reserve more patients than a
place in the suburban area.
The business strives to get the injured workers back to full-duty work or help people be
able to live a functional life.
BL Wellness is an LLC owned by Weidong Li.
Industry/Market Analysis: This business will provide service to patients with sports
injuries, or any disability associated with movement.

3. Work hardening, a program designed to train people to be able to work again, is
becoming to be known as advanced work rehab.
The Injury recuperation group is generally referred by a physician, self-referred by the
list on the American Specialty Health Network webpage, or referred by different patients
who found therapy beneficial in an injury recovery. Therefore the marketing to this
potential clients is done indirectly, done by the referring parties. As vehicle insurance
will commonly cover for therapy for just a restricted time duration (less than one year),
numerous health insurance plans now have Alternative Care coverage with a
replenishable yearly maximum. And Cafeteria Plans will refund for "medically
necessary" therapy - which is a little ironic as not many, if any, physicians will advocate
for therapy, however the majority will be inclined to mark off on a recommendation, in
case particularly inquired by their clients. The speedy return of this group is balanced out
by the reality that they will invest a lot of money per session. The secret is to continue
receiving new referrals.
The second group is an additional anchor of this business - the athletes. There happens to
be a big group of runners and bicyclists in the downtown areas, not to mention out-of-
town individuals who come back for yearly activities, and reserve appointments in such
occasions. This business appears to be seasonal - as the majority athletes will solely
practice, or train in the Summer and Spring seasons. But, these people tend to be a
extremely loyal group, and will promptly give referrals, particularly when they consider
therapy as having provided them a particular boost to their performance. This group will
overlap with the Injury group, and grow to be lasting patients once the particular original
injury has recovered. These people usually are inclined to come with persistent injuries or
pain, particularly as they age, which make them returning clients.
Patients seldom evaluate physical therapists directly, however they perhaps may attempt
a second therapist if patients are not completely satisfied with their initial experience.
Generally, they adhere to referrals, and return for recurring visits as often as their money
permits.
Management Team: The management team members are still unknown but they will be
chosen from the physical therapy school that James Li will attend that Mr. Li thinks are
qualified enough.
No known members are present at this time so no one can be assigned at this time.
Some people has to be at the front desk answering phone calls, greeting costumers, filling
papers and dealing with the insurance companies.
Some people has to be the actual physical therapists.
Assistants are needed for supplies and helping the therapists.
James can only be able to find his team members if he can continue his college education
and move on into a physical therapy school.

4. Product/Service Development Plan: This business will be under James’s father’s
company’s name but this business will be operated entirely by James and independent
from James’ father. The reason is that James and his father wants to combine their own
specialties into one idea since the company’s name is about wellness in general. James’
father will be in charge of the acupressure/massage & acupuncture side of the company
and James will be in charge of the physical therapy side of the company.
Crucial to the success of the opening at a town center site will be the creation and
maintenance of referral - generating connections with different health professionals,
especially physicians. Additionally, investigating the probability of getting to be a
favored provider. Whatever opportunity to persuade medical care doctors - MDs - to
perceive therapy as providing lasting healing benefits for any clients will similarly be
taken, considering that these people are critical to getting therapy shelled out money for
as "medically necessary."
The essential factor in spending decisions done by prospective physical therapy patients
is confidence in the expertise and reputation, and inevitably, in the ability and insights of
the professional as gone through in the original therapy. This is exactly why a rebate
voucher or monetary gift to a charitable organization may be an efficient means of
trolling the waters for new patients. Referrals from other patients and alternative health
service providers is also essential.
There happens to be an array of prices billed for physical therapy service in the city, there
are various pricing sensitivity among the persistent clients. Because the changeable
expense of every therapy is affordable, the best choice has appeared to be to charge lower
than the market could stand. The single exception to this rule is while billing insurance
companies, there is zero penalty for billing the complete sensible and customary prices
for the region.
Time Line
James plans to attend a physical therapy school after college in 2016.
James will seek a job in physical therapy in 2019 after graduation from the physical
therapy school.
James will open his own business after several years of experience working at someone
else’s physical therapy business to gain the knowledge of running the business.
Bibliography:
"The Latest Trends in Work Hardening." On ADVANCE for Physical Therapy
&Rehab Medicine. N.p., n.d. Web. Dec.-Jan. 2013.
"APTA." APTA. N.p., n.d. Web. Dec.-Jan. 2013.
"Physical Therapy." Wikipedia. Wikimedia Foundation, 01 Jan. 2014. Web. Dec.-
Jan. 2013.

5. "Summary." U.S. Bureau of Labor Statistics. U.S. Bureau of Labor Statistics, n.d.
Web. Dec.-Jan. 2013.
"What Is Physical Therapy?" WebMD. WebMD, 03 May 0000. Web. Dec.-Jan.
2013.