Presentation for project management day. Presented to the Project Management Institute Sydney

1. We don’t need superheroes to
save the world
The importance of design thinking and project
management in the modern world

2. Today’s topic
Quick intro to design thinking
Introduce an innovative solution
to contaminated water
Use the business model canvas to
look at ways to deliver the solution

3. James King
• Agile and IT capability
development coach
• Trainer in process
improvement, project
management and business
analysis
• Now working to help
organisations understand how to
use the “Business Model
Canvas”
Email
Blog
Twitter
james@kingsinsight.com
www.kingsinsight.com
jamesking42

4. Design thinking is not about
making things look beautiful
“Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to integrate
the needs of people, the possibilities of
technology, and the requirements for
business success.”
Tim Brown, president and CEO of IDEO

5. Design thinking has a lifecycle
Prototype
Test
Idea
Empathy
Ideation
Refine
Prototype
Test
Scale

6. The problem Contaminated water
•
2.6 billion people lack access
to basic sanitation.
•
At this moment, 40% of the
world’s population lack access
to even the simplest latrine.
•
One child dies every 15
seconds due to contaminated
water from human excreta.
•
Up to 50% of all deaths in
emergency, refugee and IDP
camp situations are caused by
diarrhoeal diseases.
(Content and photo copied from http://www.peepoople.com/)

7. An elegant solution Peepoo
•
Peepoo is a slim biodegradable
bag, with an inner layer that
unfolds to form a wide funnel.
•
Peepoo is used once, by one
person, whenever and wherever
needed.
•
Peepoo remains safe to hold and
carry after use.
•
Peepoo completely transforms
over a short period of time into
high-value fertiliser which enables
collection and disposal.
(Content and photo copied from http://www.peepoople.com/)

8. But there is still a problem

9. We need to get bags to people
Manufacturers
Local "NGO"
Franchise
Recipient
Peepoople distributes bags through local
“franchises” who make a small profit selling
the bags

10. A basic business model for Peepoo
Key Partnerships
Key Activities
Value Propositions
Customer Relationships
Customer Segments
Collecting
donations
Peepoo bag
Ongoing
community
set up by
NGO
Distributing
bags
Governments
Manufacturing
Recipient
Key Resources
Channels
Refund on
collection
Manufacturers
Local
"NGO"
Franchise
Peepoo
design
Charity
organisaion
Collection
organisation
Cost Structure
Revenue Streams
Collection
refund = 1/3
of cost
Distribution
costs
Franchise
buys bags?
Donations

11. Other options?
Contents of the
bag:
- DNA
- Pathogens
New design of bag?
New costs ???
Our own
database?
Researchers
Same channels??
Payment for bag

12. Other options
Training franchisees
Selecting promising
candidates
Establish new
ventures
Set up a venture
fund to invest in
these small
(franchise)
enterprises
Franchisees as
potential start-ups
Existing franchisees
who prove
themselves before
we invest
Dividend or sale of the start-up when successful

13. There could be other delivery models

14. My conclusion
Search for a
solution
Delivery a
solution
Design thinking
improves the process
of exploring and
validating possibilities
Project management
improves the
conversion of
possibility into reality

15. Thankyou
Feel free to ask questions or make comments now, or to grab me
afterwards