Slides for a talk presented to MiniFFC and Huge Design Team

1. 1
Designing Your Story
James Cabrera @jamescabrera

2. 2
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media

3. 3
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media

4. 4
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media

5. 5
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media

6. 6
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media

7. 7
My Story
Math/Physics
Self-taught in Design
Foot Locker
Say Media
Refinery29
Gimlet Media

8. 8
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories

9. 9
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories

10. 10
The Content Experience

11. 11
The Content Experience

12. 12
The Content Experience

13. 13
The Content Experience

14. 14
The Content Experience

15. 15
The Content Experience

16. 16
The Content Experience

17. 17
The Content Experience

18. 18
The Content Experience

19. 19
The Content Experience
The Story The Interface

20. 20
The Content Experience
The Story The Interface

21. 21
The Content Experience
The Story The Interface

22. 22
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories

23. 23
The Story

24. 24
The Story
Storytelling is the differentiator.

25. 25
The Story
What do you choose to write about?
What are people interested in?
Do you have the content?

26. 26
The Story
What do you choose to write about?
What are people interested in?
Do you have the content?

27. 27
The Story
What do you choose to write about?
What are people interested in?
Do you have the content?

28. 28
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories

29. 29
The Interface

30. 30
The Interface

31. 31
The Interface
Digital
Swiping/Scrolling
Short attention span

32. 32
The Interface
Digital
Swiping/Scrolling
Short attention span

33. 33
The Interface
Digital
Swiping/Scrolling
Short attention span

34. 34
The Interface

35. 35
The Interface

36. 36
The Interface

37. 37
The Interface

38. 38
The Interface
See the site: http://www.refinery29.com/vote-your-values/

39. 39
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories

40. 40
The Delivery
The Story The Interface

41. 41
The Delivery
The Delivery

42. 42
The Delivery

43. 43
The Delivery
Download “ThisAM” iOS app in Apple App Store
Read my article on the design process: http://cabr.us/thisam

44. 44
The Delivery

45. 45
The Delivery

46. 46
The Delivery
View on mobile device: http://refinery29.com/behind-the-headlines-muslim-america

47. 47
The Delivery

48. 48
The Delivery
See article: http://www.refinery29.com/2017/05/156084/ivanka-trump-celebrity-china-popularity
See article: http://www.refinery29.com/2017/08/167898/z-list-best-young-actors-20-and-under-2017

49. 49
Agenda
The Content Experience
The Story
The Interface
The Delivery
Making Better Stories

50. 50
Making Better Stories
Understand the medium.

51. 51
Making Better Stories
Visualize your story.

52. 52
Making Better Stories
Collaborate with design.

53. 53
Making Better Stories
Leverage the interface.

54. 54
Questions?
James Cabrera @jamescabrera
hi@jamescabrera