Top Ten ways of advertising

1. EuroTime Systems LTD
Top Ten ways of
advertising
JamesBillson
6/12/2015

2. James Billson Ten ways of advertising EuroTime SystemsLTD
Contents
1. Television.................................................................................................................................2
2. Print media............................................................................................................................... 2
3. Digital advertising..................................................................................................................... 2
4. Social media............................................................................................................................. 2
5. Pay-per-click............................................................................................................................. 2
6. SEO (Search Engine Optimization).............................................................................................. 3
7. Word of mouth......................................................................................................................... 3
8. Promotional items .................................................................................................................... 3
9. Text ads....................................................................................................................................3
10. Public relations ....................................................................................................................... 3

3. James Billson Ten ways of advertising EuroTime SystemsLTD
1. Television
There’s at least one television set in almost every home in the U.S., so in theory, TV ads are
a great way to reach the masses. There are some caveats, though. Television spots, at least
the ones that matter, can be cost prohibitive. If you own a local small business, though, you
may be able to find some good deals on local stations. The key is to know your target
audience, which programs they watch and when they are watching.
2. Print media
Print media is perfect for promotional small business marketing. used to be a go-to
advertising medium. It was a no-brainer. The question wasn’t whether to advertise in print.
It was, how much will you spend? Print media includes magazines, newspapers, and to a
lesser extent, books and journals. Today, the cost to print and distribute such materials has
risen, so it is no longer the go-to advertising method it once was, but it is effective for many
nonetheless.
3. Digital advertising
Digital advertising is a broad term that encompasses many different mediums, but there is
one thing that binds all of them together. Digital advertising is at the cutting edge of
technology. These are the ads that “wow” bystanders and actively bring them into your
advertising creation. It may be an interactive billboard, an advertising hologram or an
interactive photo booth, but digital ads are likely to be jaw-dropping, one-of-a-kind
experiences.
4. Social media
Online, social media offers a way to breathe life into your brand. Instead of relying on a
static web page to represent your brand, you may build a community of customers and
prospective customers who want to discuss your brand and what it represents. The
conversation may not be positive 100% of the time, but it will be real, and that is what
people will respond to.
5. Pay-per-click
No one really wants to pay for advertising. In an ideal world, you can just produce a product
and people will buy it; done and done. But we don’t necessarily live in an ideal world. And
when you’re looking to reach your customers where they are online, pay-per-click
advertising is one of the best ways to do so. As it sounds, you pay each time a potential
customer (or anyone else) clicks on your advertisement. Your ad may sit on the top of
search results on a major search engine, or it may be a banner that is hosted on a popular
blog that’s relevant to your niche.

4. James Billson Ten ways of advertising EuroTime SystemsLTD
6. SEO(SearchEngine Optimization)
In theory, Search Engine Optimization (SEO) is a free form of online advertising. But anyone
who has ever run an SEO campaign will tell you that it is far from free. There are so many
SEO firms in business because, well, it’s big business. Forcing your way to the top of search
results takes a great deal of time and effort, which equates to money. If you plan to run an
SEO campaign, be sure to choose the right partner. If you choose a shady SEO firm, you
stand to lose more than just the cost of its services. You can get your site banned from the
major search engines indefinitely. Just be sure to choose a reputable firm and monitor
results closely.
7. Wordof mouth
Even with all of the technological advances made in recent years, word-of-mouth
advertising is still the best, but it doesn’t come easy. It requires a commitment to making
your customers happy, almost at all costs. These days, it takes more than just service with a
smile to get your brand on customers’ lips. Try to go above and beyond “the norm” to
ensure that customers will recommend your product or service to their friends and family.
8. Promotional items
Nike, Ed Hardy and Titleist employ methods that some would call pure advertising genius.
They have thousands of walking billboards around the globe, and the best part is that not
only did they not pay a dime for advertising, but they made a profit from it! If you can find a
way to make your promo items fun, interesting or cool, you might even get people to pay to
advertise for you too. Promotional marketing for small business is the best way to go.
9. Text ads
This is a new and somewhat controversial advertising form. It has been proven to be highly
effective for some brands that get prior permission from their customers. This means that
customers, or potential customers, have agreed to receive promotional texts to their
cellular phones from these brands. Texts will alert them of new items, sales and other
events that they may want to know about.
10. Public relations
It’s a bit old-fashioned these days, but some good old fashioned PR can really go a long way.
In the old days of PR, though, it was almost unheard of for a small business owner to contact
the press directly. A PR professional was a necessity. But with the advent of social media,
much has changed. It is very possible for a small business owner to garner attention from
the media, if their story is good enough.