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Thursday, 26 August 2010
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Thursday, 26 August 2010
1




                           RECRUITMENT
Thursday, 26 August 2010
1




                           RECRUITMENT
                                   Jamal Sahel

Thursday, 26 August 2010
Listening And   2

                           Communication




Thursday, 26 August 2010
Listening And   2

                           Communication




Thursday, 26 August 2010
Listening And                                        2

                                Communication
                           + Critical Listening
                           + Informative Listening - Requires concentration
                            on message

                           + Relationship Listening - Helps you sympathise
                            with both candidates and clients. ‘Silence is golden’

                           + Discriminative Listening - Actively listening to
                            the tone, pitch and force of the speaker. Also aides in
                            sorting fact from fiction and prioritise tasks/
                            expectations and motivating factors.




Thursday, 26 August 2010
Determination And   3

                              Resilience




Thursday, 26 August 2010
Determination And   3

                              Resilience




Thursday, 26 August 2010
Determination And                                       3

                              Resilience
                           + Honesty -   Strong foundations for being
                            determined and proactive. The clearer and truer
                            your ‘mission statement’, the more determined and
                            proactive you will be in successfully completing the
                            task (mission)


                           + Proactive and hardworking - Often go hand in
                            hand. To be hardworking, you have to be proactive.




Thursday, 26 August 2010
Competitiveness   4




Thursday, 26 August 2010
Competitiveness   4




Thursday, 26 August 2010
Competitiveness   4




Thursday, 26 August 2010
Competitiveness                                   4




                           + Monetary -   The marriage between personal and
                            corporate targets and consequences makes for a
                            more driven and focused consultant and more
                            profitable company.


                           + Performance against peers/external
                            competitors - Helps you understand your position
                            within the company, sector or market as a whole.




Thursday, 26 August 2010
Understanding Clients   5

                    And Candidates




Thursday, 26 August 2010
Understanding Clients   5

                    And Candidates




Thursday, 26 August 2010
Understanding Clients   5

                    And Candidates




Thursday, 26 August 2010
Understanding Clients                                         5

                    And Candidates

                           + Client Aspect -  Understanding their business
                            model and composition and asking WHY the company
                            seek a new employee




Thursday, 26 August 2010
Understanding Clients                                         5

                    And Candidates

                           + Client Aspect -  Understanding their business
                            model and composition and asking WHY the company
                            seek a new employee




Thursday, 26 August 2010
Understanding Clients                                         5

                    And Candidates

                           + Client Aspect -  Understanding their business
                            model and composition and asking WHY the company
                            seek a new employee




Thursday, 26 August 2010
Understanding Clients                                            5

                    And Candidates

                           + Client Aspect -  Understanding their business
                            model and composition and asking WHY the company
                            seek a new employee



                           + Candidate Aspect - Prioritise motivating factors -
                            what their problems are with their current employer
                            and understanding what their ‘deal breakers’ are
                            (location, salary, company, benefits)




Thursday, 26 August 2010
Understanding Clients                                            5

                    And Candidates

                           + Client Aspect -  Understanding their business
                            model and composition and asking WHY the company
                            seek a new employee



                           + Candidate Aspect - Prioritise motivating factors -
                            what their problems are with their current employer
                            and understanding what their ‘deal breakers’ are
                            (location, salary, company, benefits)




Thursday, 26 August 2010
Understanding Clients                                            5

                    And Candidates

                           + Client Aspect -  Understanding their business
                            model and composition and asking WHY the company
                            seek a new employee



                           + Candidate Aspect - Prioritise motivating factors -
                            what their problems are with their current employer
                            and understanding what their ‘deal breakers’ are
                            (location, salary, company, benefits)


                           + Wants and Needs -   Makes for smoother business
                            transactions and longer term repeat business.




Thursday, 26 August 2010
6




Thursday, 26 August 2010
6




                           INDUSTRY RESEARCH




Thursday, 26 August 2010
MARKETING
                                       7




Thursday, 26 August 2010
MARKETING
                                       7




Thursday, 26 August 2010
MARKETING
                                                                            7




                           + Process by which companies create
                            customer interest in products or services.


                           + Generates the strategy that underlies sales
                            techniques, business communications and
                            business development


                           + Helps build customer relations

                           + Used to create, identify and highlight needs
                            and wants of customer.



Thursday, 26 August 2010
MARKETING (contiued)
                                                  8




                           + Social Marketing:




Thursday, 26 August 2010
MARKETING (contiued)
                                                               8




                           + Social Marketing:

                                 PRODUCT          SOLUTION

                                PROMOTION        INFORMATION

                                   PRICE           VALUE

                                PLACEMENT          ACCESS


Thursday, 26 August 2010
MARKETING (contiued)
                                                               8




                           + Social Marketing:

                                 PRODUCT          SOLUTION

                                PROMOTION        INFORMATION

                                   PRICE           VALUE

                                PLACEMENT          ACCESS


Thursday, 26 August 2010
Public           9




                           Relations (PR)




Thursday, 26 August 2010
Public           9




                           Relations (PR)




Thursday, 26 August 2010
Public                                           9




                            Relations (PR)
                           + Is an industry concerned with maintaining the
                            public image of high profile individuals,
                            commercial businesses and organisations
                            (also non profit organisations )

                           + Involves the maintaining of communication
                            streams between a client, and its public

                           + Is often misunderstood to be advertising,
                            but is an alternative to advertising.




Thursday, 26 August 2010
10




Thursday, 26 August 2010
10




                           Advertising
Thursday, 26 August 2010
10




                           Advertising
Thursday, 26 August 2010
10




                           Advertising
Thursday, 26 August 2010
Difference between   11



                           PR and advertising




Thursday, 26 August 2010
Difference between   11



                           PR and advertising




Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
Difference between                                       11



                           PR and advertising
                                            ADVERTISING          PUBLIC RELATIONS

                             EXPENSE          Paid Space          Free Coverage
                             CONTROL           Creative                None
                            LONGEVITY        Discretional              Once
                            RECEPTION         Knowledge              Indirect
                            CREATIVITY           Full              News based
                             LOCATION          In-House               Varied
                            AUDIENCE       Target Audience         Hook Editor
                             CONTACT            Limited             Unlimited
                              EVENTS            Humble             Speculative
                                                                   Non Commercial
                           WRITING SYTLE   Commercial messages
                                                                     Messages
Thursday, 26 August 2010
12




Thursday, 26 August 2010
12




                           RIVAL COMPANIES AND
                             KEY COMPETITORS



Thursday, 26 August 2010
Major Players
                                           13




Thursday, 26 August 2010
Major Players
                                           13




Thursday, 26 August 2010
Major Players
                                           13




Thursday, 26 August 2010
Major Players
                                                                                   13




                           + Specialise in 10 sectors.
                           + Cover agency, private, public and non profit
                            organizations.

                           + Only have 2 PR consultants (Davina Forbes
                            and Jon Gloyne). It is the second lowest staffed
                            division within the company. Both consultants have 3
                            years of experience in the company each.

                           + Company seems to pride themselves on
                            industry knowledge above and beyond
                            anything else. ‘Our consultants are all ex-
                            industry experts who know exactly what to look for
                            when finding your next superstar’



Thursday, 26 August 2010
Major Players                                                     14

                           Composition of advertised jobs (by sector)

                                                                        Account Managment/Planning
                                                                        Business Services
                                                                        Content and Editorial
                                                                        Creative and Design
                                                                        Creative services
                                                                        Digital
                                                                        Sponsorship and Evenets
                                                                        Marketing
                                                                        PR
                                                                        Research Insight and Analysis
                                                                        Sales




Thursday, 26 August 2010
Major Players                                                         14

                           Composition of advertised jobs (by sector)

                                                                            Account Managment/Planning
                                                                            Business Services
                                                                            Content and Editorial
                                                                            Creative and Design
                                                                            Creative services
                                                                            Digital
                                                                            Sponsorship and Evenets
                                           24.2%                            Marketing
                                                                            PR
                                                                            Research Insight and Analysis
                                                                            Sales

                                                           3.1%
                                                                  6.0%
                                   4.8%



                                   11.7%


                                     1.2%
                                      2.7%
                                                                    21.6%

                                             13.7%
                                                     3.3%7.6%



Thursday, 26 August 2010
Major Players                                                     14

                           Composition of advertised jobs (by sector)

                                                                        Account Managment/Planning
                                                                        Business Services
                                                                        Content and Editorial
                                                                        Creative and Design
                                                                        Creative services
                                                                        Digital
                                                                        Sponsorship and Evenets
                                                                        Marketing
                                                                        PR
                                                                        Research Insight and Analysis
                                                                        Sales




Thursday, 26 August 2010
Michael Page
                                          15




Thursday, 26 August 2010
Michael Page
                                          15




Thursday, 26 August 2010
Michael Page
                                          15




Thursday, 26 August 2010
Michael Page
                                                                            15




                           + Market themselves as ‘professional
                            services’ recruitment company.

                           + Have 3700 employees, over 100 offices 28
                            counties worldwide.

                           + 18 main sectors.
                           + values as a company - Pride - Passionate -
                            Never give in - work as a team - make it fun.

                           + 68% of revenue generated outside the UK.




Thursday, 26 August 2010

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Presentation2

  • 3. 1 RECRUITMENT Thursday, 26 August 2010
  • 4. 1 RECRUITMENT Jamal Sahel Thursday, 26 August 2010
  • 5. Listening And 2 Communication Thursday, 26 August 2010
  • 6. Listening And 2 Communication Thursday, 26 August 2010
  • 7. Listening And 2 Communication + Critical Listening + Informative Listening - Requires concentration on message + Relationship Listening - Helps you sympathise with both candidates and clients. ‘Silence is golden’ + Discriminative Listening - Actively listening to the tone, pitch and force of the speaker. Also aides in sorting fact from fiction and prioritise tasks/ expectations and motivating factors. Thursday, 26 August 2010
  • 8. Determination And 3 Resilience Thursday, 26 August 2010
  • 9. Determination And 3 Resilience Thursday, 26 August 2010
  • 10. Determination And 3 Resilience + Honesty - Strong foundations for being determined and proactive. The clearer and truer your ‘mission statement’, the more determined and proactive you will be in successfully completing the task (mission) + Proactive and hardworking - Often go hand in hand. To be hardworking, you have to be proactive. Thursday, 26 August 2010
  • 11. Competitiveness 4 Thursday, 26 August 2010
  • 12. Competitiveness 4 Thursday, 26 August 2010
  • 13. Competitiveness 4 Thursday, 26 August 2010
  • 14. Competitiveness 4 + Monetary - The marriage between personal and corporate targets and consequences makes for a more driven and focused consultant and more profitable company. + Performance against peers/external competitors - Helps you understand your position within the company, sector or market as a whole. Thursday, 26 August 2010
  • 15. Understanding Clients 5 And Candidates Thursday, 26 August 2010
  • 16. Understanding Clients 5 And Candidates Thursday, 26 August 2010
  • 17. Understanding Clients 5 And Candidates Thursday, 26 August 2010
  • 18. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee Thursday, 26 August 2010
  • 19. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee Thursday, 26 August 2010
  • 20. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee Thursday, 26 August 2010
  • 21. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee + Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits) Thursday, 26 August 2010
  • 22. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee + Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits) Thursday, 26 August 2010
  • 23. Understanding Clients 5 And Candidates + Client Aspect - Understanding their business model and composition and asking WHY the company seek a new employee + Candidate Aspect - Prioritise motivating factors - what their problems are with their current employer and understanding what their ‘deal breakers’ are (location, salary, company, benefits) + Wants and Needs - Makes for smoother business transactions and longer term repeat business. Thursday, 26 August 2010
  • 25. 6 INDUSTRY RESEARCH Thursday, 26 August 2010
  • 26. MARKETING 7 Thursday, 26 August 2010
  • 27. MARKETING 7 Thursday, 26 August 2010
  • 28. MARKETING 7 + Process by which companies create customer interest in products or services. + Generates the strategy that underlies sales techniques, business communications and business development + Helps build customer relations + Used to create, identify and highlight needs and wants of customer. Thursday, 26 August 2010
  • 29. MARKETING (contiued) 8 + Social Marketing: Thursday, 26 August 2010
  • 30. MARKETING (contiued) 8 + Social Marketing: PRODUCT SOLUTION PROMOTION INFORMATION PRICE VALUE PLACEMENT ACCESS Thursday, 26 August 2010
  • 31. MARKETING (contiued) 8 + Social Marketing: PRODUCT SOLUTION PROMOTION INFORMATION PRICE VALUE PLACEMENT ACCESS Thursday, 26 August 2010
  • 32. Public 9 Relations (PR) Thursday, 26 August 2010
  • 33. Public 9 Relations (PR) Thursday, 26 August 2010
  • 34. Public 9 Relations (PR) + Is an industry concerned with maintaining the public image of high profile individuals, commercial businesses and organisations (also non profit organisations ) + Involves the maintaining of communication streams between a client, and its public + Is often misunderstood to be advertising, but is an alternative to advertising. Thursday, 26 August 2010
  • 36. 10 Advertising Thursday, 26 August 2010
  • 37. 10 Advertising Thursday, 26 August 2010
  • 38. 10 Advertising Thursday, 26 August 2010
  • 39. Difference between 11 PR and advertising Thursday, 26 August 2010
  • 40. Difference between 11 PR and advertising Thursday, 26 August 2010
  • 41. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 42. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 43. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 44. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 45. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 46. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 47. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 48. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 49. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 50. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 51. Difference between 11 PR and advertising ADVERTISING PUBLIC RELATIONS EXPENSE Paid Space Free Coverage CONTROL Creative None LONGEVITY Discretional Once RECEPTION Knowledge Indirect CREATIVITY Full News based LOCATION In-House Varied AUDIENCE Target Audience Hook Editor CONTACT Limited Unlimited EVENTS Humble Speculative Non Commercial WRITING SYTLE Commercial messages Messages Thursday, 26 August 2010
  • 53. 12 RIVAL COMPANIES AND KEY COMPETITORS Thursday, 26 August 2010
  • 54. Major Players 13 Thursday, 26 August 2010
  • 55. Major Players 13 Thursday, 26 August 2010
  • 56. Major Players 13 Thursday, 26 August 2010
  • 57. Major Players 13 + Specialise in 10 sectors. + Cover agency, private, public and non profit organizations. + Only have 2 PR consultants (Davina Forbes and Jon Gloyne). It is the second lowest staffed division within the company. Both consultants have 3 years of experience in the company each. + Company seems to pride themselves on industry knowledge above and beyond anything else. ‘Our consultants are all ex- industry experts who know exactly what to look for when finding your next superstar’ Thursday, 26 August 2010
  • 58. Major Players 14 Composition of advertised jobs (by sector) Account Managment/Planning Business Services Content and Editorial Creative and Design Creative services Digital Sponsorship and Evenets Marketing PR Research Insight and Analysis Sales Thursday, 26 August 2010
  • 59. Major Players 14 Composition of advertised jobs (by sector) Account Managment/Planning Business Services Content and Editorial Creative and Design Creative services Digital Sponsorship and Evenets 24.2% Marketing PR Research Insight and Analysis Sales 3.1% 6.0% 4.8% 11.7% 1.2% 2.7% 21.6% 13.7% 3.3%7.6% Thursday, 26 August 2010
  • 60. Major Players 14 Composition of advertised jobs (by sector) Account Managment/Planning Business Services Content and Editorial Creative and Design Creative services Digital Sponsorship and Evenets Marketing PR Research Insight and Analysis Sales Thursday, 26 August 2010
  • 61. Michael Page 15 Thursday, 26 August 2010
  • 62. Michael Page 15 Thursday, 26 August 2010
  • 63. Michael Page 15 Thursday, 26 August 2010
  • 64. Michael Page 15 + Market themselves as ‘professional services’ recruitment company. + Have 3700 employees, over 100 offices 28 counties worldwide. + 18 main sectors. + values as a company - Pride - Passionate - Never give in - work as a team - make it fun. + 68% of revenue generated outside the UK. Thursday, 26 August 2010