This presentation was given at the TMForum Middle East by Jamal Al Mutawa - Zain on 4 February in Dubai, UAE. It explores being a Cloud Computing service provider for telecom and if it makes sense or not, it covers: Who are the key successful players today? What are the operational and business challenges of providing your own cloud services? Who is your competition? De Jure versus de facto cloud computing What is the best way to benefit from cloud computing for our customers?

1. Clouds in the Middle East
Jamal Al Mutawa
Convergent Technologies Director - Zain
tmforum
MIDDLE EAST
SUMMIT
Feb 4-5, 2013

2. About Myself
• Jamal Al Mutawa
• Working in telecoms for over 16 years covering:
• Radio Planning
• Optimization
• IT
• NOC
• Strategy
• Convergent Technologies

3. Cloud
or rather pay - Internet will cross the $150 Billion milestone

4. Who are the key
successful players today

5. Who are the key successful cloud players today
According to Gartner (IaaS)

6. Data Center Outsourcing (Europe)

7. What are the
operational and
business challenges of
providing your own
cloud services

8. • Do you copy others ?
• Have to compete on price.
• Do you block others ?
• Temporary
• Could you partner with others ?
• What do you have to offer and what do you have to gain
• Go on your own
• What is your differentiator?

9. Who is your
competition

10. A lot are free, revenue generated by
cost shifting

11. Cost Shifting
• Cost shifting is when one group pays a
smaller share of costs resulting in another
group paying a larger cost
• Free: you are the product eg. Twitter,
facebook, 4square
• Freemium: Free of charge, payment for
premium features. Dropbox, Evernote
• Paid Services: Guaranteed service by SLAs

12. What is the best way
to benefit from cloud
computing for our
customers

13. Telecom Cloud
Customers
• Bundling
• Custody of data for customer retention
• Using owned telecom assets for more
robust SLAs, such last mile access, fixed
lines, fiber
• Legal and Regulatory justification
• Human contact

14. Managing Risk
• Model must be profitable
• Start Small or medium
• Fall back on a bigger cloud
• build as you grow

15. De Jure versus De Facto
cloud computing

16. De jure and de facto
definitions
• De Jure: Rule imposed by law, or by
standards
• De Facto: everybody is following out of
choice and new followers are following
because every one else is

17. De Facto Trends
• Internet of things - M2M computing
• Big Data - sorting and analyzing it
• Spending OPEX instead of CAPEX with
reduced risk - Doing more with less
• Vendors migrating to the cloud
• Mesh and peer to peer and darknets

18. Internet of Things

19. Big Data
• According to Amazon Web Services Chief
Data Scientist Matt Wood, big data and cloud
computing are nearly a match made in
heaven.
Limitless, on-demand and inexpensive
resources open up new worlds of possibility,
and a central platform makes it easy for
communities to share huge datasets

20. Spending OPEX instead of CAPEX with
reduced risk - Doing more with less

21. Vendors migrating to the cloud
• All Vendors are migrating to the cloud for their
software offerings from MS Office 2013 tightly
integrated with the cloud to Oracle offering most
of its applications on the cloud. ($100 per year)
• New applications such as salesforce.com where
born on the cloud.
• All vendors have cloud on their roadmap if not
there already

22. Mesh and peer to peer and darknets
• In the near future:
• Computing devices will establish their own
networks with others and forming a mesh of
devices
• Peer to peer exchanges of data with no central
control
• Darknets: private membership only internets
that guarantee privacy and security

23. De Jure Trends
• Rules about privacy.
• Rules about jurisdiction.
• Rules about security.
• Rules about destruction of data.

24. Thank you
jamal.mutawa@zain.com