1. By Jake Williams

2. Depends on The Genre
 The conventions of a music video vary depending on
genre of music. However, some general conventions
apply to the majority of music video’s.

3. Artist’s performing
 The majority of videos consist of the artist performing
in the video. As one of the purposes of a music video is
to raise awareness of the artist, then it is common
sense for that artist to appear in the video.

4. Visualizing the Lyrics
 the lyrics of the song influence what is shown in the
video. For example
 The song Last Friday Night (T.G.I.F)by Katy Perry is
a good example of this as it about a teenage girl
reflecting on her experiences from the previous Friday
night which strongly influences the mood of the video
which consists of a party scene.
Link for Song
www.youtube.com/watch?v=KlyXNRrsk4A

5. Pace of Editing
 The pace of editing fits the pace of the music
 The song Jar of Hearts by Christina Perri is a good
example of this. The song has a very slow tempo and
this dictates the video which has a slow level of
editing. This makes the duration of the shots longer,
making the video appear slower to match the pace of
the song.
Link For Song
http://www.youtube.com/watch?v=8v_4
O44sfjM

6. Mise En Scene
 The Mise en scene of the video is very important and it
should comply with the mood of the song.
 If a song was very cheerful, then you wouldn't have
costumes which are associated with sad or depressing
experiences, such as funeral directors etc.